Campaign in sexual and reproductive health from children for children.

Campaign in sexual and reproductive health from children for children.

Argentina
Organization type: 
nonprofit/ngo/citizen sector
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

That boys / girls and adolescents are aware and have information about the importance of health care, and are protagonists of the improved quality of life. The project is based on the realization of a campaign to promote sexual and reproductive health, focusing on HPV vaccination to prevent cervical cancer. The Campaign will be held with community health promoters trained by Sahdes, and with 11 years old students from 48 schools in Pilar, since starting in October, the Ministry of Health is launching the National HPV vaccination for girls throughout the country. We will conduct awareness activities in each school, and we will produce with children tmaterials to create a massive and "viral" campaign in the media using ICTs.

About Project

Solution: What is the proposed solution? Please be specific!

Influence the sexual education of young people through an approach tailored to their interests: ICTs. We propose that children become protagonists rather than passive recipients and create links between schools and health centers. The campaign "viralizing" in health is also innovative. Our goal is that girls / boys and adolescents access the necessary information on sexually transmitted diseases like HPV, the importance of preventing its spread, and develop their sexuality freely and consciously, even when they become mothers and fathers. That is they who lead the prevention message to their peers through different media. This truly generates they become identified with an issue that affects them. In Argentina there are 6,000 cases of cervical cancer and 2,000 deaths a year. The areas most affected are Salta, Jujuy and Formosa. In the last 40 years the rate of death from this cancer did not decrease, so the vaccine represents an improvement. Indicators of sexual and reproductive health are related to the accessibility and quality of health services, with the level of education and access to information, poverty rates and, in general, with the sociocultural conditions. Our experience working with art and the media to address health issues, an interdisciplinary group of professionals trained for this purpose, indicate that this is the best way to get the message to both children and adults.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The main activities are: - Information session in 5th and 6th grade in public schools of Pilar with community health promoters - Production of graffiti by kids to create the campaign song - Call to 6th grade students to invent choreography based on the song to record a video clip that will be centerpiece of the campaign. - Production of the song and video clip - Production of radio spots done by children - Production of the video clip - Creation of a campaign blog where girls and boys can go through filming with their cell phones or cameras, the choreography, messages, etc.. Related to the topic. - Contact with the media to publicize the campaign - Partnership with the Ministry of Health Pilar and other organizations working in similar topics
About You
Organization:
Salud, Hábitat y Desarrollo /Sahdes)
About You
First Name

Luciana

Last Name

Malamud

Twitter
Facebook Profile
About Your Organization
Organization Name

Salud, Hábitat y Desarrollo /Sahdes)

Organization Phone
Organization Address

Perón 1547- 2°D

Organization Country

, B

Country where this project is creating social impact

, B

How long has your organization been operating?

More than 5 years

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Innovation
What stage is your project in?

Operating for more than 5 years

Tell us about the community that you engage? eg. economic conditions, political structures, norms and values, demographic trends, history, and experience with engagement efforts.

I work in a rural community in Pilar (Buenos Aires) for almost 4 years, where the population is mostly of Bolivian origin or from the north of the country, dedicated to fruit and vegetable production in a subsistence economy. Their living conditions are very poor (with some level of water pollution, no natural gas network, large families that share few quarters without garbage collection system, among other things) where children and adulst work. In the same community a settlement was created, whose male population work moslty in the Parque Industrial Pilar, in the area. There is a high infant mortality rate compared to the rest of the municipality, and a high rate of teenage pregnancy (in many cases, due to rape). Access to health care is very limited, and there is very little assimilation with the local community, due in part to discrimination to Bolivians.
The familiarity of Sahdes team with the locals after all these years of work, make the projects grow and show results, both in vaccination campaigns in the training of outreach workers and workshops. We know the history of many families, but we also have close relationships with teachers and assistants in schools and kindergarten, with the health post and neighborhood organizations that are increasingly committed to improving living conditions of the increasing population.

Share the story of the founder and what inspired the founder to start this project

Sahdes's founder is a retired cardiologist who believes strongly in the leverage of health promotion and self care. This inspired the formation of health promoters in different neighborhoods of Pilar since 2003, and vaccination campaigns in schools, which are held together with workshops on healthy habits through art.

