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SaferMom: Reinventing maternal health care access via last mile mobile technology in slums

NigeriaLagos, Ekiti, Kano,Abuja, Edo, Nigeria
Year Founded:
Organization type: 
Project Stage:
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

SaferMom leverages on the power of cost effective technologies to provide accessible,scalable and affordable mobile health services to pregnant and nursing mothers. Our last mile mobile and web cross platforms are easily accessible irrespective of language, location and type of phone.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What If we can cost effective technologies to save lives of Pregnant and Newborns in the developing world?
About Project

Problem: What problem is this project trying to address?

Every 5 minutes, a pregnant woman dies as a result of preventable causes which can be averted through proper health education, Pregnancy guides ,follow up and antenatal care in Nigeria. About 260,000 newborn lives are also lost yearly in Nigeria alone due to vaccine-preventable causes. Many new and expectant mothers lack access to preventive health education and most fail to attend antenatal care thereby increasing childbirth risk.

Solution: What is the proposed solution? Please be specific!

We built a low cost web technology to help save and improve lives of pregnant mothers and newborns under the age of 5 years. Our cloud system allows mothers to access vital health information on low cost phones in rural communities in any local language. No need to have internet.Our advanced web communication channel allows institutions to educate and track health of nursing/pregnant mothers, push immunization notifications to remind mothers to present their babies for vaccinations, notify them about when to attend antenatal care/test, disperse epidermic alerts via 2-way SMS,USSD and voice services based on their foetal development stages. We work with Health institutes, NGOs, Government which uses our proprietary software to communicate...


Queen's young Leaders award, Leap Africa Social Innovator Award ,SOCAP 2015 Scholarship recipient, Finalist, apps africa innovation awards 2015, Tony Elumelu (TEEP) Award recipient 2015, Semi Finalist, verizon world powerful answers .
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The joy of Mrs. Ariyo, knew no bound when she delivered herbaby . Before her new bundle of joy, she had suffered repeated loss during childbirth due to vaccine preventablecauses ; a situation which earned her several name tags from her in-laws. Unfortunately, Mrs Ariyo is only one of women that losses 260,000 newborns yearly in Nigeria. Today, the story is different. Mrs Ariyo who reside in a low income and undeserved rural community in Ekiti is now part of the SaferMom platform receiving notifications to remind mothers to present her baby for vaccinations and attend antenatal care/test in her nearest primary health in a Yoruba language.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

We have registered 2340 pregnant mothers in rural communities in Nigeria into the SaferMom mobile health program. This which includes providing mobile health services through SMS ,voice services and mobile health services .All with the intention of educating mothers with vital health illiteracy during and after pregnancy. This has also improved attendance of ante natal care, presentation of babies for immunization and general improvement of maternal and newborn health in these communities by at least 45%. We have also recruited at least 40 volunteers (which will include at least 90% girl and women) to register mothers in their local communities. They go on to develop small business with stipends paid for their contribution to actualization of the project in their communities. Our solutions will help reduce maternal and child deaths which urgently demands attention and scalable models

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Our goal is to Improve maternal/child health and family health in low income communities across sub-Sahara Africa ;thereby reducing avoidable death due to complication from child birth by 2025. We also hope to Improve antenal visit and show cases for presentation of babies for immunization by least 50% which are neccessary for avoiding childbirth complications . We hope to 2 millions of mothers in 4 countries in 4 years. We hope to scale SaferMom across subsahara Africa by building key partners with Governments, Telecoms, NGOs, Health institutions, and Private sectors.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

1)A Freemium model that allows mothers to access for immunization/ANC care reminders for free. 2)A premium model that allows pregnant and nursing mothers to access unlimited vital health information via SMS and USSD throughout the gestation period for less than $4/mother 3)A Custom-tailored solutions for pharmaceutical companies, Hospitals, NGOs to track/engage mothers they serve in any developing economies with our API/proprietary software

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Unlike other competitors, we provide Voice platforms with a robust database for discharging services to our subscribers. Our SMS platforms are provided in 3 major languages which helps to ensure effective communication with subscribers who neither can read nor write.Our platform is robust, unique and user centric.

