Network of activity, trade, information and assistance for elderly - MATIjA

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Network of activity, trade, information and assistance for elderly - MATIjA

Project Stage:
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Modeling successful internet services and transform them for use with verbal communication and social network.

About Project

Problem: What problem is this project trying to address?

Common problem with elderly in need of help and services is that they can`t find organized overview of possibilities that are interesting for them in specific situation from different providers (NGO, public, commercial sector) in one place and without need of use of informational technologies. There is many sources of information which are usually information of providers about their services or at least services limited on one type of providers. Without encouragement elderly also tend to reduce their social network after active working period of life what often leads to passiveness and lack of reachable informal help when needed. Lack of activities and social interaction also brings elderly faster to dependency of social and health systems and force them to use their own resources to solve social and heath issues that can be prevented or postponed. There is huge area of development and growth possibilities for large variety of services in field of LTC but existing and potential providers have difficulties to access clients and promote their services. Services are also fragmented and ineffective. There is also problem of financing NGO programs and on the other hand a lot of money is spent for typical advertisement which is often ineffective for this target group. On the one hand elderly don`t have reliable mechanism to check the quality of service providers and on the other hand providers often don`t understand the real need of clients.

Solution: What is the proposed solution? Please be specific!

We found that internet services like Google, eBay and Facebook very successfully addresses challenges connected to universal access and overview, monitoring satisfaction of clients and growing social networks, so we analyse them and transfer them into network that basically offers but without any need of use computer technology for end user. Network MATijA is consisted of call center, back office, network of advisers and promotors and hundreds of NGOs, public and commercial organizations that all though the same access point (phone number) and on the same principles offer their services and goods which are constantly evaluated by clients. There is no fixed list of offered services and nothing happens without clients` initiative. So when client calls and asks for information and service he/she gets information or service immediately if it is already available in the network (for time and location needed), otherwise task of back office personnel is to find information or service and to bring it back to client. After service is provided (by any member of network) client is asked to evaluate it and his feedback is added to average user satisfaction rating of a specific provider. In this way growth of network is totally client-oriented and quality control is exclusively based on client satisfaction. Though pairing different clients`interests between themselves and with volunteers we also provide successful support for growth clients` social network. All communication is computerless and paperless for client, based on most natural way of communication - talking to other person. Promotion and growing of network is based on personal presentation in local environments though network of promotors and supporters of MATijA network, though participating organizations and through attention media focused on good practices and promotion actions. For client all use is free of charge and also membership in network is free for organizations that don`t charge anything for client. All partners providing payed services have to contribute small yearly fee that is only regular source of financing of the network. Even if those principles and very common online, they are never implemented in "real-life" in a way of universal search and access point, regular and public evaluation of services and systematic searching of compatible attributes between different persons.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

When for example a client calls for information how with public transport she can go to the doctor, she gets information about the transport but also special prices of taxis members of the network and maybe there is also volunteer driver included in a special sub-project with which we improve mobility and safety of elderly drivers though help to other eldery people. If lady is willing to share the detail about the nature of visit to the doctor, we can also provide her information about specialist with shortest waiting list and with client satisfaction for that kind of specialists. If she is interested, we can also offer her tele-medicine service that in the future can reduce her need to visit the doctor because of control of chronic disease. In that way we combined offer from volunteer, public and private sector, we reduced the spendings in time and money, we enriched clients and volunteers social network and helped provider to find a new client.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

We didn`t find similar solution out of the cyber space that would work on the same principles with one exception of similar solution that is developed by global company with cooperation with China government. But we estimate that we are not competition in this point. All other solution are fragmented and other providers usually need some time to understand that we are not providing services but connecting them to the client needs and between themselves.
About You
About You
First Name


Last Name


Implementer(s) and cooperation partners



Non‐profit/NGO/citizen sector organization

Country where main implementer is located
How long has the main implementer been operating?

1‐5 years

Please provide a short description of the main implementer.

Non-profit company CareDesign was established only to organize and grow network MATIjA on initiative of Association of Social Institutions of Slovenia to provide independent source of information and access to services of NGO, public and commercial providers. MATijA is forbidden to provide any service to cherish total independence and objectiveness and it is obliged to respect strict ethical and organizational rules that are essence of controlled growth and total openness of the platform.

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Cooperation partner

Association of Social Institutions of Slovenia


Non-profit/NGO/citizen sector organisation

How does this cooperation partner support the initiative? What competencies and resources does this partner bring to the initiative?

ASIS is Association of long term care providers with almost 10.000 employees with decades of tradition in all kinds of LTC services. Through support of MATIjA network ASIS implements main strategy to radically change structure of the services from institutional to community based services.

Cooperation partner

Institute for Public Health of RS


Non-university research institute

How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?

IPH is responsible for developing and implementing strategies for improving public health and also active and healthy ageing. Through MATijA network they can successfully promote and execute actions in this field.

Cooperation partner



Private company

How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?

SmartCom is High-Tech ICT company interested in developing and implementing wide range of telecare technologies. They have rich experiences in implementing wide used solutions based on public digital networks.

