CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
Development of partnership to conduct research to diagnose nutritional deficiencies at Egyptian community and how to produce products to improve such deficiencies particularly during lactation period where drugs can be given to mothers to improve deficiencies in babies. Stunting is an area of great demand to know underlying causes and treatment. Relation of diabetes to breastfeeding and formula feeding is an area of research. Marketing of cheap healthy food for poor families during weaning. Impact of BF on immunity and how to use it to solve some HLA related diseases is important. Use of colostrum as a drug to help with GIT problems, NEC and Bowel infection. Effect of lymphocytes in BM for coding and genetic engeneering. BM banking
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Distribution Channels, Research and Development, Specific Disease Expertise, Manufacturing, Marketing/Communications Support, Human Resources, Legal Support, Technology Expertise, Public Policy Knowledge.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
Research and development in underdeveloped countries is very primitive. Nutritional problems are huge and its burden is compromising lives and health. So we need the cooperation with BI for research which will come out with many industrial solutions and demands which BI can manufacture and invest in to improve health and save lives and reduce disabilities. This will demand allot of technology Expertise that still deficient is Egypt. Experts in specific diseases like stunting, diabetics, learning disability, obesity, undernutrition are extremely needed. Legal support with Int CBMS is vital.
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into pricing and financing of health products/services, Insights into marketing, Insights into behavior change.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Models that engage other industry players (e.g., nutrition, athletic, mobility organizations)., Packaging of health products and services to address needs currently unmet.