CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
In KMES model the first clinical contact is generally a Physician with a bigger role compared to a paramedic/EMT, seen in a 911/112 model, as they will provide triage, diagnosis & initial treatment onsite. Infact,for non-critical condition proper onsite treatment will reduce burden in hospital emergency. We want to empower the physician with different portable toolkits-one important toolkit will be a selection of drugs (aka “Pharmacy in a Briefcase") & protocols to handle symptoms using them.As physicians are the only prescribing authority in most countries,this effort with KMES, will provide BI direct access to physician community, specifically among General/Family Practitioners,while saving lives, instead of conventional marketing route.
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Distribution Channels, Research and Development, Specific Disease Expertise, Relationships/New Contacts, Manufacturing, Marketing/Communications Support, Human Resources, Legal Support, Technology Expertise, Public Policy Knowledge, Access to Capital, Other.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
We will require BI's expertise in specific disease and pharmaceutical industry to build the "pharmacy in a briefcase" and the associated protocol that can be administered by the emergency physician. While in Kolkata we are self-sufficient to implement the model, we will need help in implementing this model of medical emergency in other cities of developing countries with similar healthcare situation like India and Kolkata. From this perspective, we will require BI's help in all the above domains, specifically in implementation support and contact with local government.
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into pricing and financing of health products/services, Insights into marketing, Insights into distribution, Insights into behavior change, Other.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Increasing physical access to healthcare to people with restricted mobility or restricted access (senior people, people with disability, remote or difficult areas, etc.), Models that engage other industry players (e.g., nutrition, athletic, mobility organizations)., Packaging of health products and services to address needs currently unmet.