Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
1. What mela wear does regarding the environmental impact:
• production under highest environmental industry standards thanks GOTS certification
• reduction or ideally elimination of the amount of pesticides, fertilizers and chemicals
being used in cotton and textile production
2. What mela wear does regarding the social impact:
• ensuring higher payments, share of revenues and work safety for Indian farmers and
tailors due to a fairtrade and organic textile supply chain
• providing active financial support for farmers, ginners, knitters, dyers and tailors in
their supply chain by working with Fairtrade and GOTS certified partners only
• jobs created in Europe within the social entity of HiPsy for people in need
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
mela wear is presently listed in more than 40 retail shops in eight European countries: Austria, Switzerland, Belgium, France, Luxembourg, Sweden, Poland and Germany. Approximately 2,000 European citizens are already wearing mela wear garments are counted as customers. More than 3,000 garments have been sold in only five month of sales operation with a current turnover in 2015 of 35,000€. More than 5,000 garments have been produced already under the label mela wear and 10,000 pieces are currently in the production line.
Beside the founders, mela wear is currently employing four interns and two students on an hourly basis. mela wear has set up a distribution and warehousing system with a local social entity called HiPsy gGmbH employing psychologically disabled people. Two people at HiPsy are currently working for mela wear.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
mela wear is currently producing at two factories. In both factories mela wear is occupying less than 5% of the factories capacities. Additionally, mela wear has already visited and selected additional factories for scaling up its business model once demand takes off. With the combined capacity of all four factories mela wear’s supply chain is able to produce 12,000 pieces per day right away if necessary. The design, price and quality of the garments from mela can compete with mainstream mass market already and strategic alliances with fashion chain stores could scale its business model.