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Health[e]Living: Education for change, learning for life

Amsterdam, NetherlandsSouth Africa
Year Founded:
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

To ensure youngsters from South African townships of a healthy future, community workers are trained with the blended learning program Health[e]Living to educate and enlighten them with life skills, from the importance of safe sex, STDs, HIV to unwanted pregnancies to nutrition and addiction.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if South African youth is well educated, healthy and confident, working to live a prosperous life, contributing to socio-economic growth.
About Project

Problem: What problem is this project trying to address?

Youngsters who are not educated are disadvantaged and hard to reach, making it even more difficult to fully participate in society and develop their unique skills. Unfortunately, the lack of education in combination with high unemployment rates makes South Africa one of the countries with the highest prevalence of poverty and the largest rates of addiction to alcohol and drugs amongst its youth in the world.

Solution: What is the proposed solution? Please be specific!

The e-learning program and App Health[e]Living will enable community workers and educators with facilitating skills to reach out to the youth of the townships emphasizing the importance of interactive and learner-centered approach. With life skills education young people are encouraged to learn how to apply new knowledge into practice, discover and cultivate their unique skills and enable them to shape their own future. The importance for youngsters to make informed decisions and gain abilities for adaptive and positive behavior to deal effectively with the demands and challenges of everyday life. This in turn benefits their families, communities and society as a whole, a start to a compassionate and just society.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The Health[e]Living program is more than an e-learning program, the program embraces the mandate ‘learning by doing’ . During the 3-month self-study period, participants facilitate different activities of the program in their community and share those during the follow-up workshop. Ms Sheila, nurse-counselor at the Newman Clinic in Paarl, noticed a big change after participating in the program. Before she only informed her clients verbally about condom use. Due to the program, she now arranges weekly meetings in the clinic, explaining ánd demonstrating the use of condoms. This shift in work ethos created a big impact amongst her clients. Sheila is just one of the 120 participants trained in Cape Town creating a change in her community.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

It is expected that each trained community worker or educator will train 35 youngsters within their communities regarding topics that promote a healthy life style. Therefore, the Health[e]Living program will reach 1400 young people a year ( 40 community workers each train 35 youngsters). This number will continue to grow, For example, a HIV youth counselor at a high school will reach out to youngsters not only in classrooms, but in the entire school. One of our previous Health[e]Living participants , reached out to over a 100 youngsters during break time, facilitating an activity regarding drug awareness. After this session, he facilitated an activity with the entire staff, teaching the importance of good communication. This participant trained youngsters and their teachers about a healthy life style, showing the holistic approach the Health[e]Living program. (see also his video)

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

By training yearly 120 community workers reaching out to 35 per year 4200 youngsters are empowered and skilled and able to make informed choices to deal effectively with the demands and challenges of everyday life. The program will improve the knowledge and life skills regarding human rights, gender equality and sexual health of young people in South Africa which will eventually lead to a healthier life style. Every trained community health care worker will continue to educate yearly 35 youngsters with regard to life skills and a healthy life style. In 5 years, over 63.000 will be educated!

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The cost of a blended learning program of 100.000- 200.000 per year to train the community educators is high, but the impact on South African society as a whole is priceless. Better-educated young people will lead to improved socio- and economic growth. Once educated, they can make informed decisions, communicate with a positive attitude to combine work with responsibility. A good reason for Public Private Partnerships to ensure sustainability.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Life Orientation classes in schools plan several areas (personal, psychological, cultural and socio-economic) so students can achieve their full potential in the democracy of South Africa. Since its implementation in the 1990's, many studies indicated that the Life Orientation classes are struggling with a lack of trained teachers and problems with implementation, resulting in minor impact. No cohesion regarding topics educated at school and lessons learned at home, plus the high dropout rate increase the negative results. Lovelife was aiming to fill that gap, but results are under discussion.

Founding Story

Health[e]Foundation started in 2003 training African health care workers with HIV[e]Education when antiretroviral therapy became widely available. Now many PLWH are on treatment, the epidemic is on a turning point. High time to address the 2 million new infections per year. During trainings health care workers discussed prevention strategies: concluding the need to address youngsters at an early age on sex, gender, negotiation skills and lifestyle. Originally the program was in schools with health care workers facilitating the hard to discuss problems. Task shifts in health care gave community workers more impact, and now they educate youngsters in their communities!


Board: Marcel Levi, Jintanat Anonwaronich, Frank Cobelens, Rogier van Duyn, Frank Ex, Elly Katabira, Hans van der Noordaa (both content and business driven members). Directors: Nadine Pakker, Fransje van der Waals Project managers: Lisa Gullbransson (Rwanda, China) Judith de Lange (Uganda), Tirza de Lange (Ethiopia), Liesbeth de Raadt (South Africa), IT: Marcel Santoso Local managers: South Africa Liesje Tempelman, Rwanda Oliva Bazirete, Marie Michelle Umulisa, Uganda Hanipha Kakooza consultant Health[e]Living: Annemijn Blok-Versteeg. The team is an excellent mix of content and teaching experts. However with the growth of Health[e]Living in South Africa we will address an extra project manager in Amsterdam as well as in South Africa
CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)

The whole world remembers the impact of Boehringer Ingelheim’s support making the global introduction of the pMTCT programs possible. The prevention of the Health[e]Living program is a step in the same direction: prevention of STDs, HIV and unwanted pregnancies. The holistic approach is not just discussing sex and gender, but also prevention of addiction, risky life styles, with negotiation and life skills to increase the confidence of youngsters. These well-educated youngsters will later care proactive for their family from a healthy life style to seeking medical care and taking proper medication when needed. The contacts with positive workforce and clients in South African will be of benefit for Boehringer Ingelheim in return.

NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).

Relationships/New Contacts, Marketing/Communications Support, Human Resources, Public Policy Knowledge, Access to Capital.

EXPLANATION OF NEEDS: Please explain your choices in more detail.

The experience of Boehringer Ingelheim in local relationships and contacts will be of benefit as well as their way of marketing and communication. The investment in education to achieve behavior change is something that has to be promoted and need marketing A partnership can help with local public policies, and last but not least acces to capital. Education should be free for participants, but can only be sustainable if the quality and quantity is assured. Boehringer's short- and especially long-term commitment to corporate responsibility to obtain longterm behavioral change is essential.

OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?

Access to and established trust with customers/beneficiaries, Insights into behavior change.

FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)

Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up).

Please share what your organisation and Boehringer Ingelheim will Co-Create together
Please specify what your Co-Creation will result in:

If you selected "other" above, please explain:
Please provide a 1-2 sentence summary of your Co-Creation idea
How does this project link to the core mission of your organisation?
Beyond social impact, how does this project link to Boehringer Ingelheim’s core business?
What are the specific inputs and actions that each side will contribute to this Co-Creation idea based on each of your unique competencies and experiences?
Please describe the potential revenue model for this Co-Creation idea.
What possible risks or challenges do you foresee?
Is there anything else you would like to share about your Co-Creation idea?
How much input do you hope to receive from Boehringer Ingelheim?

If you selected "other" above, please explain:
Besides Boehringer Ingelheim, what other types of partners might be valuable to carrying out your Co-Creation idea, and why?