The Nusa Project

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The Nusa Project: Social Waste Management Enterprise

London, United KingdomBali, Indonesia
Year Founded:
Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The Nusa Project proposes a waste management social-enterprise model that facilitates a process of collecting and selling of inorganic wastes. It aims to create a cleaner environment, generate social and economical impact by generating employment, engaging and empowering the local community.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if this model of a social waste management enterprise can be made accessible to all rural parts of Indonesia, recycling wastes into value for the community in the form of a cleaner environment, economic improvement and empowered individuals.
About Project

Problem: What problem is this project trying to address?

There are two main problems, which are growing wastes resulting from tourism and unemployment. Nusa Ceningan currently faces an exponential increase of wastes as the tourism industry continues to expand. Unemployment is high as younger people are in demand in hospitality. To summarise, this project is important to reduce the negative environmental impact of excess wastes through the engagement and empowerment of the local community.

Solution: What is the proposed solution? Please be specific!

The business model facilitates processes of collection, sorting and selling of inorganic wastes. The business model intends to employ a team of 3-4 from the community to be involved in the collection of wastes and general management of the business. The wastes will be collected from local residences and businesses by employed scavengers. The wastes are sorted and stored in a warehouse before being transported by boat to a local buyer in Bali (approximately 1 hour). The model relies on two steady income streams to include the proceeds generated from the sale and the monthly fee charged to residences and local businesses for the collection service offered. This would cover the business’ operating costs such as wages and logistics.


Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The model would be the first of its kind on the island to provide a waste management solution that effectively recycles wastes into value back into the community, in the form of a cleaner environment and employment. Employment would mainly be in the area of waste collection and management of the business model. These roles aim to empower beneficiaries through training to develop their core competencies and skills to run a social enterprise. The model would benefit participating households and businesses by offering a waste collection service. A solution that recycles wastes into benefits such as a cleaner environment, this encourages responsible consumption and production to combat the environmental consequences related to increased tourism

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Although in the idea stage., over the past year, we have developed business plans, visited Nusa Ceningan over the Summer to perform a needs assessment and developed connections with the local charity, IDEP and community. Implementation is planned for the second quarter of 2016. Another visit to the island is planned at the end of this year to meet with local businesses, potential employees and test our current project assumptions. Our projected future impact is for beneficiaries to run the business independently and achieve profitability. This will increase salaries and also the potential to create more jobs. Hotels and local residents would come to recognize the environmental implications of their consumption activities. Importantly, the involvement of the community in the model ensures its ongoing awareness towards the importance of recycling reflected through a cleaner environment.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

We hope to maintain and strengthen our relationship with our local partner charity, IDEP. Alongside IDEP’s expertise in training and previous waste awareness programs, there is a framework to train our beneficiaries and also improve waste awareness in the community. Furthermore, we aim to reach out to local authorities and governments for their support in this community initiative. As tourism expands and an accessible waste management solution is still lacking throughout rural areas of Indonesia, there is potential for this model to be replicated elsewhere.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The business model is a self-sustaining system as it has a cyclical nature. Essentially, the value and income generated by the model would be reinvested back to sustain it. There are broadly two income streams being proceeds generated from wastes and payments received for the collection service provided to households and businesses. These two regular income streams would aim to sustain the model by covering its associated expenses such as wages.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

As identified during our first visit to Nusa Ceningan, there are no other parties involved in addressing the waste problem identified. The current measures adopted is waste burning, otherwise waste is simply accumulated in public spaces causing severe health hazards Essentially, there is a lack of waste management solution evident on the island. This project would be the first waste management solution to be introduced on the island and is considered a pilot project, that if successful would expand to provide a waste management solution to other rural parts of Indonesia.

Founding Story

The project was initiated in response to the growing issue of excess inorganic wastes in rural areas of Indonesia. Due to a lack of proper waste management procedures, plastic burning has become a common practice which has been detrimental to both the environment and the health of communities. The island of Ceningan in Bali has experienced a surge in tourism due to its natural beauty, consequently wastes pertaining to increases in consumption activities is a growing issue for the local community. The Nusa Project seeks to implement a waste management model which facilitates three key processes of collecting, sorting and selling of inorganic wastes to local buyers in Bali.


The Nusa Project team is part of a broader student-led social enterprise known as Enactus. This affiliation allows us mentoring support from a network of business advisors. Furthermore, there is an assurance regarding the sustainability of this project as there is a regular intake of new students each year. The team currently consists of 6 members: - Project leader - Vice project leader and Head of Finance (Shared Role) - Vice project leader and Head of Marketing (Shared Role) - Two finance team members - One marketing team member Our project team officially meets on a weekly basis for team meetings and communicate regularly throughout the week via group chat and social media as well as additional group meetings where required. Our team is comprised of members from different course disciplines to include Business Studies with specialisations in Marketing and Finance as well as Management students across different years. A majority of us have had work experience and secured prior internships which has significantly contributed to the discussions, teamwork, planning and overall development of the project. We are a group of driven and enthusiastic individuals, hoping to contribute the skills and experiences we've gained to make a positive impact in communities in need. Furthermore, seeking to develop ourselves by being involved in such a project. Taking into account we are a student-led project, hence members currently in their final year now would ultimately leave the project upon finishing; there will be annual recruitments to fill in vacant positions. The Nusa Project is focused on targeting rural areas of Indonesia thus as the project grows, we plan to attract and recruit more Indonesian members to improve the project's ability to cater and understand our targeted beneficiary. Additionally, students with marketing backgrounds would be beneficial to promote the project further in line with its growth.