Snapshot of drinkin' Milan: a survey to operate selectively

Snapshot of drinkin' Milan: a survey to operate selectively

Organization type: 
nonprofit/ngo/citizen sector
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The city of Milan - Welfare, Social and health policies' Department and Italian Society of alcohol-related disorders present an action-research to operate selectively on citizens' protection from alcohol-related diseases. Prevention develops through awareness of alcohol damages on people health, so that they can learn to drink responsibly.
The main idea is that it's necessary to understand what people exactly think about alcohol to elaborate effective preventive and educational strategies.

About Project

Solution: What is the proposed solution? Please be specific!

The innovation is referred to the exhaustive comprehension of alcohol consume in order to prevent, inform and sensitize milanese citizens about alcohol-related diseases. Now, we don't know the real people's representations about alcohol and its consume increases year by year, especially in young people (binge drinking is an example). This research can improve preventive strategies.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The project deals with two different phases. The first one tries to understand people's rapresentations about alcohol and the relation with it. This snapshot needs to be exhaustive to understand how every age people drink in Milan. The second phase develops this understanding to elaborate effective preventive strategies.
About You
SIA - Società Italiana di Alcologia (Lombardia)
About You
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About Your Organization
Organization Name

SIA - Società Italiana di Alcologia (Lombardia)

Organization Phone
Organization Address
Organization Country

, MI

Country where this project is creating social impact

, MI

How long has your organization been operating?

More than 5 years

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What stage is your project in?

Idea phase

Tell us about the community that you engage? eg. economic conditions, political structures, norms and values, demographic trends, history, and experience with engagement efforts.

Alcohol disorders and alcohol abuse are related to any economic conditions (poor and rich people), any cultural conditions (low profile and high profile in education), any age (young and old people) and both gender too. The great spread of the issues make necessary to understand how milanese citizens drink, and what they think and feel about alcohol.
There are many health organizations in Milan trying to take care and cure of alcohol disorders but prevention is very difficult because of unhealthy behaviour.

Share the story of the founder and what inspired the founder to start this project

This project born in order to prevent alcohol disorders, after years and years of experience in the field.
People need to be informed about the alcohol's risks and damages on health; young people drink a lot: in the future, we risk a lot of people with alcohol diseases.
The founder Dott. Rossin Raffaella is psychologist and psychotherapist, twenty years of experience in alcohol-related disorders. She's a SIA's councillor, and she manages the health task force for alcohol-related diseases.

Social Impact
Please describe how your project has been successful and how that success is measured

The project is in its Pilot stage.
The idea is to understand how people drink and to detach people at risk in order to elaborate effective campaigns of information.
The success will be measured with statistical and health survey to understand the situations about alcohol related disorders and alcohol consumptions.
The general plan is to do a follow up after several years to understand changes.

How many people have been impacted by your project?

More than 10,000

How many people could be impacted by your project in the next three years?

More than 10,000

Winning entries present a strong plan for how they will achieve growth. Identify your six-month milestone for growing your impact

public opinion survey: it explore citizens' knowledge and representations about the risks associated with the consumption of alcohol (with particular reference to alcohol related diseases).

Task 1

Describe and monitor the current situation concerning the relationship of the
milanese people with alcohol

Task 2

understand the habits of consumption of alcohol and collect some of the socio-demo-cultural indicators to identify any particular categories of people in social risk

Task 3

collect ideas and insight for better direction to awareness-raising initiatives

Identify your 12-month impact milestone

Activate communication initiatives to improve and sensitize people on alcohol-related issues. The detection identifies the targets so, the better direction to effective initiatives

Task 1

Understand the perception of alcohol risk and any resistance that lead to an underestimation of the "own" risk level

Task 2

Explore the conditions that can encourage the practice of "conduct safe and responsible attitudes concerning the consumption of alcohol

Task 3

Collect ideas and insight to guide the design of the content and modes of a communication of effective awareness

How will your project evolve over the next three years?

Carry out a "follow up" (8 years) of the state of knowledge, perceptions and experiences of milanese people concerning the consumption of alcohol.

What barriers might hinder the success of your project and how do you plan to overcome them?

Disinformation about alcohol improves unhealthy behaviours, especially in young people. There are too many stereotypes about alcohol and its related disorders but there are also about a correct and healthy consumption. It's important to understand how people drink to educate them and prevent pathologies.

Tell us about your partnerships

SIA is founded in Padova in 1979, thanks to a team of psychiatrists, doctors, psychologists, lawyers who thought that different specialistic points of view permit to deal with the complicated relation between Man and alcohol.
SIA improves researches about alcohol, tries to inform people,sustains the growth of an healthy culture.
SIA collaborates with local authorities and scientific organizations, private and public.
City of Milan's Administration provides tools and cooperates with local, regional and national authorities.

Explain your selections

Government: The city of Milan provide assistance in terms of experience, competence, communication and every personal or technical tool we'll need.
Nonprofits organization: SIA help us elaborating the messages and future campaigns, providing the team work.
Individuals keep in touch and mediate between different organizations and they are the heart of the project

How do you plan to strengthen your project in the next three years?

The project will be strengthened by the realistic knowledge about the consume of alcohol in the city, so that the campaigns will be more effective identifying categories of riskin' people and studying communications' ways more appropriate

Which barriers to health and well-being does your innovation address?
Please select up to three in order of relevancy to your project.


Health behavior change


Limited diagnosis/detection of diseases


Lack of access to targeted health information and education

Please describe how your innovation specifically tackles the barriers listed above.

Modifying the systems of knowledge that promote an unhealthy approach to alcohol.
Elaborating effective strategies to prevent alcohol disorders and to sensitize people.
Helping to limit the damage of alcohol's consume and abuse.

How are you growing the impact of your organization or initiative?
Please select up to three potential pathways in order of relevancy to you.


Influenced other organizations and institutions through the spread of best practices


Enhanced existing impact through addition of complementary services


Repurposed your model for other sectors/development needs

Please describe which of your growth activities are current or planned for the immediate future.

All planned

Do you collaborate with any of the following: (Check all that apply)

Government, NGOs/Nonprofits.

If yes, how have these collaborations helped your innovation to succeed?

Government: The city of Milan provide assistance in terms of experience, competence, communication and every personal or technical tool we'll need.
Nonprofits organization: SIA help us elaborating the messages and future campaigns, providing the team work