Plate my Meal

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Plate my Meal: Eating Right, Right from the Start!

Tnuvot, IsraelTehran, Iran
Year Founded:
Organization type: 
for profit
Project Stage:
$250,000 - $500,000
Scaling strategies launched within the past 6 months:
Organizational Growth
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Plate my Meal™ - A 3-step fun & simple solution to assist parents encourage their children to eat healthy:

1. WHEN to eat
2. WHAT to eat
3. HOW MUCH to eat

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if we all learn how to eat right, right from the start?
About Project

Problem: What problem is this project trying to address?

Obesity is a world wide epidemic. All parents want their children to eat healthy. Over 90% of them testify they find it challenging...

Solution: What is the proposed solution? Please be specific!

Plate my Meal™ "Balanced Meal Toddler 5-Plate Set" offers the first fun & simple daily tool to assist parents encourage their children to eat right, help them plan out healthy meals and snacks on a daily basis and build life time lasting healthy eating habits. Consisting of 5 plates, one for each meal or snack of the day, with easy to understand graphic recommendation of relevant food groups, suggested foods for each group and compartment sizes for portion control. How to implement our Healthy Eating 3 steps concept with our products: 1. WHEN - Pick the right plate for the next meal 2. WHAT - Choose one or more foods from the graphic suggestions for each food group 2. HOW MUCH - Portion control by compartments size


Endorsed by the Israeli and Iranian Ministries of Health
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Out main habits are acquired in the first 1,000 days of our lives. If parents will healthy feed and educate their kids to eat healthy they may prevent them from becoming obese adults.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Obese adults suffer from illness and shorter life time expectancy. To date we parents reporting kids improving their eating habits, expanding their variety of foods and better control of portion sizes. Future impact is expected in lower obesity rates among our users.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Obesity is a world wide epidemic. Our products are easily translated to every language and community and we plan reaching kids and families through traditional retail distribution.
Funding: How is your project financially supported?: 
grants or contracts - 10%
earned income (product or services sales, licensing, franchising, consulting, financing, etc.) - 10%
other - 80%

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

We have a clear pricing strategy, selling our products at a competitive price and financing our activity.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Other products in our field offer nutrition information but not an applicable one: Customers are not able to answer three basic questions regarding their healthy diet: WHEN to eat? WHAT to eat? HOW MUCH to eat? Our products do.

Founding Story

I used to be a semi-professional athlete. When I stopped training hard I started gaining weight and started thinking how I can change my eating habits as well as children habits.


Dror Tamir, Founder & CEO - A serial food and healthy eating entrepreneur Liat Zivan, DMD, Distribution Channels Manager - Over 15 year of experience in children health Robert M Frohlinger, Advisor & Interim VP of Sales Harold Goldmeier, Ed.D., Advisor & Interim VP Operations


Very good idea ! :)