Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
-Our social project is integrated since it is bound to achieve a wider social impact for Cambodia. We intervene both in the field of education and in the field of ethical working conditions, hence taking on a broader mission than a pure social brand.
-Our social project is effective for two reasons. First, it is fully integrated to our business model's efficiency (purchasing price and revenue). Second, contrary to most social brands which have chosen to play the "pure social" card, we have chosen the "fashion" card by building a genuine brand in line with all the brands out there in terms of communication and marketing. Thus, by tapping into the wide fashion market, our social project is directly fueled by the strong demand for fashion
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
-For the education pillar of our project, to date, we have donated €3,735 to PSE, thus enabling the schooling, hosting, social care and training of 79 Cambodian children at the PSE centers (PSE data: it costs €47 for the full taking charge of a child for a month by the NGO)
-For the working conditions pillar of our project, we have made orders worth $13,800 to the fifteen lady-weavers of our sewing-shop in Phnom Penh, thus enabling large economic impacts for the community. I am specifying here that our partnering sewing shop has been linked to our company by the French-and-Cambodia supported Euro Chamber of Commerce. It is known as one of the most ethicals in Cambodia and has been visited by PSE representatives.
-With our revenue assumptions, we project in 2017 to have an impact of $180,000 for the sewing community and to finance the schooling of 3,600 PSE children on a monthly basis
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
-Education: maximise the number of PSE children supported in line with our sales results + link the two parts of our social project by supporting the lady-weavers' children through PSE
-Production: Start working with multiple sewing shops across Cambodia to spread our ethical and fair trade standards. Create a NGO-monitored Krama Heritage ethical standard label
-Production: focus on the materials used for the production of the Kramas and explore bio options
-Third pillar: create a Foundation and use the "One scarf" link to give the floor to young Cambodian entrepreneurs and artists (cf. BP)