Sexual Health App - Trust+

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Sexual Health App - Trust+

Year Founded:
Organization type: 
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Trust+is an healthcare oriented educational mobile app.Trust + brings parents and kids together at the same platform at the same time and help them discussing about sexual health without being uncomfortable.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if Parents could talk – discuss about the age appropriate sexual changes like Good touch – Bad touch with their adolescent girls and boys without being uncomfortable.
About Project

Problem: What problem is this project trying to address?

We are trying to solve the problem of this unmet need of missing bridge between loved ones like Parents-kids , Teachers-Students and sexually active/inactive partners when it comes to discuss about sexual reproductive health related topics because of social stigma attached to it without making them uncomfortable. We are offering that bridge via Trust+ where they can come together and communicate to each other without any discomfort.

Solution: What is the proposed solution? Please be specific!

Trust+ is the user centrically smart, Healthcare oriented education mobile application that is aimed to bridge the gap between Parents- Kids in version 1.0(version 2.0 for Student –Teachers and version 3.0 for Sexually active-inactive partners) which brings both of them together and make them talk about age and gender appropriate sexual and reproductive health topics like Body changes, Good /Bad touch using human centric communication approach. Trust+ is designed in a way so that users fetch the updated and medically appropriate content and their own intuitive language and Vocabulary. The goal of Trust+ is to bring people together and discuss these sexual health related topics in a natural, normal, human and healthy way.


Trust+ was winner of Grand Challenge award by USAID in CAMTech jugadathon 2015.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

My collegue’s daughter Manvi is studying in grade 5 and one day she comes from school and asks her mother that her school is closed for next 3 days because something bad happened to her classmate Nisha. Nisha was not talking to anyone and her mother was crying in school. Manvi asks her mother “Mumma, Do you know what happened to her? Is she sick? What if the same happens to me?” This made my colleague tensed and stressed that how to tell her daughter about the sexual abuse incident and how to prepare her daughter to prevent from it. We introduced her to Trust+ app where she communicated to her daughter at the same time on the same phone educating about her body changes like Good touch / bad touch etc. without feeling uncomfortable.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Trust+ is an app and is still in development phase. The Framework like structure and functionality of this application is now ready but the content is still in development. We have been doing in person interviews and informal walkthrough of real scenarios to extract the practical example, appropriate vocabulary and sustainable solution. Our cofounder who is public health consultant is working on collaboration with national and international institutions like USAID and some Indian NGOs to hire interns to help us in developing the content. We are starting the launch from India itself. These collaborative offers have been very receptive and helpful to date working with Parents, Teachers and NGOs have helped to keep our solution very user sensitive, intuitive practical and sustainable keep future demands in mind.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

The structure content is human-centred and addresses this Social need of missing vocabulary about on sexual health in our society where this topic is social stigma. Trust+ will pitch for its need based acceptance in families via version 1.0 and then to schools and NGOs using version 2.0. The parallel adoption using CSR by corporate firms in cities like Bangalore,Pune,Chennai etc. version 3.0 will help mature audience like sexually active/inactive partners who are at reproductive age.The rapid adoption will allow global organizations USAID, WHO, UNICEF or Global Fund to use it in whole world.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Trust+ will be initially be free for the end users and will charge them on pay for advanced features for modern cities like Bangalore in India. In low resource settings, we aim to disrupt the market by having the app recommended by World Health bodies like the UN, WHO and even UNICEF. Our revenue will then come from advertisements of services private Hospitals and Support Centres for youths and corporate companies running CSR programs.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are few apps which are giving text based content like books on sexual health in which nobody is interested because of lack of time, lack of appropriate language and vocabulary and lack of sensitivity to these topics. Trust+ is example of disruptive innovation which is trying to break this social stigma attached to sexual health using the in hand technology. Trust+ is helping your kids to communicate to their parents rather what’s on their mind rather than updating it on social media.

Founding Story

I , Shivi Kapil , Design Researcher and Healthcare User Experience Designer, participated for CAMTech Jugadathon 2015 where USAID pitched the grand challenge for Family planning theme. I met my cofounder Anna Schurmann who is Senior Public Health Consultant at the event. I discussed with Anna as she comes with lots of experience in this domain. We clicked immediately and developed the outline of solution for the challenge. While we were compensating on our 2 sleepless nights at the event, we were announced as Winner of Grand challenge by USAID. We found trust in each other work and capabilities and which gave birth to Trust+ to solve this sensitive issue.


1. SHIVI KAPIL - FOUNDER , TRUST+ (Shivi is Senior User Experience Design Researcher with 4 years of experience in Healthcare area.She is founder of Trust+ and leading all the Design and User Experience related activities at Trust+. She is also working on creating a business model for Trust+ with Anna.) 2.ANNA SCHURMANN - COFOUNDER , TRUST+ (Anna is Senior Public Health Consultant with more than 10 years of experience in Healthcare area.She is co founder of Trust+ and leading all the Research and Collaboration with NGOs and International institutions related activities at Trust+) 3.DR. LAVANYA KIRAN- BOARD OF ADVISER , TRUST+ (Dr Lavanya is Senior Gynaecologist with enormous of experience in Healthcare area.She is heading the board of advisery at Trust+ and leading Medical data and advises related activities at Trust+. She is also helping on connecting with parents for interviews and User Research) 4.NIRAJ GUPTA- DEVELOPER , TRUST+ (Niraj is software developer and working on web and app development of Trust+ and assisting Shivi for all development related activities at Trust+)
CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)

Trust+ will offer Boehringer Ingelheim shares to this product as well as board member seats and the specific legal contract terms shall be discussed upon the successful funding for development and distribution has been acquired from Boehringer Ingelheim. We have developed the framework and now beginning to go into prototype and final product development .As this stage requires a lot of research and development, capital and human resources hence our partners must be willing to assist us and then use their vast networks to distribute and market the product.

NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).

Distribution Channels, Research and Development, Relationships/New Contacts, Marketing/Communications Support, Legal Support, Technology Expertise, Public Policy Knowledge, Access to Capital.

EXPLANATION OF NEEDS: Please explain your choices in more detail.

Our goal is to develop a globally relevant , contextually fit educational and socially innovative app that can be used as a gold standard for this generation and those to follow. We will begin this in India as we are facing so many issues in this context and then scale up subsequently until its adopted in various national educational curriculum for sexual and reproductive health education based on the results of the benefits seen and experienced by users of this tool. This scale up requires research tools, Human centered design experts and feasible and viable design.

OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?

Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into distribution, Insights into behavior change.

FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)

Packaging of health products and services to address needs currently unmet, Other.

Please share what your organisation and Boehringer Ingelheim will Co-Create together
Please specify what your Co-Creation will result in:

If you selected "other" above, please explain:
Please provide a 1-2 sentence summary of your Co-Creation idea
How does this project link to the core mission of your organisation?
Beyond social impact, how does this project link to Boehringer Ingelheim’s core business?
What are the specific inputs and actions that each side will contribute to this Co-Creation idea based on each of your unique competencies and experiences?
Please describe the potential revenue model for this Co-Creation idea.
What possible risks or challenges do you foresee?
Is there anything else you would like to share about your Co-Creation idea?
How much input do you hope to receive from Boehringer Ingelheim?

If you selected "other" above, please explain:
Besides Boehringer Ingelheim, what other types of partners might be valuable to carrying out your Co-Creation idea, and why?