Reality Construction and Consulting

Reality Construction and Consulting

Scottsdale, United StatesUnited States
Organization type: 
Project Stage:
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Reality Construction and Consulting wants to influence the distribution of information. We will begin with a website, phone application, and bus tour. Once rich and famous, we will expand and provide the actual technology and education to those who lack it. These efforts will redefine the world's infrastructure.

About Project

Problem: What problem is this project trying to address?

With the proper infrastructure, information can make the world more just, free, and sustainable. However, information, like any resource, does not get distributed equitably. My vision is to create an infrastructure for a more equitable distribution of information.

Solution: What is the proposed solution? Please be specific!

Obviously, this is a broad vision and will require many components. To begin, I will implement three: One, a phone application with live inventory and GPS tracking to produce analytics for an organization's best practices (of course, "best" depends on the organization). Two, a website, "GroupThink" for crowdsourcing ideas. Individuals can post ideas or problems and the internet community can refine the idea collaboratively. Three, a national bus tour to promote sustainable business and entrepreneurship (similar to what "Invisible Children" does. Profits from all these endeavors would go towards providing the technology and education (phones, to start) for accessing information to those who presently cannot.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Phone App Example: Whole Foods has two hundred pounds of organic onions and 100 pounds of chicken in Southern California that will, presently, spoil if not sold that day. Instead, a soup kitchen can view this inventory dilemma and offer to buy the onions and chicken at 10% of their value. Whole Foods minimizes profit loss and the soup kitchen has more food to offer. A homeless person can look up where the food will be and reserve a seat. Website: A college student from California wonders why in Massachusetts, where he attends school, there in insufficient signage for navigating suburban streets. He posts this observation and suddenly government employees, private business, and creative thinkers can collaborate on finding solutions. Since this is done publicly, any malicious exploitation of this dilemma becomes much more difficult. Bus Tour: A bus shows up at Harvard University at the beginning of fall semester. A young, intelligent, and passionate team exits the vehicle and talks for 15 minutes to an advanced economics class. Sitting in the class, John Doe, a college senior currently applying to I-Banking positions and extremely busy with school work, learns about the incredible, and little known, opportunities that have only just come into existence. He realizes he can make money to pay off is college loans and actually do good too. Instead of working at Goldman Sachs, he takes a job with LGT Venture Philanthropy.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Our competition is any person or group that can profit from controlling information. For example, a hedge fund using insider information for investments. We will use our power to publicly share and deliver relevant information to the world.This information could range from a free concert in the park happening that night to methods of navigating censored websites for Chinese citizens. The challenge is that though information is free, the resources to spread information are not. Those with that power presently want to continue to hold that power, like we all would. New technology, especially phone apps, are like the wild west right now. The successful colonizers of this new world will define the future of humanity.

Founding Story

In a single day, I stopped living alone and adjacent a river with the Ngobe Indigenous Tribe in the Panamanian jungle and started living adjacent a golf course in a gated community in Scottsdale, Arizona - from The Peace Corps to Merrill Lynch. The experience produced original insights about the economy, technology, and the environment. Coming back to the states has exposed me to advances in technology that can serve the greater good. I didn't even know what Phone App was until this year!
About You
About You
First Name


Tell us about yourself/your team.

I am a highly motivated thinker. I recently moved from the jungle in Panama as a Peace Corps Volunteer to a gated community in Scottsdale, Arizona as a Merrill Lynch Wealth Management Consultant. Coupled with my other unique life experiences, I have a global perspective and a passionate desire to make a more just and sustainable world.

What makes you an intrapreneur? What are the skills, capabilities, and personality traits that make you an intrapreneur?

I don't respect authority, trust those with power, or listen well. I have the requisite arrogance, ignorance, and narcissism to believe I am meant to change the world. If standardized tests are a valid measurement of intelligence (SAT 1600, GRE 1600, IQ 165), I am a genius. Chance has placed me in the world with a wealth of opportunity, ability, and freedom. For me, it is a moral obligation to utilize these resources for the greatest good I can conceive of. Acting in my own self-interest, this work satisfies me more than all else.

About Your Organization
Company Country

, AZ, Scottsdale, Maricopa County

Primary country where this project is creating social impact
Additional countries or regions

Finance, Insurance, Real Estate

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Select the stage that best applies to your solution

Start-Up (a pilot that has just begun operating)

The Solution: Why is this solution innovative for your company and industry?

I believe that an organization based upon "equitable information" distribution hardly exists and only recently became possible with technological innovations like phone applications and satellite phone service.

What has been the impact of your solution to date?

So far I have bothered a lot of my friends on facebook and stopped being very productive at Merrill Lynch. I have also made contact with decision makers in large organizations and some have expressed interest. I am meeting with the CIO of a multi-billion dollar corporation in a few days.

What is your projected impact over the next 1 to 3 years?

22% increase in a Utopic world.

What barriers might hinder the success of your project? How do you plan to overcome them?

The potential profits that have and will continue to be possible for those who use technology to control information make for a lot of interested parties. I plan to overcome them by being more intelligent and benevolent and by smiling a lot.

What is the benefit or value you're creating for your business?

The power of influence.

How are you leveraging internal resources (funds, time, knowledge, etc.) to support this initiative?

I am leveraging my business acumen, liberal arts education, and charisma to make my vision reality. I am writing this application on Christmas in a coffee shop. This is all I do with my time.

Expand on your answer, explaining the long-term funding and support plan.

Funds can come from a small service charge for product sales (like Square) and advertising sales. The basic infrastructure can be done for almost free and then, with sufficient web traffic and app downloads, the money should roll right in. My support ultimately comes from the nature of information: "Information wants to be free." The forces of the universe have aligned technology with information and a Returned Peace Corps Volunteer in such a way that we can make the world more just and sustainable.

Tell us about your partnerships across your company and externally that are key to your project's success.

Whole Foods, wealth relatives, Techstars, kickapps,, google, the internet.

What internal support have you gotten for your project? What kind of push-back have you received?

The lack of a formal business plan and my lack of cash has limited my success. I resolved the bsuiness plan dilemma this past weekend and have meetings schedule with venture capitalists, corporations, and many others. The cash will follow.


Alexander Blum's picture

How can my ideas be improved?