The Model: Walk us through a specific example of how your solution makes a difference; include your primary activities
Prabat is a farmer who has a small farm in a village in Dehradun. He owns 3 cows who he feeds and milks. He takes some of the milk for the families own daily consumption and the excess milk he sells to his neighbour for 25 rupees per litre. The neighbour takes a short drive to the city and sells the milk for 40 rupees, thus taking 15 rupees profit per litre. The middle man makes a proper living out of this method, but Prabat, who is unable to take his own milk to the buyers, cannot properly care for his family and livestock with the revenues he gets at this moment. He carries on his business, because he also needs the milk to provide his family with the necessary proteins.
Through his village head, which has monthly meetings with our local partner, he is invited to attend a workshop at our model farm. Here he learns how he can improve the revenue from his livestock by investing the little money he has. He sees for himself that by properly breeding, feeding and milking the cows he could get more milk then he does now. Because he sees that it works, he starts to change the way he runs his farm and notices that his cows produce more milk. Even though he still gets underpaid for the excess milk, there is more of it, and his revenues increase.
During the visit to the model farm he is asked to join the selling cooperative. This means he can sell his milk to our project for 30 rupees per litre. He trusts that we will come by every day, since we own livestock and have to sell our milk on a daily basis as well. The profits of his milk go up even more and through attending the monthly workshop, he knows how to properly invest it, in order to improve the standard of his life even further.
His son, Siddarth, that was planning to move to the city to find a job, notices that his father is finally making a proper living out of his cow farm. He then decides to stay around and take over his fathers’ farm once it is his time.
For the society the most important improvement is that more milk is produced locally then the 50% today, which means that the price for the buyers decreases slightly, making the milk more widely accessible. Since our cooperative runs quality checks, the milk is also guaranteed healthy for the consumers.
Since locals are employed for the daily operations and the farmers spend their increased profits in the local market, we also hope that the income of people living in the area will be improved.