People for Play

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People for Play : A P4 initiative to get more kids, more active, more often!

Year Founded:
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$1 million - $5 million
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

People for Play is a retro-trendy initiative that builds on the barn-raising heritage of our province blended together with today’s flash mob spontaneity. Using social media networks, thousands of individuals will be invited to build, donate, contribute and play!

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if all Canadians took action to create amazing spaces for kids to play
About Project

Problem: What problem is this project trying to address?

Canadian parents are not aware of the extent of the physical inactivity issue. A new generation of volunteers want short term, impactful opportunities to make a difference. Our 21st century kids need amazing spaces to play that can compete with the excitement of screen time activities. Community leaders need a short term, impactful opportunity to come together to get started.

Solution: What is the proposed solution? Please be specific!

People for Play is a P4 initiative that brings Public, Private, Parent Partnerships together to increase physical activity opportunities for kids in communities. People for Play is inspired by the successful “Habitat for Humanity” organization. The initiative will engage new and existing partners to participate in community "build day celebrations" that will result in “Perfect Play Spaces” in communities and in so doing will create meaningful, life-changing experiences to foster community play champions and grow and strengthen the physical activity movement in Saskatchewan and beyond. Build Days will influence the future decision making of parents, teachers, community leaders, and policy makers.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The Village of Elbow, Saskatchewan is a small farming community with a population of 300 neighbors and friends. The community didn’t have a place where people could come together for a picnic, to celebrate and to play! A few committed friends created a vision, and began a fundraising campaign. Magic happened on build day, when more than 200 folks came out to create a perfect play space that was unique to the culture of Elbow. Music, children’s activities and laughter helped make the day a memorable experience for everyone involved. The Elbow Build Day transformed the people who participated in the building of the space, the children who will play there and the community they are part of.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

An exceptional solution uplifts spirits and empowers those affected to seek solutions. People for Play will mobilize the community as a powerful force for change! And - have some fun along the way! QUANTITATIVE: Exciting play spaces will be built by community members. A model for success will lay the foundation for future development. At least $2 million (new funds) will be invested in children’s active play in Saskatchewan. The in motion movement will double in size and effort. The level of engagement in Saskatchewan in motion social media will double. QUALITATIVE: Rejuvenated community action teams. More people speaking out – more pressure for healthy public policy. Increased understanding of roles among key decision makers. Physical inactivity is becoming more socially unacceptable. New partners are becoming engaged in meaningful ways An enhanced network of changemakers.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

People for Play doesn’t aspire to only build play spaces for kids, but rather to mobilize communities to solve the problem of inactivity. We will inspire hundreds of thousands of volunteers across our province and perhaps our country to help get more kids, more active, more often – to change how they think, act and how they vote. Saskatchewan in motion is well recognized and respected across Canada and is well positioned to roll out People for Play across the country.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

People for Play will create a new wave of energy by giving communities something tangible to do, to touch, to feel. It will bring new partners and volunteers to the cause and foster new relationships. By keeping the focus on increasing capacity, bringing new partners and champions to the cause and inspiring action, our vision is to increase investments in our communities.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Saskatchewan in motion holds a very unique place in the physical activity marketplace in Saskatchewan. In motion is not an organization, rather a collaboration of major provincial players in the sport, recreation, education and health sectors. Each organization brings resources, expertise, networks and leadership to the in motion movement. In motion provides a shared brand and capacity to address a common physical activity goal: To get more kids, more active, more often. In motion works in partnership with others addressing the same problem to facilitate shared solutions.

Founding Story

In 2003, partners came together to address the physical inactivity issue in Saskatchewan. They developed an evidence-based strategy, found some funding (casino revenues), hired some capacity and set off to change the culture of our province. Our founding and current strategic partners are; • Saskatchewan Parks & Recreation Association • Sask Sport Inc • Federation of Saskatchewan Indian Nations • Saskatoon Health Region • Saskatchewan Urban Municipalities Association • University of Saskatchewan • University of Regina • First Nations University of Canada • Saskatchewan Chiropractors Association • Saskatchewan Catholic School Boards Association • Community Initiatives Fund • Government of Saskatchewan


STRATEGIC DEVELOPMENT COUNCIL: Senior leaders of the organizations listed above OUR MOVEMENT: More than 1,500 leaders and partners in schools, communities and families are part of the in motion movement GENERATION ACTION: Is a group of youth who want to create change so youth can be more active OUR STAFF: Our movement is led by 4 full time, well experienced and nationally recognized professional staff and contracted expertise.