Congratulations! This Entry has been selected as a winner.


Dar es Salaam, TanzaniaAmsterdam, Netherlands
Organization type: 
for profit
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

ONEforONE is a social enterprise in The Netherlands that sells water bottles, health insurances and green energy on a ‘buy one give one’-basis. With every product you buy, you give a similar product to someone in need. If you, for example, buy a ONEforONE health insurance you also give a health insurance to an orphan in Tanzania. One for one.

We try to combine our social impact with economic and environmental sustainability. Our stainless steel water bottle, for example, has been specifically developed as an alternative for the millions of plastic bottles that people throw away every day. With the revenues we generate by selling the bottles we sponsor the building of water pumps in Malawi. And because we make a small profit on every bottle we sell we can also cover our own costs, such as rent and salaries.

ONEforONE was founded the end of 2010 and since then helped thousands of people in Africa with clean drinking water, health and solar energy. However, our ambition is to help millions of people and expand our product range to cover all the basic needs. Therefore, we need your support to get the word out! Please support our mission by voting for us. Thank you very much!!!

About Project

Problem: What problem is this project trying to address?

Millions of people in developing countries do not have access to good health facilities to treat common illnesses. Public facilities often lack the capacity needed to offer comprehensive healthcare, whilst the majority of the population are unable to afford the services offered by private healthcare facilities.

Solution: What is the proposed solution? Please be specific!

With each ONEforONE Health Insurance sold in the Netherlands a health insurance is also sponsored for an orphan in Tanzania. One for one. Moreover, because of our large and growing number of followers we have negotiated a significant collective discount for our customers in the Netherlands. This way our customer can take advantage of a cheap health insurance and help an orphan in Tanzania at the same time. Without paying extra. A perfect deal!

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Our main competitors are health insurers and comparison websites (such as where people compare and buy health insurances. A potential threat, but also fantastic success to be honest, would be if they copy our model of sponsoring one health insurance for each one sold. This would mean that thousands and thousands of children in developing countries would get the chance of a healthy future. Right now, the ONEforONE Health Insurance does not have any direct peers in the Netherlands with a comparable proposition.
About You
Background Information
First Name


Last Name


The competition is only open to people between 18-34 years-old and resident in UK, Ireland, Sweden, Denmark or the Netherlands. Does this apply to you


Country of residence of entrepreneur

The Netherlands

Tell us about your personal background. Why are you passionate about this issue? Making an idea a reality takes innovation, dedication and strong leadership. Do you have the necessary entrepreneurial skills to realize your vision?

Yes, I believe so. I'm the founder of ONEforONE ( With every product ONEforONE sells a similar product is sponsored for people in need in Africa. For example, with our stainless steel water bottles a lifelong of clean drinking water is sponsored for someone in Malawi. Before ONEforONE I worked for Bain & Co, a strategy consultant, and for Heineken, the beer company. During my career at these companies I founded Nederland Cares ( a flexible volunteer organisation that now has thousands of volunteers in 6 cities.

About Your Organization
Organization Name


Organization Country

, NH, Amsterdam

Country where this project is creating social impact

, DS, Dar es Salaam

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

The Model: Walk us through a specific example of how your solution makes a difference; include your primary activities

The coverage of the basic health insurance in the Netherlands is determined by the government. Therefore, there are very few qualitative differences between the various health insurers. This leads to a strong focus on price. By contrast, the ONEforONE Health Insurance offers a differentiated proposition to consumers. With each insurance sold a part of the revenue (sales costs for insurers) is used to sponsor a health insurance for an orphan in Tanzania. We work with MicroEnsure ( for the provision of health insurances in Tanzania. MicroEnsure is one of the leading global organizations for micro-insurances. ONEforONE receives a fee from OHRA (our Dutch health insurance partner) for each new customer. This way we can also cover our own costs and hope to make a profit in the future.

Select the stage that best applies to your business

Operating for less than a year

Social Impact
What is the social impact you have had to date and how you measure it?

The launch of the ONEforONE Health Insurance (in Nov. '11) has been a great success. To date, we can sponsor more than 500 health insurances for orphans in Tanzania for at least 3 years. The coming year (health insurances are only sold the end of the year in the Netherlands) we hope to increase this number to more than 5.000. Together with our partner OHRA we are now developing an ambition plan and marketing campaign for the end of the year.

What barriers might hinder the success of your business? How do you plan to overcome them?

Our main challenge is to reach a large public with very limited budgets. Therefore, we have to be creative in our marketing. This year, we for example launched our health insurance with a huge living billboard on the Dam in Amsterdam. This generated a lot of attention and free publicity and cost us only €1.000,-. See video:

How does your model address financial, social, and environmental sustainability?

We sell products to customers. We are not dependent of subsidies or donations. On each product or service that we sell to our customers we earn a margin. We use part of this money to help people in need in developing countries. The rest we use to cover our own expenses. Our costs are relatively fixed, whereas our income is largely variable. Therefore, we should be able to make a profit once we cover our fixed costs. This allows us to grow our business and increase our social impact.
Where possible we always develop and sell environmentally friendly product. For example, our stainless steel water bottle has been developed as an alternative for plastic water bottles (of which more than 500.000 are thrown away each day in the Netherlands alone!). And we also sell green energy together with our partner Greenchoice. With our revenue from green energy we sponsor the development of solar enery in Africa.

Awareness & learning
How do you see social entrepreneurship contributing to the improvement of developing countries?

I think market-driven solutions are needed for many social problems in developing countries which are not dependent on foreign aid. This makes them sustainable in the long run. I think social entrepreneurs are required to develop these solutions.
Therefore, with ONEforONE we also have a strong preference to work with other social entrepreneurs. Our partnership with ToughStuff is a good example. Not only is this company a social enterprise like us, but their solar energy products are also sold by local social entrepreneurs in Africa. This generates local income, skills and employment. In addition to the environmental en educational benefits or their products.

What aspects of your stay in Uganda as part of the competition do you think you will find most challenging and rewarding?

Challenging: being confronted with the failure of many well-intented aid projects. For example, around 50% of waterpumps built in Africa by foreign NGO's are no longer in use, because they were built in the wrong place, without involving and training local people or with Western techniques/products that are not locally available.
Rewarding: meeting and working with local people to develop solutions that work!