3D Ecobus

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3D Ecobus: 3D Mobile Educational Center

Sofia, Bulgaria70 Bulgarian municipalities, Bulgaria
Year Founded:
Organization type: 
Project Stage:
$250,000 - $500,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

3D Ecobus is an innovative mobile education center – a bus with state of the art 3D video and audio equipment and Audience Response System, that provides highly effective recycling and sustainable development training to school kids, company employees and public servants.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if Bulgaria could recover for the benefit of the environment and the economy 94% of its waste instead of throwing it away at landfills.
About Project

Problem: What problem is this project trying to address?

According to Eurostat in 2011 Bulgaria recovers only 6% of its waste. The rest goes to the landfills. In Germany, for example, only 1% is thrown away and 99% recovered. According to surevey findings, the main reasons for the Bulgarian households not to collect their waste separately are lack of information, distrust in the process of transportation and separation as well as simple indifference.

Solution: What is the proposed solution? Please be specific!

Create cognitive, attitudinal and behavioral change: - Increase the understanding of the separate waste collection process and the benefits for society and the environment. - Increase public trust by creating positive attitude and emotional bond with the entire concept. - Create stable habits for separate waste collection among specific target groups. Primary school kids are our main target because they are: -grown enough to comprehend the concept and still lack firm habits so no correction of negative attitudes is needed; -easy to reach through the centralized structures of the education system; -capable of strong influence over their parents’ behavior. We also focused on state and municipal representatives and company employees
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

To effectively promote change we created the universal mobile educational center 3D Ecobus – a bus with50 seats, entirely branded and equipped with state of the art 3D video and audio systems, as well as Audience Response System (ARS). A special educational package was developed by experts in the field – short lectures, 3D film for kids, 2D film for general public and a number of ARS-based quizzes for evaluation of the entire process. The bus goes around the country to schools and offices and does its training. A website to continue the process on-line was created.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Since March 2011 more than 80 000 kids in 500 schools in 70 municipalities have been trained. The website registrations are 8 000. 4 000 employees of companies like Coca-Cola, Heineken, Carlsberg and governmental and municipal agencies went through the training program. The quizzes done at the end of each training showed a 90% comprehension rate on average. According to a 2010 GfK survey, only 27% of the people in municipalities, serviced by Ecopack, collect separately their waste. In a December 2013 survey this percentage is 57. In 2013 there is a 3% increase from 2012 of the volume of the recycled by Ecopack materials. Through the trainees and the extensive media coverage, the messages of the project reached hundreds of thousands of Bulgarian households and accomplished a change in the attitude and the behavior, the results of which will be shown in decades to come.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

There is a new program–3Dme (Mobile Education), build upon the experience gathered and incorporating the philosophy and major principals of 3DEcoubus: 1.Technological, workplace and social innovation 2.Collaborative model for effective change 3.Addressing social exclusion issues 4.High efficiency and measurability Educational packages in such problematic fields like healthy nutrition, finance and earthquake safety rules are developed. Our immediate plans include Bulgaria and the Balkan region. The concept can be effectively applied anywhere in any field and that is the beauty of it.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

This is a recourse-extensive project. The creation of 3D educational content and delivering it anywhere you can go on wheels has its price. However, we have pushed the price down to EUR 2,5 per person per 40 minutes which is quite acceptable. The financial support will come from: -EU funding schemes, Horizon 2020, for example; -International organizations; -Private companies. Involving volunteers and pro bono contributions is expected too.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

The separate waste collection, environmental protection and sustainability public awareness is being addressed in many ways by any kind of organizations. However, our approach is unique on a global scale. There are vehicles used for education, 3D visualization and ARS-based products too. The proper mix of them, combined with securing the widest possible support in the private and public sector has proven to be an effective instrument of change, that could not be found anywhere.

Founding Story

When my kids saw a 3D movie for a first time I was really struck how impressed they were. When we faced the problem of creating substantial sustainable change in social perceptions and behavior, the solution came really easy – address kids, impress them as much as you can and go to them, rather than wait for them to come to you. The rest is a great team and an open-minded and supportive partner.


Three teams involved: 1. Content creation - Education experts (outsourced) - Creative Director, Art Director, Designers - Film shooting crew (outsourced) 2. Delievery - Trainers - Logistical support - Technical support - Driver and vehicle support (outsourced) 3. Management and R&D This structure covers the entire operstion. As the program grows, teams will grow in quantity. Local teams will be employed with international growth.