Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
We connect farm waste with the urban energy market. Thus we describe our impact on both farmers and urban consumers.
As a farmer, Muya frequently collected and burnt tons of post-harvest waste. One day, Muya learnt from his village elder a new process that could earn him revenue from his waste. He stopped burning the waste, and instead converted and sold it to us. His income has increased by 10%.
On the other hand, Mama Jane is a low-income housewife in Mathare. Her husband earns $5/day, and of that, she spends $2 on fuel alone. Last month, she heard about our product from local vendors, bought 4 bags, and saved $8. This may not seem like much, but to her, this saving made a difference between affording 2 daily meals vs 3 daily meals.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
For the past 10 months, our pilot project in Kenya has increased its fuel sales from 10 bags in January, to 450 bags in March, to 2500 bags in October. Thus far, we have helped rural farmers earn $1000 in additional income, and helped urban households save $1200 in fuel expenditures. This project has also managed 40 tons of waste, and mitigated CO2 emission by 11 tons.
Moving forward, we expect that by 2018, we will have set up 10 local production facilities, and scaled to a production throughput of 4200 tons/year. This will help farmers earn $670,000/year of additional income, and urban households save $500,000 in fuel expenditures. We will also have improved local respiratory health by reducing the following air pollutants: methane by 7 tons/y, carbon monoxide by 59 tons/y, NOx by 650 kg/y, particulates by 6.8 tons/y, black carbon by 700 kg/y, and greenhouse CO2 by 9100 tons/y.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
In the immediate future, we are focused on growing our pilot production to 5 tons/day by the end of 2016 (and thus break even and prove financial sustainability). At the same time, we will be fundraising for $500,000 in capital for setting up four community-based production facilities (that we run and own) by August 2016. In the long term, to scale to other parts of Kenya and other countries, we will take a franchising model, where we recruit and set up village-based, locally run enterprises to train local farmers and process the biomass feedstock for centralized branding and distribution.