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MediNav: Medical Navigator through your Health Symptoms

Timisoara, RomaniaTimisoara, Romania
Year Founded:
Organization type: 
for profit
Project Stage:
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

People loose precious time/money finding the right doctor. MediNav is the only system that helps people quickly find solutions for their symptoms. It is possible to also consider patient's medical history. 

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if every human being could reach the right healthcare specialist as soon as they experience some symptoms?
About Project

Problem: What problem is this project trying to address?

People usually get frustrated when they experience medical symptoms: they either go to the wrong doctor, either they just wait until is to late. Almost half of cancer patients are diagnosed too late. This begs the question of how we can provide practical information to people dealing with healthcare issues in order to facilitate early diagnosis and treatment.

Solution: What is the proposed solution? Please be specific!

MediNav is a specialized healthcare search engine. Based on symptoms identification, MediNav will be able to provide information on possible causes, best ranked clinics and medical specialists, advices from them and feedbacks from former patients. MediNav can be integrated with solutions specific to each patient, Eg: chronicle disease - diabetes or with an electronic medical file and provide guidance based on these information. The most important thing is: MediNav gives access to everybody to an accurate and structured medical information, bringing together patients, former patients and medical specialists (can be both medicine and alternative medicine).


Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

A young woman (Mira) might experience some symptoms like dizziness, blurry vision, earache and would use the app to check for possible causes. Mira could learn more about her symptoms, see other doctors' advices and be invited to check some additional symptoms like benumbed hands, feet. She then, could be guided to learn more about multiple sclerosis and check for other signs of this dangerous disease. She would also been given the coordinates of nearby clinics and neurologists that are able to diagnose her. The doctor may write Mira a health APP providing MS self-management. So, next time when Mira uses MediNav to check some symptoms, she will be guided to check first if they could be MS-related.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Patients look for the nearest, best-rated medical specialist using MediNav to search by their symptoms. MediNav looks first at patient medical history before returning the result. A map displaying the distribution of relevant clinics is shown together with former patients feedbacks and doctors' advices/comments. Clinics are ranked based on patients feedback. Another outcome is the support network established by MediNav where patients who have same diseases can share their experience. These groups will be ideal environment to run clinical trials. As a conclusion: Medinav, as a specialized search engine for healthcare purpose, leads to healthier families, healthier workers. Overall savings to social and healthcare system would be more than 10%.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

In the first phase we will build the prototype: given some symptoms, MediNav will show possible causes. In the second phase we need marketing/communication support to advertise and validate the pilot at national level. We will need help of medical specialists to continue to improve list of symptoms and related-diseases and to support patients with advices and comments . This will show the financial, clinical and social benefits in order to build country specific business plans. In the third phase: optimisation, integration with other solutions.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

MediNav needs a suitable partnership to scale up the usage of the application across countries. Working with Boerhinger Ingelheim and partners will pump prime the healthcare market and build business case to fund at government level. Pharmaceutical companies’ sponsorship to run clinical trials by enrolling via MediNav support groups. Affiliated clinics will pay a registration fee while consultations done free using national health card.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

We do not have any knowledge of similar apps. No app is offering a complete guidance by involving doctors and taking into consideration patient's medical history. MediNav supports integration with specific chronicle diseases apps and/or electronic medical file. MediNav represents a free online database containing accurate information from doctors and former patients. Also represents a support network where patients with same disease share their experiences. Consultations at affiliated clinics will be discounted/free using national health card. This project is scalable at world wide level.

Founding Story

Some time ago a friend of ours experienced some trouble when breathing. She went to a lot of doctors, did a lot of investigations but nothing was found. Her situation got worse, day by day. One day she finally found a doctor that decided to send her to do a scan. A giant tumour was found. Luckily, there was still time to make an operation. Now she recovered and leads a normal life. He story inspired us to build MediNav - healthcare search engine able to facilitate early diagnosis and treatment by finding possible causes based on the symptoms and guiding patient to the right doctor as early as possible.


Co-founders: Mihai Simioana and Camelia Rafiliu. We both have solid background in software development (more than 10 years). We started a company - IdeaHub SRL and our plan is to grow up to 10 people over the next year to expand our footprint and engage at national and international level.
CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)

We would like to work in partnership with Boehringer Ingelheim to initially pump prime the healthcare market and work together on a set of new healthcare services. As a pharmaceutical company BI will be able to run clinical trials and conducts new studies by enrolling patients via our support groups. BI will have insight into Est-European health market. The win-win consists in finding strategic partners that could increase your outbounding actuation in healthcare market and also to help us promote our product in a bigger scale.

NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).

Distribution Channels, Specific Disease Expertise, Relationships/New Contacts, Marketing/Communications Support, Human Resources, Legal Support, Public Policy Knowledge, Access to Capital.

EXPLANATION OF NEEDS: Please explain your choices in more detail.

We need specific disease expertise to help us relate symptoms with specific diseases. We also need assistance to initially pump prime the market to create the business case for MediNav. We're looking for distribution channels/relationships/new contacts to help us promote our product at a bigger scale. We also are looking for specific country policy knowledge and legal support to run the pilot in each country where we will introduce our application.

OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?

Access to and established trust with customers/beneficiaries, Insights into pricing and financing of health products/services, Insights into behavior change.

FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)

Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Increasing physical access to healthcare to people with restricted mobility or restricted access (senior people, people with disability, remote or difficult areas, etc.), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Remote care solutions for health management, treatment, and diagnosis, Packaging of health products and services to address needs currently unmet.

Please share what your organisation and Boehringer Ingelheim will Co-Create together
Please specify what your Co-Creation will result in:

If you selected "other" above, please explain:
Please provide a 1-2 sentence summary of your Co-Creation idea
How does this project link to the core mission of your organisation?
Beyond social impact, how does this project link to Boehringer Ingelheim’s core business?
What are the specific inputs and actions that each side will contribute to this Co-Creation idea based on each of your unique competencies and experiences?
Please describe the potential revenue model for this Co-Creation idea.
What possible risks or challenges do you foresee?
Is there anything else you would like to share about your Co-Creation idea?
How much input do you hope to receive from Boehringer Ingelheim?

If you selected "other" above, please explain:
Besides Boehringer Ingelheim, what other types of partners might be valuable to carrying out your Co-Creation idea, and why?