Food Planner

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Food Planner: A post harvest facility directly connecting farmers to market

Davao city, PhilippinesPhilippines
Year Founded:
Organization type: 
Project Stage:
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Food Planner is a post harvest facility aiming to anchor local farmer’s produce direct access to market targeting food business with good quality, safe, stable product. We aim to reduce post harvest problem, increase productivity of farmers by patronizing it and strengthening agriculture sector.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

WHAT IF the ECONOMIC GROWTH of a Country starts by putting Farmers first?
About Project

Problem: What problem is this project trying to address?

The problems we aim to address are the following: Agricultural post harvest problems in the Philippines that affects farmer’s income /livelihood; food wastage due to transportation delay and mishandling; lack of sustainable Farmer to Market Road; farmers have no direct access to end user; presence of middlemen and underground deals that abuse farmers rights; less employment in rural areas, lack of support to farmers due to importation.

Solution: What is the proposed solution? Please be specific!

Food Planner targets to purchase directly farmers produce and create systematic product development that specifically suits their agricultural crops to an innovative trade product. Customers are restaurants, retail and food manufacturers that generally use agricultural raw materials. We create a product that is easy to handle (reduce food safety concerns and increase yield of farmers), extend shelf life (minimize food waste due to transportation delay) and create ready to use products required by food companies. We aim to help farmers increase income, provide employment to rural area, minimize food harvest loss, avoid middlemen and expand distribution and shorten preparation activity for food manufacturers.


The project has been recognized by Impact Hub-Manila.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

We shall operate as agriculture incubator and distributor, aiming employment and increasing income of farmers. The penetration of global food business also promotes opportunities to introduce product of Food Planner. We identify local farmers, what crops they produce along identifying food manufacturers and what type of crops they require. Gathering the data, we create database of which farmer to tap according to the clients need. We directly purchase farmers produce (avoiding middlemen), deliver to the facility, process and pack (reduce food waste) accordingly to client’s specification. We will focus on establishing sustainable market for the farmers to increase productivity, and reduce postharvest waste.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Food Planner shall provide benefits among are: Increase the local trade and productivity of farmers by strengthening their crops; Expanding supply chain of agricultural goods; Minimize post harvest losses through processing farmer’s produce into value added products; Convenience in storage, handling and reduce cross contamination to food business.Build up local farmers in Philippines by providing modern techniques in postharvest; Mobilize efficient supply chain, availability, handling and distribution of farmer’s produce; Provide employment; Ensure the strength of agricultural sector, strengthen food availability and food security for many years to come.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Philippines is rich in natural resources yet around a quarter of its people are poor; and are also food-poor. Among developing countries like Philippines, food is already wasted even before it reaches one's plate due to "post-harvest losses." This results from financial and structural limitations in harvest techniques, storage and transportation, and climatic conditions, according to FAO. We aim to address income and growth in agricultural sector. We first expand the model in Luzon, if its impact felt, then we shall expand building post harvest facility to other region of the country.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

To ensure financial sustainability, Food Planner highlight consistent good quality, standard practices applied in harvesting/ processing the products from farmers’ produce to generate word of mouth endorsements and repeat business; Promote the social impact to clients; Build partnership/ support to government units like Department of Agriculture, Trade and Industry, Science and Technology.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

In Philippines, there has still no investment for post-harvest facilities, even farm to market roads. If there is such, what makes us different are the following: technology background in regard to innovations in the manufacturing process, knowledge in product and packaging development and shelf life extension; equip in food regulations and food safety; process and procedure are highly studied and standardize. With R&D experience, we have clear and understanding the approach to address need by customer. We have standard approach to raw material evaluation and food retail customer analysis.

Founding Story

As Product Developer in a big food firm, we are responsible for outsourcing possible suppliers of raw material, one of our experiences are agricultural crops from local farmers. However, due to lack of idea about food processing-technology principles and requirements, farmers can’t proceed to our raw material evaluation, wherein they are rejected as possible suppliers. This is currently happening, as Food Technologist, it is a sad story, because as much as we want to help the farmer, they cannot comply with the company requirements due to lack of resources and knowledge. This kind of scenario motivates us to pursue the concept of Food Planner.


The team is currently composed of another two R&D, Gerrisa Ranieses and Christa Ann de Ramos. Studied both in the University of Santo Tomas under BS Food Technology, -equip in method, and standard procedures of Food science. We have background in plant management, operation, marketing, procurement, plant facility operation, supply chain and quality assurance. -Actively identify and evaluate new technologies (process, ingredients, and packaging) solving product quality problems, improve efficiency, and cost savings. The team will spearhead the initiative and hire professionals according to organizational structure to sustain the business.
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