CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
The Avatar for the HFU will have three widgets. 1. Well-being. 2. Carreer/Education 3. Social. With the team of medical doctors developing solutions for well-being (and health) Boehringer Ingelheim could play a key role. We have internationally renowned experts, academics and solutions for mental health, but to put them to the market and research their impact, cooperation would be very beneficial. The avatar will import wearable data and deliver wellbeing solutions.
The underlying business model consists of running a virtual world universe economy. The mental health part of this and the provision of wellness services can be developed in cooperation with Boehringer Ingelheim and run like a market for health related services.
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Distribution Channels, Research and Development, Relationships/New Contacts, Marketing/Communications Support, Human Resources, Legal Support, Technology Expertise, Public Policy Knowledge, Access to Capital, Other.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
We are building the infrastructure for all types of institutions, organisations, companies and individuals create trainings and missions that lead to a better world. We are talking about a parallell infrastructure of theme planets that can be run by different parties. We need help with the creation of a mission building functionality, a sandbox that lets partners and private service providers create content. We also need help to adapt the existing VR platform and implement the pro-social game mechanics developed by leading mental health, altruism and compassion scholars.
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into marketing, Insights into distribution, Insights into behavior change, Other.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Increasing physical access to healthcare to people with restricted mobility or restricted access (senior people, people with disability, remote or difficult areas, etc.), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Models that engage other industry players (e.g., nutrition, athletic, mobility organizations)., Remote care solutions for health management, treatment, and diagnosis, Packaging of health products and services to address needs currently unmet, Other.