CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
A partnership with a healthcare provider is our target for this year as we feel this will provide a win-win situation with Sugru extending the implementation of well-being services for everyone; moving away from early intervention and towards actual prevention. With such a huge amount of physical health conditions being directly related to stress the gap between physical and psychological well-being services need to be bridged. Sugru has a long term solution to these health problems and that is invest in an international strategy to promote and support familial wellness from the point of conception, thus directly preventing post natal illnesses, childhood psychological conditions, and stress related difficulties across the lifespan.
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Distribution Channels, Research and Development, Specific Disease Expertise, Relationships/New Contacts, Marketing/Communications Support, Technology Expertise, Access to Capital.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
Distributing #100happydays4kids directly to parents through health care providers grown impact significantly
2. R&D for the ongoing effectiveness is vital to meet changing needs of populations and cultures
3. Evidence on the specific stress related illnesses can impact to existing foundations
4. Forming relationships with others in the field has been key to Sugru’s success to date
5. How to target parents who need the support the most is important marketing knowledge
6. Technology is the core of Sugru having international impact
7. Financial assistance kickstarts growth for Sugru
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into pricing and financing of health products/services, Insights into marketing, Insights into distribution, Insights into behavior change.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Increasing physical access to healthcare to people with restricted mobility or restricted access (senior people, people with disability, remote or difficult areas, etc.), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Models that engage other industry players (e.g., nutrition, athletic, mobility organizations)., Remote care solutions for health management, treatment, and diagnosis, Packaging of health products and services to address needs currently unmet.