Idrott utan gränser (Sport without borders)

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Idrott utan gränser (Sport without borders): Enables children to see opportunity through meaningful leisure activites

Norrköping, SwedenNorrköping, Södertälje, Linköping, Norrtälje, Sundbyberg, Haninge, Göteborg, Sweden
Year Founded:
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$250,000 - $500,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

IUG using sport as a tool to make children and youth see opportunities and shape a future beyond their social affiliation. The aim is to strengthen the children’s confidence and self esteem to make them see future possibilities and thereby avoid future marginalization.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if we saw the differences as a strength rather than a barrier, would certainly solve our gaps problem?
About Project

Problem: What problem is this project trying to address?

Over 230,000 children live today in child poverty in Sweden. They are excluded and have difficulty seeing opportunities & getting the right tools to shape their future. They often lack role models and be difficult to be seen and acknowledged and have low self-esteem & self-confidence. It often leads to difficulties to succeed in primary school,high-school & even later to find a job with is high risk of falling into the destructive circuits.

Solution: What is the proposed solution? Please be specific!

To increase integration IUG working with children and young people from all social classes, so that a "we" and "they" no longer exists.IUG want to integrate children from different backgrounds and have them meet on neutral grounds. All with the aim to strengthen children's future.IUG start working with children early and follow the development for a long time.IUG appears to reduce the risk of exclusion, leading to big gains for both individuals and society.IUG using sport as a tool in that,in cooperation with local associations, introduce recreational activities in PE lessons in school. Every leader trained in IUG's methodology. Leaders of IUG activities have a very important role in achieving the desired development of the target audience.


Skåne Sports Awards Equality Price, Rotary Scholarship, Scholarship Swedish King Young Leadership, Enthusiasm of the year, Bosnian newspapers, International Visitor Leadership program, IVLP, GRLI, One of Sweden 101 Super talent etc.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

There are many children who are not capable of swimming skills due to various reasons.It has not had the same opportunities as other children or they may even prejudice,religious reasons,newcomer,etc be what puts obstacles,which usually affects their self-esteem and self-confidence.According to the Swedish curriculum if you can not handle swimming school, you become even fail in Physical Education. Thanks to private sector so IUG have been able to organize several swimming lessons where we save lives and also gives children opportunities to learn to swim. IUG uses the local swim clubs instructors that are in place when the local schools come with their children who need to improve their swim skills. Since 2013 have 246 kids learned to swim.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Number of children 2013: 4700 Number of children 2015: 10 944 Municipality 2013: 2 Municipality 2015: 6 Employees 2013: 3 Employees 2015: 11 full time + 42 part time The development IUG want to pursue in children and young people is that they (1) dare to actively participate,(2) dare to be seen and create social relationships,(3) dare to try and dare to fail,(4) dare to say no,to break bullying patterns. "0" measurements were made in autumn 2012 (in 6 schools) & then followed "1 year" the spring 2013,and "2 year" autumn 2014. Dare to be active: "0":65% "1":85% "2":83% Dare to create social relation: "0":49% "1":79% "2":81% Dare to fail: "0":60% "1":77% "2":73% Dare to say no "0":53% "1":83% "2":82% -Reduced costs to society -Designed meaningful leisure activities at the school/after school -IUG leaders became more employable in the labor market

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

IUG has made an expansion plan of how we grow locally, nationally and globally. Clear goals and action plan has been posted. IUG has worked out and proven that IUG should not become dependent on one person , but to find the " local seeds " that will spread IUG and make it grow. The IUG model is based on bringing together stakeholders in society that would not otherwise have had the opportunity to meet – municipality, local associations, schools and teachers – a structure that has a lot of potential to effect society as a whole to become more integrated and dynamic. Make win-win situation!

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

1. Continue to deliver the best impact through IUG. 2. IUG sign long-term agreements with municipalities and partners. 3. IUG establishes "quality acknowledgment" that give strength to the repurchase and more new purchase.IUG create local steering group which gives added value to the IUG and involves partners. 4. IUG has and will continue to work with the major national/global companies and involve their management/partnership within the IUG .

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are several different organizations working in sports and Inclusion in Sweden and beyond. Although there is no one that connects the different stakeholders in society like IUG–creating momentum and using the power of both school, municipality, private sector, teachers, local sports associations etc. IUG has in these years demonstrated a clear effect what happens to children and young people as well as the savings society does. IUGs brand has become stronger and more partners wants to support IUG , which in turn affects the municipalities to take easier decisions and buy IUG service.

Founding Story

1983 born in Bosnia and half the childhood he had experience of war and trauma. 1993 Admir came as a refugee to a segregated residential area in Landskrona,Sweden. Social affinity played their role in Admirs childhood and he began to build dreams from what he saw in the area. The biggest dream was to become a pizza baker. Already as young he was able to see clearly what the problem and solution was in society and began to slowly develop the idea that he strongly believed in (i.e. IUG Sport Without Borders). After many obstacles , setbacks , police escort rings but also courage,compassion, decisiveness-2008 he was awarded the scholarship Compass Rose from Swedish King as best young leader.


Admir has 11 full time + 42 part time employees , working with IUG around in Sweden. As the organization grows, so will the number of employees. Admir is also making sure to share his insight and knowledge.
CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)

Today we reach 11,000 children we meet every day.We already do a lot of measurements and story tellings but I would like to develop even more.The idea came when my wife got her H&M clubcard and the more clothes she buys the more points she earn to buy clothes.

Similar in concept, together with B.I. i would love to create a so called IUG B.I. Club.All kids have a lot of goals in their life. Short and long term,and they do everything to reach that goals. My thought is if we create a database in which we follow the development of children in school and after school.The more they participate active in gym class and after-school time programs,the more points they get. And with that points they can go to a store and i.e. buy new soccer shoes

NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).

Research and Development, Relationships/New Contacts.

EXPLANATION OF NEEDS: Please explain your choices in more detail.

Relationships and New Contacts
- It's all about creating a win-win situation and a trustworthy relationship and to deliver the highest possible power. New contacts are incredible important that can allow for both parties to reach other markets.

Research and Development
- Through your strong experience in research and development can allow that we follow even more closely on the children's active development and how much it actively participates. It can give us a scientific proof of what methods should be used to influence children's health.

OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?

Access to and established trust with customers/beneficiaries, Insights into behavior change.

FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)

Increasing physical access to healthcare to people with restricted mobility or restricted access (senior people, people with disability, remote or difficult areas, etc.), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Models that engage other industry players (e.g., nutrition, athletic, mobility organizations)..

Please share what your organisation and Boehringer Ingelheim will Co-Create together
Please specify what your Co-Creation will result in:

If you selected "other" above, please explain:
Please provide a 1-2 sentence summary of your Co-Creation idea
How does this project link to the core mission of your organisation?
Beyond social impact, how does this project link to Boehringer Ingelheim’s core business?
What are the specific inputs and actions that each side will contribute to this Co-Creation idea based on each of your unique competencies and experiences?
Please describe the potential revenue model for this Co-Creation idea.
What possible risks or challenges do you foresee?
Is there anything else you would like to share about your Co-Creation idea?
How much input do you hope to receive from Boehringer Ingelheim?

If you selected "other" above, please explain:
Besides Boehringer Ingelheim, what other types of partners might be valuable to carrying out your Co-Creation idea, and why?