CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
According to the report “Touching Lives through mobile health – Assessment of Global Market Opportunity” by the GMSA/PwC, the worldwide mobile health revenue is expected to reach about USD 23 billion across all stakeholders by 2017. Boehringer Ingelheim (BI) would benefit from data analytics regarding pattern of diseases, medication usage which guide the business predictions. It will be easier to engage patients in clinical trials and collect data for evidence-based medicine. Smart Health Record is a pathway to enter the booming industry of consumer driven wearables. It will empower people to manage their health and promote preventive care. BI logistics and research will have bearing on guiding the project thus exploring new markets.
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Marketing/Communications Support, Human Resources, Legal Support, Technology Expertise, Access to Capital.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
Human resources - we require more talented people to scale the project
Legal Support - To find ways to tackle data governance at per country requirements
Access to capital - We require capital to involve more developers and digital infrastructure sustainability
Marketing - We did not have any proper marketing campaign yet Doctor Assistant app is popular here in Mauritius through word of mouth spread.
Technology - being a small island with limited resources, technology expertise is a critical need.
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into pricing and financing of health products/services, Insights into behavior change.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Remote care solutions for health management, treatment, and diagnosis.