Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Daniel, a bachelor student in science, walking on the street and feeling thirsty. In the nearest convenient store, he buys a bottle of Coke and sips it. Later on, instead of throwing it to the general waste (in the worst scenario) or to separate recycle bin (since the deposit can be returned for now only in supermarkets), he will recycle it in a smart bin, typing his identification ID and the deposit on the bottle will return to him in the chosen method: reduced from the monthly municipality rate, reduced from the monthly electricity bill, reduce from the monthly water bill or reduce from the bill in a supermarket in his choice.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
Customers: Sum up a big amount to be reduced from chosen utility bills, helping the customer feel he receives back more money than just few pennies, which enlarge the number of items each customer recycled. Nevertheless, the fact that the recycle bins are more accessible than today will also enlarge each customer recycling and enlarge the deposit he will get back.
Local Corporation: They will return the money beside to the supermarkets, to the municipality or to the companies that allow reductions in bills. The indirect effect is that the growth in volume of the entire recycling process, therefore allowing a measurable growth in the income of the corporates.
Municipalities: Shorten the time spent on taking care of waste; Use smaller spaces for waste burying (more bottles will be recycled so less waste should be taking care of); Efficient the time of the workers in charge on the waste
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
The Coca-Cola Company, as an example, holds 42% of the soft drink industry. In practice, they sales 1.8 billion drinks per day, hence over 4.2 billion soft drinks bottles sales world-wide every day. This is over 1 trillion soft drinks per year. The growth rate of the bottles market is 4% a year. Since only 30.8% of all PET bottles are being recycled, there are approximately 700 billion bottles that can still be recycled. Each bottle recycle can save energy to power 60-watt bulb for 3 hours. Economically, the customers lose 35 billion dollars a year on non-returned deposits.