Social Impact
Please describe how your project has been successful and how that success is measured

Vaccination campaigns were successful, especially in Irízar where, to begin with, only 20% of children attending school were vaccinated, and 2 years in the campaign we had achieved 90% by disemination through teachers and health workers. Sheets were compiled with data from each child, family, and fifth to which they belong, and worked with school and health center. The sponsors training was also successful because it reached about 200 women working together for the health of their neighborhoods.

How many people have been impacted by your project?

1,001- 10,000

How many people could be impacted by your project in the next three years?

More than 10,000

Winning entries present a strong plan for how they will achieve growth. Identify your six-month milestone for growing your impact

That children know the HPV vaccine and how to prevent sexually transmitted diseases, participating in the campaign blog, that teachers engage in activities.

Task 1

Reaching 48 schools with lectures and early awareness activities

Task 2

Generate the basic inputs for the campaign will carry with the kids and create the blog

Task 3

Record song that will be the center of the campaign

Identify your 12-month impact milestone

That 70% of schools have participated in Pilar’s campaign.
The campaign broadcast in local and national media.
To increase control and vaccination against HPV in Pilar.

Task 1

Edit the productions of the 48 schools to create a unified product

Task 2

Use the blog and social networks to spread the campaign

Task 3

Build alliances with mass media to spread the campaign.

How will your project evolve over the next three years?

The intention is to replicate the experience in other municipalities and provinices (we already have work experience in Santiago del Estero for example), creating partnerships with local Ministries of Health. But we want the National Ministry of Health to become interested in the project and scale it.

Sustainability
What barriers might hinder the success of your project and how do you plan to overcome them?

That some schools will not want to participate, with 50% of the schools, we still can develop the same project.
Parents oppose to their children participating in a campaign of public exposure refers to issues of sexuality, we will work with children who are allowed.

Tell us about your partnerships

Secretaría de Salud de Pilar.
University of Quilmes
University of Luján
University of Buenos Aires
Centro de Estudios en Medicina Familiar (CEMF)

Explain your selections

The project is supported from various sources: volunteers provide labor at various stages, companies make contributions with money and donations, and foundations fund the project.

How do you plan to strengthen your project in the next three years?

On the one hand, the health promoters edit a newspaper (which I coordinate) entitled "Promoting Health" of free distribution, but the intention is to get publicity in order to make an economic contribution to the project towards sustainability.
On the other, through the blog and social networks hope to do an annual campaign contributions from individual donors interested in the subject.
At the same time, Sahdes is drafting a health-based social enterprise, allowing to financially assist the different social programs of the foundation.
And while we are exploring alternative funding in International Cooperation for the long term, we expect other companies, organizations and donor community to come closer.

Challenges
Which barriers to health and well-being does your innovation address?
Please select up to three in order of relevancy to your project.

PRIMARY

Limited access to preventative tools or resources

SECONDARY

Lack of affordable care

TERTIARY

Restrictive cultural norms

Please describe how your innovation specifically tackles the barriers listed above.

The project seeks to bring people different information resources for the prevention of diseases, some of which were not yet explored to their full potential yet. The intention is also to help bringing the population to the health centers, and try to break two barriers: the rejection of the public health system, and the taboo on sex education.
HPV is a sexually transmitted disease, so the vaccine can generate increased resistance among adults, and thus derail the campaign from the Ministry. With this project Sadhes aims to work with children and adolescents to inform seniors about the risks of not taking care, both with the vaccine and when having sex.

How are you growing the impact of your organization or initiative?
Please select up to three potential pathways in order of relevancy to you.

PRIMARY

SECONDARY

Enhanced existing impact through addition of complementary services

TERTIARY

Leveraged technology

Please describe which of your growth activities are current or planned for the immediate future.

Sahdes is expanding its work area, from a district of Pilar to the entire municipality, plus the province of Santiago del Estero. Also it is considering a project of social enterprise and the current project proposes to use the technology in pursuit of the outreach activities and health campaigns.

Do you collaborate with any of the following: (Check all that apply)

Government, NGOs/Nonprofits, Academia/universities.

If yes, how have these collaborations helped your innovation to succeed?

100 palabras o menos.