Founding Story

Growing up in a small village , my aunt lost her baby few days after delivery due to poor access to health care.An ordeal which left so much agonizing pains and emotional trauma within the extended family.Upon making it to university in medical college, I developed deep interests in public health in order to fulfil my burning desire. 3 years later,I volunteered as an unpaid intern at small Primary health centre located in a slum which served over 12,000 pregnant, nursing mothers and newborns monthly.In few months,I realized it wasn't a problem peculiar to my aunt alone. She was just 1 out of thousands of mothers that loses their babies during or after birth every year due to avoidable causes


Safermom are lead by experienced Engineers, Designers, Physicians and Scientists. Together on a mission to bring mobile health technology to the underserved. Leading team includes; -Adeloye Olanrewaju – A Queen's young Leaders and Leap Africa Social Innovator Awardee; Founder and CEO, Olanrewaju is a Social innovator, mHealth consultant and founder of SaferMom. 5 years experience in Public Health with specialization in maternal health, nutrition and reproductive health .( - Cletus Ajibade- CTO, 7 years experience in software development, software engineering and Multiple tech Award Winner. Success driven, a go-getter and an enterprising person. He believes strongly in imparting knowledge to the upcoming generations and also using his IT skills to change his society for good. .( Ayodele Oyadeyi (phD) - Director of Research and Advisory Board etc more here
CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)

1) Boehringer Ingelheim’s prowess in fast tracking research in emerging markets especially in maternal and child health will be greatly improved with our partnership. SaferMom will co -create substanable partnership and development efforts to help detailed data and research that will help understand key trends, insight, awareness and treatment of mothers with fistula, forced labour, diabetes in pregnancy,pregnancy induced hypertension etc in vulnerable and susceptible population
2)With more networks of doctors, phamacists ,government agencies,community health workers and partners using our SaferMom platform to reach mothers in emerging markets.This will greatly promote existing Boehringer Ingelheim products in Nigeria .

NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).

Distribution Channels, Research and Development, Relationships/New Contacts, Public Policy Knowledge.

EXPLANATION OF NEEDS: Please explain your choices in more detail.

SaferMom goal is to scale and reach millions of mothers in 5 years in order to help improve health of mothers in emerging economies.. A huge opportunity to leverage on Boehringer Ingelheim's expertise in research, data change and foster a win-win marketing and communications. Fostering a patnership with one of the world's most innovative and biggest pharmaceutical company with huge expertise and keen interest in research and health wellness will bring SaferMom and Boehringer Ingelheim closer to target audience, Health ministries and agencies, health institutions in new economies etc

OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?

Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into distribution.

FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)

Increasing physical access to healthcare to people with restricted mobility or restricted access (senior people, people with disability, remote or difficult areas, etc.), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Remote care solutions for health management, treatment, and diagnosis.

Please share what your organisation and Boehringer Ingelheim will Co-Create together

1) Gather Real world data and analytics: using Technologies and partnerships to aggregate medical and non-medical information from SaferMom subscribers, health intuitions, and community health workers etc that generate actionable care insights.
2) Since our major targets are NGOs, Health Organizations/institutions and Government agencies, BI will use our channel to target and distribute more products, license more drugs; expand and identify new opportunities in Emerging market since Nigeria is the biggest economy in Africa. Also promote Personal recommendation of Boehringer Ingelheim products to mothers, health institutions and point of care diagnostics
3) Boast Research dedicated to researching, developing, manufacturing and marketing pharmaceuticals that improve health and quality of life in maternal and Newborn health
4) Analytics-enabled services: Service models and partnerships that apply analytics-generated insights to deliver personalized care services.

Please specify what your Co-Creation will result in:

a new product, a new distribution channel, a new market/customer group.

If you selected "other" above, please explain:
Please provide a 1-2 sentence summary of your Co-Creation idea

Gather Real world data and analytics: using Technologies and partnerships to aggregate medical and non-medical information in order to understand and generate actionable care insights and human behaviour for BI's potential users in sub sahara Africa.

How does this project link to the core mission of your organisation?
Beyond social impact, how does this project link to Boehringer Ingelheim’s core business?
What are the specific inputs and actions that each side will contribute to this Co-Creation idea based on each of your unique competencies and experiences?

My organization will contribute:

1) Mobile technology and data analytical system to ensure seemless data capture from our frontline field care programs.
2)Direct Acess to our third party B2B customer including but not limited to Medical Directors, Health institutions, government agencies, community health workers etc

Boehringer Ingelheim will contribute:

• Capital
• Knowledge Advisory
• Support in developing key distribution channels

Please describe the potential revenue model for this Co-Creation idea.
What possible risks or challenges do you foresee?
Is there anything else you would like to share about your Co-Creation idea?
How much input do you hope to receive from Boehringer Ingelheim?

I’d like to implement together.

If you selected "other" above, please explain:
Besides Boehringer Ingelheim, what other types of partners might be valuable to carrying out your Co-Creation idea, and why?