Solar Powered Tv System for Rural Africa

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Solar Powered Tv System for Rural Africa: Distribution of 19" Solar Powered Tv system to offgrid rural households in kenya

Nairobi, KenyaNairobi, Kenya
Year Founded:
Organization type: 
for profit
Project Stage:
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Angaza Tv is a solar powered  Tv system that hooks up to any solar or refurbished battery.It enables customers to get real-time access to information ,access to clean lighting, access to news,information & education 24 hrs.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

"What if s solar powered Tv System could be delivered to rural off-grid households enabling them access news,information and education thus reducing energy poverty level?"
About Project

Problem: What problem is this project trying to address?

Lack of a reliable power supply is a major impediment to development in rural areas in Kenya where over 75% are not served by grid electricity. Economic growth and the reduction of poverty are difficult or impossible without the enabling power of in all sectors of village life. 20m rural Kenyans own mobile phones which have to be recharged at a cost of $0. 1 weekly as well as being forced to spend $200 annually on unhealthy kerosine for lighting.

Solution: What is the proposed solution? Please be specific!

Children benefit when solar lights are used in their homes. Solar lights enable them to study for 3 extra hours each night - leading to better grades and progress at school. The whole family benefits health-wise because by using solar lamps they have less eye strain, are not exposed to dangerous fumes, are able to move around safely at night, and experience less fire hazards. By watching tv as a family enables the family members to maintain a close united family bond that increases the family attachment between children and parents.


In 2015,Our company was awarded $10,000 seed capital by The Tony Elumelu Foundation to enable us scale up our stock inventory capacity.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Farmers have been able to improve on their farming methods and skills due to educative agricultural programs they have been able to access on our Solar tV System.Most farmers have learnt new farming methods,access new markets for their produce as well as learnt new pest control methods ,attributed to educative programs they enjoy on our solar Tv kit. Moreover,testimonies from our women customers revealed that,by virtue of buying our solar Tv kit,their husbands now arrive home early(6pm) to watch news and other programs,contrary to previously when they could arrive home very late drunk.Watching Tv at home has prevented them from visiting alcoholic dens thus creating a strong family bond.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Our solar powered Tv kit has already been installed in 1000 rural households across Kenya enabling over 30,000 families access news,information,agricultural market trends of various crops as well providing over 10,000 rural school children access to 3 more study hours every night. Our solar powered Tv kit comes as a package comprising 19" solar powered Tv that offers Tv entertainment and other social benefits to users,2 solar bulbs that are used to light up 2 addition rooms within the house thus reducing/eradicating use of unhealthy kerosine,mobile phone charging adapter that enables mobile phone users to be able to re-charge their phones from the comfort of their houses without having to pay weekly mobile phone recharging costs. In the 5 years,we target to deliver solar energy to 35,000 off-grid customers across East Africa impacting the lives of 10M families,reducing carbon by 13%

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

In our 10 year roll out plan,we target to sell our solar powered Tv within the Eastern African market then expand to central Africa and West Africa. 3.3M rural off-grid middle class customers across Eastern Africa have no access to Tv entertainment,reliable in-house lighting and mobile phone charging solutions due to lack of access to grid power connection.Due to their ability to afford our solar Tv kit,we believe by rolling out our product within these market region,we shall able to provide real time solutions to these big market while still remaining sustainable.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

We sell our products to end users at a profit margin of 20% ,to retail agents at profit margin of 10% from the cost price thus earning us revenue. These revenue enables us to sustain our operations as well as scale up by re-investing back in the business. Moreover,we intent to reach out to impact investors as well as angel investors interested to finance our growth and scaling plans to ensure our business remains sustainable.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

We currently don't face any direct competition in our current market(Kenya) since we are the first company to deal in the distribution of solar powered Tv kit that offers customers 3-inone solutions to the power problems they face within their households after being locked out of grid power connection. We slightly face limited competition from companies selling pico solar lamps as well as solar micro-grid small systems since some of our customers find them as the best alternative for their in-house lighting and phone charging needs. With key motivation to customers buying our solar Tv .

Founding Story

After working for eco-products distribution corporate companies across East Africa for 6 years ,interacting with various customers,Kennedy decided quit and set up Angaza Boma being motivated by the numerous inquiries on solar powered Tv among customers.Off=grid rural Customers wanted to connect to the world thus they were demanding to be provided with a solar powered Tv that will enable them enjoy real time entertainment,news,educational programs for their children without having to incur expensive grid power connection costs.They wanted a solar Tv system that purely operates on solar energy being able to hook up to a normal solar or car battery.


Kennedy Lamwenya is a highly skilled strategic planning, project execution and sales and marketing professional with proven experience in building professional relationships, developing successive sales strategies, developing and implementing new strategies and procedures.. His main focus is to aggressively develop and structure robust distribution channels for consumer products and service within Sub Saharan Africa coupled by impeccable customer service to build brand loyalty. Kennedy poses 9 years combined experience in sales and marketing where he has spent 5 years building rural distribution structures for international social enterprises and energy efficient technologies in East Africa. Before joining Plexus Energy ltd, he worked for Multi-Link Energy Group where he built the first regional retail agency channel of 550 microentrepreneurs covering Kenya ,Tanzania , Rwanda and Uganda. At Plexus Energy ltd, Kennedy was able to build a strong solar products sales force with which he developed a channel base of 450 dealers to support the delivery of solar lanterns, improved biomass stoves, DC solar radio and DC solar powered iron box into the rural villages of Kenya and Uganda, where over 90,000 charcoal & biomass cook stoves as well as over 120,000 Pico-solar lamps and related accessories have been sold during his tenure. After a successive solar sales career within corporate employment , Kennedy has the ability to grow Angaza Boma to achieve double fold sales revenue and regional growth,promote sales and increase profits while generating satisfied customers and delivering a sense of quality products that sets the stage for long –term company success. He believe his proven leadership skills, strong commitment to high ethical and professional standards, and flexibility in devising proactive responses to changing socioeconomic conditions acquired during his helm under corporate employment would allow him to make a significant contribution to his company.