NigeriaUnited Kingdom
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Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

MDG Insights is a geospatial analysis and visualization platform, geared at providing a multi-faceted framework of services, solutions and strategies, targeted at addressing health and social intervention challenges, especially evaluation and monitoring, for developing countries.

About Project

Problem: What problem is this project trying to address?

Our solution potentially presents a geospatial insight and analysis platform to organization funding and executing projects associated with the 8 MDGs; to enable them effectively undertake intervention projections and budget forecasting, monitoring and evaluation and field capture of information with direct interface with back-office operations

Solution: What is the proposed solution? Please be specific!

It is a three tier geospatial service platform; Tier 1: Web visualization and spatial + data analysis interface and a lighter field application pre-loaded on mobile devices, provided to the client with connections to a central data warehouse, delivered via a multi-tiered access subscription model. Tier 2: A flexible big data (warehousing) infrastructure implemented across a federated architecture; each module of the federated architecture is built to suit a specific geography. Geospatial analysis solution framework built into a central system and based on a REST architecture, with dedicated solution modules for each MDG framework (MDG 1 to MGD 8). Tier 3: Technical Consultants available at the back office to offer users of the platform, access to expertise and data development resources to deliver services needed fast, such as new vector data-sets, associated household/ demographic information and imagery data, or spatial analysis tools.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

It eliminates challenges associated with the manual processes associated with field data collection tasks; the field application pre-loaded on a mobile device, facilitates collection of data tied to a given location and associates this with collected data. This information is delivered in real time to the server which becomes available to the back office administrators. The administrators examine trends in the information and can amend the questionnaire structure and have these changes made, reflect on the field device immediately. The web geospatial + data analysis interface provides a user with access to several tools; the primary web interface opens to a geographic visualization space and offers a layout of several user related tools, that enables the user select from MDG frameworks 1 to 8. It also, provides access to analysis tools for stochastic assessments, budgeting and forecasting, project management and resource management as well as accessing platform support tools etc. A user is able to use the web interface to run analysis for actual project planning, visualization of data collected from site and also, can be utilized for monitoring and evaluation of intervention projects being executed. Snapshots of project updates (as maps) can be printed. It also provides the capacity for time related visualization of phenomena and impact of intervention (positive or negative).

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Many organization provide geographic web services like ushahidi, google maps etc. However, the platforms they provide are visualization (map viewing) systems and do not focus on analysis of data to household level for monitoring and evaluation. Also, a uniform projection is used on most platforms. Our solution delivers region specific projections so data presented is in the appropriate region designated geographic projection. The main challenge we may face with the likes of Google is access to cash to continually expand the capabilities of the platform and volume of storage made available to users/ subscribers.

Founding Story

The idea for the solution was developed during research work for a Ph.D recently concluded. The idea was roughly suggested in the document as a central point of information and application access (access via SaaS - software as a service and DaaS - data as a service) to remove the issues surrounding access to accurate data and tools needed to address population insight at household levels in developing countries.
About You
About You
First Name


Tell us about yourself/your team.


What makes you an intrapreneur? What are the skills, capabilities, and personality traits that make you an intrapreneur?

Curiosity into cause of pre-existent development issues and failed policy across Africa, analytical reasoning to identify collaborative strategies to facilitate solution creation, attention to detail and creativity in developing solution, service and applications to tackle identified issues.

About Your Organization
Company Country

, XX

Primary country where this project is creating social impact

, XX

Additional countries or regions

Global South


Professional, Scientific, and Technical Services

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Select the stage that best applies to your solution

Idea (you're poised to launch)

The Solution: Why is this solution innovative for your company and industry?

Our platform offers the capacity to run spatial analysis intended to help deal with all scope of issues under the MDGs; technical consultants provide customize elements within the platform to suit any bias identified within a region. Most geospatial platforms are predominantly visualization services. Our platform will offer analysis capabilities.

What has been the impact of your solution to date?

When it is presented, the value is immediately obvious to organizations. For the international funder, they see the potential for evaluation and monitoring as well as pre-budget determination for intervention projects; the also see the value in being able to identify the spatial extent which funds provided can potentially cover. For the project executor, they can relate with the field team faster and change survey metrics on the fly. The are better able to identify salient issues that will probably not have been identified using manual data collection processes. It also enables both the funder and the intervention executor, agree on the extent of spatial dispersion of the project as well as identify areas actually concluded within the scope of work assigned to the executor. It also offers a potential source for information research on the various MDGs with access to information at a household resolution.

What is your projected impact over the next 1 to 3 years?

We intend in the next 3 years, to have all projects related with the MDGs to be planned, monitored and evaluated as well as implemented using the platform. Provisions are made to ensure that organizations with existing infrastructure can leverage on their past investments and still utilize the service from the platform - MDG Insights

What barriers might hinder the success of your project? How do you plan to overcome them?

Access to greater amounts of funds to retain capacity and build increased capacity, infrastructure and staff wise; access to adequately qualified staff in country, especially in Nigeria, with requisite geospatial server management and solution administration skills. As well as technical skill in geoprocessing tasks, to deliver some of the services local within the region; thereby, reducing the need to either depend extensively on skill from developed country professionals unable to live in places like Nigeria. Also, the need to establish a federated architecture between the UK and Nigeria to tackle the issue of unstable and erratic power supply.

What is the benefit or value you're creating for your business?

We become providers of innovative geospatial services and associated strategy, for social and health intervention in the global south; this becomes one of the values we potentially become known for.

How are you leveraging internal resources (funds, time, knowledge, etc.) to support this initiative?

We currently execute some client projects which helps us generate some funds to undertake basic operations; we however find the close out time from pipeline to execution for project in Nigeria spans between 6 to 12 months for private sector and 12 to 24 months for public sector engagements in Nigeria. So we tend to not often have enough running cost funding. Hence, we keep operational team small and focus on closing some of the fairly large projects to boost our funds availability

Expand on your answer, explaining the long-term funding and support plan.

We intend getting the core infrastructure developed to an appreciable level with own funding and then seek investment to expand the platform capacity to cope with multiple access from multiple geographic locations and executing complex analysis in real time. We expect some of the funding to also arise from revenue generated from subscription by organization to use the platform or its services (SaaS and DaaS). We also intend to develop associated products from within the platform that can be offered as commercial products that will also aid with funding.

Tell us about your partnerships across your company and externally that are key to your project's success.

Our organization is currently partners with Trimble and representing its MGIS division for the Nigeria trade area; the mobile devices intended will be the low range GPS devices with windows installed. While our other partners are ESRI and most recently, Bentley Systems. We are a Silver Tier partner within the ESRI EPN Network and intend using some ESRI and Bentley Systems technologies within the REST architecture being built.

What internal support have you gotten for your project? What kind of push-back have you received?

I have slowly built a multi regional team, with members in UK and Nigeria. The UK members are the current geospatial technical and development team, working along side with me to develop the central REST architecture, for MDG Insights and for the organization as a whole. The Nigeria team work with me on client project delivery to undertake projects, examine strategies and execution on site; their managed projects provide us with the initial funds we presently run off.