Riyadh, Saudi ArabiaDubai, United Arab Emirates
Year Founded:
Organization type: 
for profit
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The leading online social network focused on healthy lifestyle www.3eesho.com at the growth-stage
Launched 3eesho.com on Jan 2010,
Launched 3eesho iPad on Feb 2012,
Launching 3eesho first ebook on Apr 2013.
Our monthly traffic is 400K visitors.
7,000,000 Followers in 30+ Countries

About Project

Problem: What problem is this project trying to address?

We are aiming to help in solving the obesity problem in the Arabic region where Kuwait, UAE, Saudi, Egypt, Bahrain, and Jordan ranked in top 10 courtiers in obesity ratio.

Solution: What is the proposed solution? Please be specific!

The solution is build around the users interest and benefits. by leveraging the health content in an easy way to read, understand and engage in a form of social network. Enabling the platform for experts to offer a cost effective consultancy service where they can reach to wider range of users with an affordable cost. It is the leading online social network for Arab users to get information and advises about health and wellness
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Our vision is to become the first online destination for healthy lifestyle and wellness. Provide prevention services and remote care for obesity and lack of activities issues. Our business model is simple, it is based on Ads and sponsorship Selling Ebook iPad magazine subscription Paid mobile app Online nutrition and dietitian services for users to get online consultancy and coaching

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

It reach more than 76 million page views in 2 years. we impacted people lives in the ground. we organized several walk events in different Arabic capitals. We build a great library of articles for different health and weight management related topics

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The short milestone is to reach one million visit by end of 2013 the mid term milestone is to reach 3 million by 2015 The key activities is to build a network of experts and leverage their services through the site. Publish couple of health and wellness ebook in addition to different mobile app for the users to track and maintain a healthy lifestyle. i

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

We are a unique online site who focus on welnnes and healthy lifestyle, however the following are the some of the players in the same space or have some intersection with our space Medical web site like www.altibbi.com , www.6abib.com and www.sehaonline.com Traffic and information main competitors are coming from general lifestyle sites, for example, AnaZahra, Yasmina Two new weight management focused sites are https://www.sampateek.com/web/ar and http://www.anakeef.com

Founding Story

When my eldest daughter start going to the elementary school, I start realizing year after year that the kids are going in width instead of going up. I found out that most of the Arabic content on the net is very poor. I thought about the majority of Arab women and decided to invest my life in solving this problem by creating a platform in Arabic to help nurturing healthy habits for their families
Organization Name

Reach Holding

About You
About You
First Name


Last Name


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Explain what the "innovation" is about, e.g., is it the idea and/or the model you use to accomplish the idea, or your understanding of the target population, etc.?

3eesho.com is the leading online social network focused on healthy lifestyle and wellness. We provide the following for the Arab users
2,000 articles on healthy lifestyle .
Videos and clips for exercises and healthy information
Specialized writers (MDs, nutritionists) publishing only in 3eesho.com
Food nutritional values database consisting of 10,000 food items
Support via Social networking functionality: Friends, Groups, etc.
Weight management tools
A platform for experts (Nutritionist and Dietitians) to offer online services
Mobile application for food intake and daily movements for Arabic users

Describe how your innovation model is distinct from any other organization in your field?

It is a one stop destination for wellness and healthy lifestyle where the users can get information, share experiences and support other members in achieving their health goals.
Online consultancy and coaching with dietitians and nutritionists is providing a quick and cost effective access to help
Apps for mobile and tablets extend the delivery to new channels and enable the uses of tools easily.
Also we offer a personal behavior change information and content.

What type of operating environment and internal organizational factors make your innovation successful?

Highest adoption rate of mobile and internet usage
Obesity and weight related problems are highest globally
Our team is highly motivated and technology experts. we are keep looking to provide and utilize the technology in the best way to serve the users and help in adhering wellness issues
In addition to the above, we have a high attention to users confidentiality and low cost service.

How do you make sure you constantly innovate in light of (potential) external challenges, or your growth plan?

Our technical experts keep enhancing the system based on the latest technology to make sure we are constantly updating our platform to meet the new innovation
Our growth plan is
Reach 1 million visitors by end 2013
Enable platform for experts to offer online services by Jun 2013
Launch 2 books by 2013
Launch the Mobile app by June 2013

Organization Country

, DU, Dubai

Business Model
The systemic challenge you are trying to overcome (select one)

Bring accessible healthcare to communities in emerging markets

Health area (target market) where the need is [select only one]


Categories along the health continuum you are covering [select all that apply]

Prevention, Follow-up, Social integration.

