Cooperation for a more livable world

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Cooperation for a more livable world : The communications support of the Real Pearl Foundation’s work of social equal o

Berettyóújfalu, HungaryHungary
Year Founded:
2011
Project Stage:
Established
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The gap among the social layers in the Hungarian society keeps getting wider! Determined civil organizations like Real Pearl Foundation try to stop the process. The trustworthy communication of the problem without making increasing the social sensitivity of people can’t be solved. For that we need a particular knowledge and a system of connections like a communication company such as Mediacom, where they can identify with the goals of the foundation.

About Project

Problem: What problem is this project trying to address?

There can’t be layers that fell behind, people need to be supportive, actively participate in the processes. Now negative stereotypes make the situation harder but communication can take new and positive turn. New technologies can be used as tools to make changes. Organizations on the field don’t have the skills for this. The attention of a company which works in that area can add a lot to stop prejudice, to amplify and support the civil work.

Solution: What is the proposed solution? Please be specific!

We have to find those channels where we can influent bigger crowds, like internet, social media and television. A realistic problem map, the suggestion for the solution and the communication of the results can both change the perspective and give a chance to improve social sensibility, to charitable work on solving a problem, which cannot be solved without exterior help. Two skills unite in our work: a field change maker and a communication campaign planner and arranger. The previous opens a road to solve the difficulties, the latter to communicate with the society. The successful cooperation can indicate an improving general feeling, a civil union or companies to play social roles. Our work together may set an example to the others.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The communication of our handicraft project with the women living in extreme poverty can succesfully change the stereotipes about the gypsy’s working attitude, on the other hand it can bring buyers to us which assure the living for the families. If there is no communication about this work, the people won’t know about it and the stereotipes, the struggle in isolation will stay. The company can make its own empleyees more sensible and can affect the public feeling by its role in the society.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

As a result of our collaboration we got the attention of multiple companies and individuals. Many people supported the social and educational activity of the foundation and the number of people who gave us 1% of their taxes has increased significantly. Moving forward in this direction the employees of Mediacom have a lot more ideas how to get more attention to people living in extreme poverty and to the problem by helping a civil initiate, the Real Pearl Foundation change maker work. The union of skills is happening and the result is moving forward the solving of the problem and forming the appropriate emotional support.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

We’re looking for those segments of the Real Pearl’s work which affect the social sensibility the most e.g. the situation, talent of the children or the value-creating work of the adults. Mediacom is looking for an appropriate activity form for this. For the first time they organized an auction, the next year they had a 1% campaign. Both of them successfully directed the attention to the organization and the problem and made people more sensible about it.