Aid Capacity Enhancement (ACE)

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Aid Capacity Enhancement (ACE)

Benadir, SomaliaSomalia
Year Founded:
Organization type: 
Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

ACE aims to create aid market place by connecting aid givers, receivers and end customers on a common platform, rating aid agencies based on impact and consumer feedback, and empowering end consumer by giving them opportunity to vote for local aid agencies.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

Imagine if aid receiver can choose which aid agency to work with by simply voting just like consumer with capital can leave one provider and vot
About Project

Problem: What problem is this project trying to address?

There is a gap between aid Givers, Delivery Agency and end consumer. The power is now with the Givers and Delivery but the intended consumer gets no say.

Solution: What is the proposed solution? Please be specific!

Put aid Receivers in the driver seat. Aid Deliver agency will be rated based on end aid customer feedback among other rating criteria. The other criteria will be: 1) Deliver Agency org. Chart and diversity; 2) hiring practices; 3) impact evaluation; 4) administration cost; and 5) innovative ways they deliver their aid. End consumer rating will account for 40% of the rating. Aid Giving agencies will then base their giving decisions on data provided. This will be similar to stock exchange ratings. Higher the rating more aid Delivery Agency can secure.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Imagine delivery agency receiving funds to work with at risk youth. Currently the youth have no say in kind of service they receive and have no power to seek alternative. With ACE youth will have a power to evaluate the delivery agency through feedback on step of the aid program, the youth can give alternative to how it could have been done differently and the youth can tell what went well. The aid Giving organization will have these information to base future aid decision to this agency. The delivery agencies will be on notice and begin to treat end consumers better. Because now end consumer's input will affect their next aid application. The information will be published on aid market place site open to all three.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

After creating the idea in June 2012, we attempted to sell it to Somali government. The government created office but it remains ineffective. We attempted to communicate with international Non-Governmental organization but did not get any feedback. Therefore, we decided to take a new approach. We created Horseed Consulting Group (HCG) is a private company focusing on research, consultancy, and training. It aims to developing and delivering Somali solutions in a uniquely Somali way. We are Somali owned and operated. We have Somali professionals who are based in Somalia, East Africa, Europe, and North America. Horseed Consulting Group (HCG) bridges the capacity gap by bringing local prospective with international expertise to create a new approach to aid. As a third party, we will be able to provide fact based ratings.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Unlike the original public driven idea, Horseed Consulting Group is private company and will be sustainable as this project is among several. We will partner with Aid Giving agencies through out Somalia and East Africa and through partners elsewhere expand to new markets.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

While the project started in Somalia, Aid Capacity Enhancement (ACE) is applicable to across the globe. We plan to partner with other organization after piloting the project in Somalia to create similar aid marketplaces. We will charge our services to Aid Givers, so it will be free to the end consumer. Aid Givers, Delivery Agency, and Consumers will have access to the website to see live projects, amount of funding, future available funding, as well as local needs. Our service will pay itself out in improving quality and effectiveness of aid on the ground.

Founding Story

After working as a Claims Manager and Innovation Manager before that with a private insurance company in USA and Middle East, I returned to Somalia. I had opportunity to consult United Nations Development Fund (UNDP) on how to make aid more effective. After the meeting, I started to talk to more local aid agencies and intended receiver. I discovered a gap among aid Givers, Deliver Agencies, and Consumers. The latter does not have any say, yet aid is for the. Using my business experience I thought an aid market place with proper rating and transparency is needed. I tested the idea with receivers and local aid agencies. Both welcomed. I proposed to government. It was not accepted. I decided to go private to give receiver power.


Creating a feedback loop for aid is a must to make it work for the intended consumer. The current aid framework needs thinking shift. There is opportunity to make aid work by creating aid market place that brings Aid Givers, Delivery Agency and Consumer. Aid Capacity Enhancement (ACE) fills this gap in unique way by introducing idea that works well in the private sector - rating aid Delivery Agency by gathering end consumer feedback. This info will be make available to Aid Giver. Now the feedback look is complete.