Instituto Muda

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Instituto Muda

Sao Paulo, BrazilSao Paulo, Brazil
Year Founded:
Organization type: 
for profit
Project Stage:
$250,000 - $500,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The Instituto Muda is a organization created in 2007 that implements the system of recycling in residential buildings in the city of Sao Paulo. Instituto Muda has already implemented the system in nearly 120 buildings, recycled 10.000 tons and more aware and trained more than 15.000 families.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if the world had zero waste?
About Project

Problem: What problem is this project trying to address?

In São Paulo, Brazil are collected daily, about 18,000 tons of solid waste, and the local government recycle less than 2% of the waste generated. Of the 17,000 tons generated daily by the city of São Paulo, 80% are produced by residential condominiums in São Paulo. There are 30,000 residential buildings in São Paulo. In addition to this huge problem, São Paulo has no more landfills and the waste is destined for other cities.

Solution: What is the proposed solution? Please be specific!

The proposed solution is to engage and motivate residents through an exclusive and unique methodology that involves service waste management and environmental education aiming to: -Engage people. -Increase the percentage of recycling in condominiums. -Increase the value of recyclable material. -Generate income to recycling cooperatives. -That recyclable stop being sent to landfills. The project is divided into 5 steps: Project Adequacy of infrastructure for recycling. Training and environmental education to residents and staff of the condominium. Collection. Donation of recyclable materials to recycling cooperatives.


Award winner "Generation Change World" the NGO "Ashoka" in 2009. Brazilian 1st and 5th place in the world in 2011 from Bayer program "Youth Environmental Ambassadors; certified B Corp
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Waste management project em residential buildings: 1- Project and Technical Visit. 2- Implementation of infrastructure: Instituto Muda manufactures and implements contêineres made from recycled plates tube of toothpaste. The containers are used for storage of recyclable materials. 3-Environmental education to the residents: We conducted the training with the residents of the condo from floor to floor on the night lasting 30 minutes per workout. 4- Environmental education with the employes. 5- Waste studying and report: Instituto Muda examines if the project was effective through the study of to verify the quality of recyclabe 6- Communication information. 7-Collection of recyclable materials and donation to recycling cooperatives.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

The Change Institute has had the results so far: The implementation of the methodology in over 400 companies, 120 condominiums, awareness and another 15,000 families, 40,000 people, and recycling over 10.00 tons of recyclable material training, generating total revenue of U$ 250,000.00 to 6 cooperatives recycling São Paulo, directly benefiting about 100 families members and 400 people indirectly. Has won national and international awards: Award winner "Generation Change World" the NGO "Ashoka" in 2009. Entres three Brazilian projects chosen among 670 participants, the NGO "Ashoka" for presentation at MIT (Massachussetz Institute of Technology) in Boston USA in 2009. Entres the top three projects in Latin America chosen by the NGO "EUPHORIA" in 2010. Brazilian 1st and 5th place in the world in 2011 from Bayer program "Youth Environmental Ambassadors.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Brazil produces around 250 tons of garbage and of this total, 90,000 tonnes correspond to household waste. In the city of São Paulo are collected daily, about 18,000 tons of municipal solid of which 80% or 12,000 tons, are household waste. The city aims to collect and recycle less than 2% of the waste. In São Paulo, there are 28,000 residential buildings and only 1,400 have recycling programs. Therefore, we arrive at a conclusion that the market for the expansion of Change Institute is growing with great potential.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The project already has financial viability. Our revenue last year was $ 250,000.00 and our profit was $ 25,000.00. Our business model is based on: -Monthly Charges for environmental advisory and collection of 85 condominiums customer service. Sales of environmentally friendly containers. -Consultancy for companies.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

To solve the problem of recycling collection in the city of São Paulo there are some other possibilities: - Government. - Cooperative Recycling. Cooperatives are typically formed by low income people collecting, separating and selling recyclable. The big difference is the unique methodology of "Instituto Muda." We do not consider ourselves as a collection company but Waste management and environmental education. We deliver a solution to our client through the project, we apply the training, we collect and able to monitor the quality of recyclables.

Founding Story

The "Instituto Muda" began in 2007, when the founding, Alexandre Furlan Braz, still attending college Environmental Management, wanted to put into practice the lessons learned about sustainability every day. That's when he thought about starting to recycle waste from his apartment and takes them to the rank of voluntary surrender in the supermarket. To avoid the daily commute, started looking for the service of the government, companies or cooperatives who attend the condo and all other residents but, found none.


Managing Director and founder-Alexandre Furlan Braz. Marketing and Comercial Director- Kely Cintra. Project Management-Andressa. Project Management assistent- Nathalia Administration Department- Kelly Silva. Environmental education- 6 "Muda Education Agents". Logistics team-3 drivers and 3 driver helpers . Manager Production- Christian Negri. Production team of containers-2 Locksmith and 3 Locksmith helper.