Bayonnais Peanut Butter Project

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Bayonnais Peanut Butter Project

Haiti
Organization type: 
nonprofit/ngo/citizen sector
Budget: 
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Inspired by Project Peanut Butter’s work in Africa, the Bayonnais Peanut Butter Project (BPBP) seeks to address hunger and malnutrition in Bayonnais by increasing consumption of locally-produced, quality peanut butter. Bayonnais is an agricultural community located in Haiti's Artibonite Valley.

About Project

Problem: What problem is this project trying to address?

“Clorox” and “battery acid” are descriptors of severe hunger in Bayonnais. It is common not to eat one day of the week, and some people who live in the mountains may go an entire week without eating a proper meal.  Most children have distended abdomens due to protein deficiency and malnutrition, and some students cry in school because they are hungry. While almost everyone enjoys peanut butter, most locals do not understand the importance of dietary protein.
About You
Organization:
Organization of the Christian Force of Bayonnais
Visit website
Section 1: About You
First Name

Peter

Last Name

Daniel

Organization
Country
Section 2: About Your Organization
Organization Name

Organization of the Christian Force of Bayonnais

Organization Phone
Organization Address

Bayonnais, Haiti

Organization Country
Your idea
Country your work focuses on
Innovation
What makes your idea unique?

Organizations such as Project Peanut Butter, Meds and Food for Kids, and Nepal Nutrition have done extraordinary work using RUTF, or fortified peanut butter, to treat severely malnourished children. However, these organizations remain dependent upon foreign support.

The Bayonnais Peanut Butter Project proposes a simple, sustainable model that does not depend on subsidies. Moreover, it does not specifically target children and uses plain peanut butter instead of RUTF, which is often used more as a pharmaceutical than a food product. Rather than create another independent organization such as the ones listed above, this model could bud off of any respectable organization in Haiti as it has from OFCB.

Do you have a patent for this idea?

Impact
What impact have you had?

A well-respected project manager and a motorized grinder were needed to start the project. A couple organizations and private donors provided the necessary funding, and from January to July of 2009, approximately 375 containers of peanut butter were sold. Buyers included a diverse group of young and old people, but most clients were students who observed noted increases in their attention spans at school. Two women were employed to make the peanut butter.

Actions

The initial phase of the project included subsidies. Following the 375 containers, sales began to dry up with the subsidies and rising seasonal peanut prices. In July/August, peanut market research and cost analysis were performed in order to determine an effective price point for a sustainable model.

BPBP has acquired a Full Belly Project peanut sheller kit, which has increased nut-shelling efficiency and serves as another small business opportunity. Plastic Packaging Corporation has donated 1000 plastic containers and welcomes further participation. Meds and Food for Kids has offered expertise and experience, trained an OFCB agronomist, and donated a higher quality peanut grinder as well as aphlatoxin test kits. JLA Global has provided laboratory assistance, and a former Bridgespan employee has offered consulting. Fundraising is underway to supply the necessary resources for purchasing peanuts in January of 2010.

Results

If BPBP buys peanuts in January when prices are lowest, stores them in the local food bank, sells 127 tubs (32-oz) of peanut butter per month at $3.25 (US) per tub, the project will support itself, including labor of the two women who run it. (This unsubsidized price is 35% less expensive than current local prices and 50% less expensive than Port-au-Prince.) $3773 start-up capital would fund the project for the 8 months (peanut storage duration) at a production level of 160 tubs per month; selling all tubs would amount to a $387.30 return on the investment. Impact will be measured by a list of consumers and the average number of family members benefiting from the peanut butter. Results from a quantitative aphlatoxin analysis at JLA Global indicate that the selection process for removing bad nuts is effective.

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

1st YEAR: $3773 will be needed to cover the cost of the project for 8 months at a production level of 160 32 oz tubs per month. $1960 of the $3773 will be used to purchase in-shell peanuts in January. These peanuts will be stored in the OFCB food bank under the direction of a college-educated agronomist, who will also teach farmers preventative aphlatoxin techniques. 32 oz containers of peanut butter will be sold at $3.25 and 16 oz containers sold at $1.75. Incentives will include a free tub of peanut butter for “x” tubs purchased and a slightly lower price for clients who recycle containers. Marketing and basic nutritional education will spread effectively via word-of-mouth by OFCB leaders in the church and school--I’m toying with the idea of dressing up as a peanut and walking around Bayonnais to promote the project! The 10 local peanut butter sandwich vendors will be targeted first, as they would be the best customers. ($1415 may be raised in order to support the project October through December by purchasing peanuts harvested in a nearby region in October.)

