CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
Today we reach 11,000 children we meet every day.We already do a lot of measurements and story tellings but I would like to develop even more.The idea came when my wife got her H&M clubcard and the more clothes she buys the more points she earn to buy clothes.
Similar in concept, together with B.I. i would love to create a so called IUG B.I. Club.All kids have a lot of goals in their life. Short and long term,and they do everything to reach that goals. My thought is if we create a database in which we follow the development of children in school and after school.The more they participate active in gym class and after-school time programs,the more points they get. And with that points they can go to a store and i.e. buy new soccer shoes
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Research and Development, Relationships/New Contacts.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
Relationships and New Contacts
- It's all about creating a win-win situation and a trustworthy relationship and to deliver the highest possible power. New contacts are incredible important that can allow for both parties to reach other markets.
Research and Development
- Through your strong experience in research and development can allow that we follow even more closely on the children's active development and how much it actively participates. It can give us a scientific proof of what methods should be used to influence children's health.
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Access to and established trust with customers/beneficiaries, Insights into behavior change.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Increasing physical access to healthcare to people with restricted mobility or restricted access (senior people, people with disability, remote or difficult areas, etc.), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Models that engage other industry players (e.g., nutrition, athletic, mobility organizations)..