Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Marco starts his classes at 9 am at the faculty of Architecture in Palermo. He has got a car but traffic is really a plague and most of the time he arrives late thus starting the day stressed. trafficO2 is an easy and fun game created for people like him, living in cities with a high vehicle density and pollution. He just needs to select the alternative mobility option he prefers and start moving to collect O2 points that can be used to get prizes. If Marco on his way decides to drink a coffee at Moka Bar or he passes nearby other shops partners of the initiative, he gets more points. He can also increase them by challenging friends. So he is a winner, he is there on time, he has been environmentally responsible and he can get a free pizza.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
The project has been launched in Palermo that, according to recent analysis, is the worst in Italy and among the 5 worst in Europe regarding traffic (Tom Tom traffic observatory).
During its developing phase the project has been tested in 3 different periods involving students of the University of Palermo: the users who have actively used the mobile app are 1877, while 187 local businesses have adhered to the initiative giving prizes and discounts. The mobile app has tracked 13228 routes, recording a total amount of 55.160g of spared CO2. The results, compared with data on mobility habits collected thanks to a survey filled out by the users during the subscription phase, show interesting features allowing to detect specific behaviors connected to urban mobility and improve the solution that may be included in planning processes and result in new solutions for policy-makers in EU.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
The testing phase has proved how huge is the potential such as the opportunity of spreading the project on a national and international scale. Test results have shown how, without any structural or infrastructural change, trafficO2 can improve citizens’ behaviours and thus start a process to change cities. Moreover the solution has proved to be cost effective, thus it can be easily integrated in every single city’s alternative mobility system. PUSH is building an international network in order to enlarge the research scenario, test it in new cities and comply with the Horizon 2020 standards.