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Statisfy: A new & free tool for getting valuable feedback for your social project

Boston, United States
Year Founded:
Organization type: 
for profit
Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

A new social media platform that encourages a new way to communicate with your target audience - using your creative questions and crowd-sourced responses to generate attention and valuable marketing data for you and your initiative.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if the world figured out there was a better way to communicate?
About Project

Problem: What problem is this project trying to address?

1) How do we get more honest & accurate information about what people think and believe? 2) How do we create a better user experience while engaging with this information? 3) How do we create a better revenue model to sustain this new information resource? 4) How do we better profile people to give them what they want and service business while protecting our members?

Solution: What is the proposed solution? Please be specific!

Statisfy employes anonymity to encourage data accuracy and honesty and build trust with its membership. It gives the user 100% control with which to create a customizable experience. It has no advertising or sales to bother its membership, but instead makes money by selling advanced targeting and reporting services to business. It's introducing to the world a better way to profile people using their values, beliefs, interests, opinions and preferences vs. traditional demographics.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Any student can create an attractive image-based question with a specific set of responses in about a minute. They can easily target the entire universe of Statisfy members and instantly start receiving valuable response data. Do people like the question or are they skipping it? Teaching important design skills. Where do most people fall on the continuum of possible responses between the two polar opposite extremes? Teaching valuable lessons that every issue has a broad range of supporters. The student can pull to-date results at any time and can create a report for a school assignment.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

The system is fully launched as a web and iOS platform with Android coming soon. As of mid Mar 2015 the system has +6500 questions submitted, +1.5 million question views and +600K responses submitted. Dozens of big businesses are presently test driving the enterprise platform that allows them to slice and dice the results as they want to see them broken down.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

The target market to date has been college-age students. But at this time I'm personally attempting to take the platform to a different audience - the social entrepreneur/initiative. I believe this new target audience might better embrace the power potential of this tool and help us generate the critical mass of users and customers needed for long-term sustainability.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The Statisfy revenue model is self-sustaining given a critical mass of active members and enterprise customers.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are many players in the polling and surveying space, but Statisfy is the first to deliver a viable revenue model that creates a better balance between revenue generation and a great member experience.

Founding Story

Joe Shumaker had the original idea back in 2007. It took many years to find development partners who fully grasped the vision. In 2013 he finally found the right business partner. A small development team brought built several mockups and prototypes morphing the project all along its journey. In the summer of 2014 the project caught the attention of a VC group. A merger happened and Crashmob took control of the project. Joe is now a consultant and shareholder.


There is now a full management and development team further developing both the platform and business.