Caribbecology/IT for Modern Agriculture

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Caribbecology/IT for Modern Agriculture : Galerie Marchande Virtuelle (Caribbean Agri MarketPlace)

Petion Ville, HaitiFort Liberte, Haiti
Year Founded:
Organization type: 
Project Stage:
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

This is a system of intermediation between supply and demand for the sale of Haitian agricultural products over Internet. This plateform provides the main service of publishing a description of an offer ( provider) or application ( potential buyer ), allow commercial transactions and handle delivery

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if an agricultural virtual market place could eliminate crop wastage and help in creating new generation of agricultural entrepreneurs.
About Project

Problem: What problem is this project trying to address?

Identified problems are comprised in: • Inefficiency of the traditional trading system of agricultural products (crop rotting in the fields, agricultural waste, etc.); • Lack use of modern techniques or technology services (website, cell phone, .. ) to establish a virtual market of Haitian agricultural that support electronic transactions between producers and buyers/consumers; • Poor visibility into the variety of Haitian agriculture.

Solution: What is the proposed solution? Please be specific!

The solution is composed of the following: 1- A platform to facilitate a virtual market by message exchange between mobile and PC with dealers (producers/buyers) via a " matchmaking " 2- A network of physical operators (two at pilot phase one in the Northern, one in the Southern) to conduct transactions (exchange of goods and payments) 3- An interface that allows buyers and sellers to post their needs 4- Banking Services arrangement to collect and pay the fees due to operators 5-Cartographic representation of crop availability all over the year 6- Creation of Operations Manuals to support transactions at physical operators 7-Customized training to operators 8- Building of Monitoring and Evaluation system 9- Website maintenance
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Consider the example of a farmer who grows bananas , the approach is to sign in on the site GMV to record information about the farmer and the farm. The farmer is primarily a member of a Caribbecology partner local association that ensures that the information provided by the farmer is accurate and reliable. The partner organization appoints a " GMV sales agent” to assist farmers. Once posted on the website of GMV , information will be available for potential buyers for booking and for starting price negotiation. Caribbecology establish contact with potential buyers to prevent malicious actions on the site. Once an order is placed, the farmer and the sales agent receive alerts ( email, sms or mms ) for appropriate handling and processing.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Currently , it is common that agricultural products are wasted for 50 % of the crop mainly in remote areas of Haiti. The lack of a publishing meaningful information regarding of availability of crops, difficult access to the cities often lead to decay on site and a loss of income for producers. With the (Galerie Marchande Virtuelle) GMV system, farmers and large agricultural producers will be able to publish in advance details about upcoming harvest. Payment is made by transfer using mobile banking services. This system will impact in an incredibly innovative manner to farmers life by using existing tools and technological services to offer, sell and gain revenues over virtual marketplace dedicated to harvest products trading. This solution must lead to the situation of zero-loss of crops in the coming years in Haiti and the emergence of a new generation of agricultural entrepreneurs.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Caribbecology is developing partnership with grassroots organization hence “sellers” affiliated to GMV are members of our partner organizations. We will be starting the pilot with an organization in the North Eastern department of Haiti. During the first year, we will put emphasis on strenghtening structural capacity by establishing the first Departmental Service Center (DSC) in Fort Liberté to deliver training, customer service and added value services. Year 2 and 3 are the period to mature the business model. Starting year 4, GMV will be starting with a network of DSC across the country

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Caribbecology is seeking financing resources for the pilot implementation of the following GMV products and services: 1) the virtual marketplace that include the web services, the e-payment and the alert system; 2) the GSC of Fort Liberté; 3) the administration fees. GMV deducted a fee of the transaction at the time of payment to finance the providing of this service to build the network at nationwide level and to sustain recurring operations.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

The GMV system is comprised of two main components: The virtual marketplace and the Departmental Service Center DSC bringing physical proximity of services to farmers. In Haiti, it exists no provider that already addresses the problem to which Caribbecology answers by constructing the online repository of harvest products making them available for purchasing. Either, there is no organisation pursuing the objective of placing technology in the center place of commerce in rural zone, playing the role to transform our traditional farmers into succesfull entrepreneurs through training or tutoring

Founding Story

Haiti is a country rich of its agriculture resources. Over the past two years, we are witnessing a deployment of large agricultural productions established on hundreds of acres in the Nord Eastern, many food industries in particular national brewery use of cereals grown in Haiti in manufacturing . Local products are prioritized to supply school feeding programs. The recent development of new road infrastructure contributed in improving rural trading, but not enough to stop the rot problem of locally harvested products. Having understood the importance of information network in the agricultural sector, Caribbecology implements a solution based on the publication of information, playing an intermediary role between producers and buyers.


Here is the current composition of our team :1) Ruth EDOUARD, project Manager 2) Boyer DIMANCHE, System and e-Services Architect 3) Guylin MARCELLUS, Marketing and Communication Services 4) Herns DIOMETTE, DSC developer/Training and Tutoring Specialist 5) Alteus LOUIS, DSC Sales Agent As the project grows and the network being put in place, the role of Network Coordinator will be added. At the beginning, all team members will work part time.