Stage that best applies to your solution [select only one]

Start-up and growth (pilot is successful and starting to expand)

Core strategies of your business model [select all that apply]

Approaches to behavioral change at the individual level, New approaches to distribution of health products and services.

If other, specify here:
Most relevant tools you are using to implement the strategies outlined above [select only two]


If other, specify here:
What is your value proposition?

We are offering a unique combination of content and online services for the users. our content is prepared to meet the users need and to enhance their level of knowledge about food and exercises. Our online experts will provide one to one help and advises to the users.
And we are leveraging our content to any new technology/devices

Who is your customer(s)?

Arab online general users with age of 20-60

What approaches to you use to reach your customers?

We reach to our customers through social media channels and online, We have a huge presence on facebook with more than 7 millions fan and we are focusing all our marketing effort on social media

What are your primary activities?

We are focusing on the following major activities:
Develop the Health content, Digital publications and Mobile app.
Develop the platform and leverage the service of one to one consultancy

What other challenges - individual, organizational, or environmental – are you currently facing or might hinder future success of your business, and how do you plan to overcome those?

The main challenge is to cope with the technology changes and be ready for any new technology to use and adopt to our online services
Produce enough content for the users and keep tracking with the new health information from international resources.
Also the main players have a traditional oriented approaches in tackling health problems, and it is not easy to shit their approached to be online and virtually.

Briefly describe your growth strategy going forward

We are focusing our efforts to reach to one million visitors monthly by offering a unique content related to the daily issues of wellness. providing support to the people who are struggling to the maintain an healthy lifestyle.

What dimensions for growth are you currently targeting for your innovation [select all that apply]

New customer group(s).

What makes your business "ready" for growth?

We are the first established website for wellness with a huge base of users and fans, we have tested several business model and have developed several products, some are total failure and some are excellent. we know the market, and we know how to cater for the market need

What are your key growth objectives?

We are looking to reach to one million visit monthly the site with a content consumption rate of 10 minutes /visit

Organization's Country of Operation

, RD, Riyadh

Social Impact
What methods for quantification of social impact are you applying (if at all)?

Nothing implemented yet.

Could your solution work in other geographies or regions? If so, where?

Yes. It can applies in any region. we just need to build another version localized for any specific region.

What is your projected impact over the next 1-3 years?

Providing a cost effective access to nutritionist and dietitians for a total of 75million Arabic users online.
Provide a library of 10k articles and 500 videos about wellness and healthy lifestyle information

Elaborate on your current financing strategy

Ads revenue around $100k yearly.

Share of revenue generation in total income of organization (in percent)


Direct sales to patients or other beneficiaries (in percent)


Of the possible sources of these sales listed below, check all that apply to your current strategy

Friends and family, Individuals, Patients.

Licensing fees, e.g., for technology/franchise model (in percent)

nothing implemented

Of the possible sources of these licensing opportunities listed below, check all that apply to your current strategy

Foundations, Private businesses, Regional government.

Service contract with organizations, e.g., government, NGOs (in percent)

Nothing implemenetd yet

Of the possible sources of the service contracts listed below, check all that apply to your current strategy

Private businesses, Regional government.

Explain your revenue generation strategy in more detail

Selling an Ad space on the site
Offering an online consultancy service where the expert get 50% of the fees and the company get another 50%
Selling ebook

Share of philanthropy in total income of organization (in percent)


Philanthrophy strategies you are using

Single strategy.

Explain your philanthropic approach in more detail

No philanthropic approach

Expand on your selections; explain how you will sustain funding over the next 1-3 years.

We have two revenue income to sustain the project, current Ads revenue and
cross selling the team experience and knowledge to the customers. By offering a social media marketing services in the local market. this service generate a good revenue for the company and from this revenue we are able to sustain the projects

Years in Operation

Operating 1-5 years

Has the organization received awards or honors? Please tell us about them

3eesho.com was semi finalist in 2009 in MIT Arab business plan competition
3eesho.com was on the Arabnet Startup Demo on 2010
Reach is a winner of Arabia500 for 2011 and 2012 as start up to watch