2nd YEAR: If BPBP sold all tubs during its first 11 months, it would have a profit of $532, not including accessory costs such as repairs. If the project sold less than 127 tubs per month, it would have a deficit that would need to patched with short-term support, and it would enter year two addressing factors affecting lower sales. Otherwise, profits may be invested in labor and capital to boost production.

3rd YEAR: If the project continued to support itself, OFCB would reach out to other organizations that may be interested in replicating the BPBP model.

What would prevent your project from being a success?

If the price of peanut butter is too high to compete with the appeal of a greater quantity of starch (millet, corn, rice), then the project would have to rely on subsidies to lower the price to an affordable level. However, research indicates that $3.25 for a 32 oz container is an affordable price. (Again, it is 50% cheaper than Port-au-Prince and 35% cheaper than current, inflated prices in Bayonnais.) Nutritional education will also help purchasing decisions.

How many people will your project serve annually?

1001‐10,000

What is the average monthly household income in your target community, in US Dollars?

Less than $50

Does your project seek to have an impact on public policy?

Sustainability
What stage is your project in?

Operating for less than a year

In what country?
Is your initiative connected to an established organization?

Yes

If yes, provide organization name.

The Organization of the Christian Force of Bayonnais (OFCB)

How long has this organization been operating?

More than 5 years

Does your organization have a Board of Directors or an Advisory Board?

Yes

Does your organization have any non-monetary partnerships with NGOs?

No

Does your organization have any non-monetary partnerships with businesses?

Yes

Does your organization have any non-monetary partnerships with government?

No

Please tell us more about how these partnerships are critical to the success of your innovation.

Plastic Packaging Corporation has provided 1000 32 oz plastic containers and welcomes further participation. These tubs are critical to the project, and incentives will encourage recycling them. Meds and Food for Kids has provided expertise as well as a better grinder and aphlatoxin test kits. Jamie Rhoads at MFK continues to be an invaluable professional resource for questions regarding peanut cultivation and peanut butter production. BPBP has a Full Belly Project peanut sheller, which affords efficient shelling of large quantities of peanuts, making a sustainable model possible. (OFCB also has a mold to make more shellers, opening the door to a potential small business opportunity.) JLA Global tested our first samples of nuts for aphlatoxin; levels were below the international standard, indicating the selection process for bad nuts is effective.

What are the three most important actions needed to grow your initiative or organization?

First, OFCB needs to continue to host mission teams. A week in Bayonnais has the potential to influence individuals in such a way that they become active ambassadors for OFCB in the United States. Second, OFCB needs to complete Bayonnais' first medical clinic, which is scheduled to open in 2013. As its services attract many people from surrounding areas, this facility will boost the economy in Bayonnais. Third, OFCB's college students, studying subjects including medicine, business, agronomy, and pedagogy, are contracted to return to Bayonnais to work 10-15 yrs. Their work promotes the long-term development of OFCB and the community.

The Story
What was the defining moment that led you to this innovation?

While living in Bayonnais I learned of the daily realities my friends face: it is common not to eat a day of the week, and during the dry season, that day may stretch to several. My friend told me that sometimes his students would cry in school because they were hungry. I had heard about Plumpy'nut, Project Peanut Butter, and the marvelous nutritional potential of the peanut, which is harvested in Bayonnais. It all started with the simple thought of what a few spoonfuls of peanut butter might mean on that one empty-stomach day of the week, particularly before school in the morning. Using peanuts to push protein, which most locals knew nothing about and lacked in their diets, sounded like a good idea.

Tell us about the social innovator behind this idea.

A 2006 graduate of Davidson College, I'm a 25 yr old artist with many interests: Haiti, medicine, art, French, theology, and food, for example. My stay in Haiti during the 2007-2008 academic year radically changed my life, and I feel a great responsibility to advocate on behalf of my "family" in Bayonnais. I hope to start medical school at the Medical College of Georgia in August. For more information, please visit http://peterbdaniel.wordpress.com or www.peterbdaniel.com.

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Friend or family member

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