The competition is only open to people between 18-34 years-old and resident in UK, Ireland, Sweden, Denmark or the Netherlands. Does this apply to you
Tell us about your personal background. Why are you passionate about this issue? Making an idea a reality takes innovation, dedication and strong leadership. Do you have the necessary entrepreneurial skills to realize your vision?
My primary business is in food/beverages already - I'm building a "gourmet bar snacks" brand, working with suppliers and partners to develop unique products/packaging in a new premium market segment. That company is Bar-deli and already has some prestigous hotels/bars in Stockholm as pilot customers, in addition to having supplied premium events with our products.
My background is mainly in sales and media sales/business development. I have a keen awareness on "everything entrepreneurial" and am the chapter manager for the local TiE chapter (Talent, Innovation, Enterprise), the biggest entrepreneurial network in the world. I've attended many leadership/entrepreneurship workshops with Stockholm School of Entrepreneurship, won some small biz plan competitions, and know my way around the "ecosystem of startups" despite my main business not being purely in the digital arena like all the "hip youngsters".
I've become passionate about spreading awareness of food and culinary experience, and my ultimate vision is to apply big business logistics/branding savvy to global food distribution and help put an end to world hunger. Hungry people can't enjoy the finer nuances of taste!
The idea of "The Social Lunch Box" came to me from a self-experienced pain/problem: I know I should eat better and more "frugal" than expensive lunch restaurants or bad fast food, but cooking for myself is boring and a hassle. But cooking together is an awesome social activity! So I combined that with some "resource optimization" and got a few friends together for a lunch box cooking session. We "crowdsourced" the recipes, did the necessary grocery shopping, had a super nice time in the kitchen, and produced more than five lunchboxes with VARIED and DELICIOUS and CHEAP food to use during the coming week. This is now a network on facebook, and it's grown to around 150 members, and I've seen the willingness of food brands to associate themselves with us as well as a big public interest to make this into a simple platform that lets people host or be guests at "automatized cooking get-togethers".
With this idea we promote the joy of food/cooking, the awareness of seasonal ingredients/global and local resource management, sustainability, and create a setting for cultural exchange between people who didn't know each other. Kind of like "couchsurfing" but with KITCHENS instead of couches!