Explain what the "innovation" is about, e.g., is it the idea and/or the model you use to accomplish the idea, or your understanding of the target population, etc.?
3eesho.com is the leading online social network focused on healthy lifestyle and wellness. We provide the following for the Arab users
2,000 articles on healthy lifestyle .
Videos and clips for exercises and healthy information
Specialized writers (MDs, nutritionists) publishing only in 3eesho.com
Food nutritional values database consisting of 10,000 food items
Support via Social networking functionality: Friends, Groups, etc.
Weight management tools
A platform for experts (Nutritionist and Dietitians) to offer online services
Mobile application for food intake and daily movements for Arabic users
Describe how your innovation model is distinct from any other organization in your field?
It is a one stop destination for wellness and healthy lifestyle where the users can get information, share experiences and support other members in achieving their health goals.
Online consultancy and coaching with dietitians and nutritionists is providing a quick and cost effective access to help
Apps for mobile and tablets extend the delivery to new channels and enable the uses of tools easily.
Also we offer a personal behavior change information and content.
What type of operating environment and internal organizational factors make your innovation successful?
Highest adoption rate of mobile and internet usage
Obesity and weight related problems are highest globally
Our team is highly motivated and technology experts. we are keep looking to provide and utilize the technology in the best way to serve the users and help in adhering wellness issues
In addition to the above, we have a high attention to users confidentiality and low cost service.
How do you make sure you constantly innovate in light of (potential) external challenges, or your growth plan?
Our technical experts keep enhancing the system based on the latest technology to make sure we are constantly updating our platform to meet the new innovation
Our growth plan is
Reach 1 million visitors by end 2013
Enable platform for experts to offer online services by Jun 2013
Launch 2 books by 2013
Launch the Mobile app by June 2013