Cooperation partner

Please select

How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?
Problem and solution
Which of these fields of Active and Healthy Ageing are addressed by your initiative?

Health literacy and patient empowerment, Personalized health management, Integrated care for chronic conditions, Assisted daily living, Independent living solutions, Social inclusion (intergenerational practice, work and volunteering), Age friendly buildings, environments, and communities.

If none of the above, answer here:
Please describe if and how your stakeholders (cooperation partners, funders, users, etc.) have been participating in defining the problem and developing the solution.

The whole idea of network was developed in one year of intensive communication between potential end-users, user organizations, different professional associations from health and social area in cooperation with service providers and their associations, but everything was based on almost 50 years of experiences in LTC and over 10 years of cooperation with software company that provided informational background for the whole network. We also included European charter of rights of elderly developed in AGE We-Do project which is part of all legal commitments that all partners have to accept to participate in the network.

Has your solution been tested in trials, experimentations, or pilot projects? If yes, please describe the process and outcome.

The solution is designed to constantly grow and improve but basic principles were defined during the development phase. After putting the network in operation we checked all principles and processes on case to case base and slightly modified them during first 3 months of operation. After that period we didn`t find the need to change the main principles and we only applied them and supported growth of the network on the side of client demand and participating partners.

How long has your solution been in operation?

for less than a year

Please select the relationship between your solution and related solutions currently established in our society. Is your solution…

independent (your solution is approaching a problem that has not been approached before)

What barriers might hinder the success of your initiative? How do you plan to overcome them?

Our initiative in like a snow bowl so at this point we estimate that service will constantly grow. But we need to maintain constant growth and reach as soon as possible the point when contributions of providers of payed services will enable us to cover the operational and development costs. This risk can be reduced with different ways of support of our network though sponsors and other contributors which can make significantly easier period until the whole network will be economically self-sufficient. Even this award that we are applying for can significantly contribute to positive promotion of the network and shorten the time until we reach economical sustainability of the whole network.

Organization and funding
Regularly paid employees






External advisers and experts


Others (please specify)

over 100 persons in call center and promotors on the field and in connected organizations

What are the specific professional backgrounds and competencies your team brings to the initiative?

experts in the field of LTC, in the field of management of social and health services, ICT experts, call center experts, PR experts

Please describe your management or coordination structure in the initiative.

The network is managed by small team of key persons leaded by Chairman of ASIS. By the field responsibilities are divided between incoming call center, promotion and growth of partner network, sponsorship, employment, legal, economical and back office area and general promotion project application and system integration.

Please provide the total yearly budget in Euro that your initiative spends on implementing the solution.

In 1st year we invested app. 80.000 € in software development, 30.000 € in staff costs and thousants of hours of volunteer work

National public funding


European Union public funding


Economic return from own products/services


Foundations and philanthropy capital


Single donations from private individuals


Donations from private companies


Crowdfunding platforms


Participation fees


Other (please specify)


Target group, scale and impact
Which target group(s) do you want to reach with your solution?

Elderly and other persons in need of long term help, their relatives and other adult groups that are not typical users of ICT, providers of services and goods, NGOs, public bodies and organizations. Typical user is elderly person in need of service or support with social interaction or their relatives.

Please estimate the number of persons within your target group (users, clients, etc.) that you currently reach directly with your solution.

After 6 months of operation we monthly get up to 1000 calls and we have almost 200 partners formally included in network.

In which local/regional/national area(s) is the solution currently implemented?

national level - Slovenia

What is the impact on your target group (users, clients) you want to generate?

For users and their relatives we want to improve information and access to services, reduce the costs, improve the service selection quality and improve social network and activity. For providers we want to expand existing services, generate new services and new jobs, improve the quality of services and better targeting of real client needs. In combination we generally want to significantly improve the possibility of clients to stay at home supported with effective service network for end users and their families.

What is the wider impact on society you want to generate?

Through constant evaluation process and universal access point we can generate cooperation between NGO, public and private sector, expand services and employments in field of LTC and contribute to sustainability of public finances.

What are the impacts on your target group you already achieved?

We have already reduced costs of users, introduced new services to clients and established promising cooperation with existing organizations that want to improve and develop new services for target group. We also involved over 40 volunteers that in the development of network see possibilities for future employment.

How has the impact of your initiative been assessed?

Feedback-based self-assessment (you assessed the impacts based on feedback from the target group without using specific methods).

Public information and strategy
What information on your initiative is publicly available?

Mission and strategy, Organisational structure, Information on team members, Activity report, Working method and 'theory of change'.

Please indicate webpage or contact for obtaining the respective information.
What are your milestones for further developing, implementing, and establishing your initiative in the next three years? Please describe 1-3 milestones.

October 2013: 1. milestone: 100 included partners and 1000 calls per month
December 2014: 2. milestone: 10000 calls per month and 1000 included partners, formal support of state and general recognition of network among target group, covering operational costs.
December 2015: 3. milestone: 120.000 contacts in the client database, over 75% of included organization in the field of LTC, recognition of network in general public, covering operational and development costs and NGO support