Vivons en Forme

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Vivons en Forme : VIF

240 Towns engaged, France240 Towns engaged, France
Year Founded:
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$500,000 - $1 million
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The aim of the Programme Vivons en Forme (VIF) is to prevent childhood obesity in the 240 engaged towns. VIF is based on a multistakeholder scheme, an implementing partner (NGO FLVS), local public authorities (240 Mayors), university, National authorities and for profit and not for profil partners.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if we prevent childhood obesity starting from what people like and eat ?
About Project

Problem: What problem is this project trying to address?

VIF supports the 240 membre towns to implement sustainable and local actions to prevent childhood obesity and promote health. VIF mainly focus on diet and physical activity issues and encourages member towns to develop specific approaches in low income communities where overweight and obesity rates are a very serious public health concern. VIF provides capacity building programmes for local stakeholders and communication tools to support actions

Solution: What is the proposed solution? Please be specific!

One of the major failure of childhood obesity prevention strategies is to develop messages based on best scientific evidences but ignoring the drivers of the behaviors changes related to diet and physical activity of the targets. VIF engages with experts and local authorities and stakeholders, national authorities and private partners to identify scientific issues and concrete solutions and actions adapted to constrains, barriers and to the needs of families. In each town, the mayor identifies a technical project manager that establish a local steering committee gathering municipal services, NGO, for profit organisations to implement sustainable actions related to diet and physical activity. Co creation is at the heart of VIF.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Very concrete impact: In 2010, after 6 years of implementation, prevalence of childhood overweight and obesity decreases in the 9 pilot town. In low income neighborhoods the prevalence stopped increasing some studies showed that in France childhood overweigh and obesity was still increasing in non VIF towns. In 2012 Ernst and Young Company assessed the coordination programme VIF. The questions was Do VIF answer to stakeholders needs and expectations? Main outcomes: VIF answer to needs of local authorities to prevent sustainable childhood obesity with adapted capacity building programmes and tools.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

3 main impacts: - Empower member towns in enhancing public health actions related to diet and physical activity. - Decrease of the prevalence of childhood overweight and obesity in children through BMI collection in the member towns using International Obesity Task Force standard. - Behaviour changes related to diet and physical activity in low income communities. New tools under scientific validation process lead by University. Lille 2. Publication later this year. - Strengthen multiskateholder initiative to public health issues. VIF is a collaborative model to create lasting impact in communities. Without resources of each partner VIF would not be able to deliver. Social marketing approach led by Ms Sandrine Raffin ( Link Up) and experts is crucial to understand barriers, levers to change behavior and motivation of targets that could encourage and support behavior changes.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

- Develop multistakeholder engagement at national and local level to address public health issues looking for convergence of interest. - Enhance local policies supporting local policy makers and stakeholders to address sustainably public health issues - Influence public health policies related to diet and physical activity fostering social marketing approaches understanding barriers to behavior changes, defining levers, finding news ways of engagement

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Ensure long term engagement of partners from 3 to 5 years. Partners are from public and private ( profit and not for profit) sector. Additionnaly VIF responds to calls for proposals from the public and or the private sector.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

VIF is the only multistakeholder, co created, programme led by an NGO ( FLVS) engaging local authorities, national authorities, for profit and not for profit including research entity ( social marketing agency by Ms. Sandrine Raffin and University Lille 2) in addressing a major public health concern: childhood overweight and obesity. VIF is consistent with recommendations of the french nutrition and health programme (PNNS) implemented by the French Ministry of Health.

Founding Story

The programme VIF was conceptually developed on outcomes of the FLVS study that was run in the region of Nord pas de Calais from 1992 to 2004. The results were published in Public Health Nutrition peer reviewed Journal: The key outcome is that to prevent successfully childhood overweight and obesity concrete local actions targeting families are needed gathering a broad range of stakeholders to support sustainably the changes. The concept was upscale to national level engaging with profit and not for profit partners ( food industries, insurance ) national authorities and local authorities.


Association FLVS President of the board Prof Monique Romon, President, Nutritionist, University Lille 2 Executive team Christophe ROY, Director, CSR and PPP specialist, Agnès Lommez, Coordinator, childhood overweight and obesity specialist Gaelle Boulic, MoS, Evaluation specialist, University Lille 2 Carole Debailleul, Dietician, Project manager Sandrine Raffin, Senior Social marketing consult 33 Local Coordinators