Young Female Muong Entrepreneurs and Local Economic Growth

Young Female Muong Entrepreneurs and Local Economic Growth

Hoa Binh, VietnamHanoi, Vietnam
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Approximately 50 words left (400 characters).

About Project

Problem: What problem is this project trying to address?

Incomes from rice farming are lower than the villagers can earn in urban jobs. Migration has important implications for rice productivity, household incomes and women’s work loads and farm management responsibilities. Labour outmigration leads to fluidity in gender roles, as the women who are left behind take over the farming tasks traditionally done by men. Thanh Hoi commune, Hoa Binh province is not exceptional. Due to limited access to market information and lack of business skills, the Muong women with migrant husbands cannot sell their indigenous pork directly to consumers but deal through middlemen at a much lower price, thus leading to poverty.

Solution: What is the proposed solution? Please be specific!

- Develop sustainable livelihoods – ones that draw on traditional animal husbandry practices to reduce poverty and improve community health. - Encourage and support the young Muong women with migrant husbands to run their own pig husbandry business in their community by setting up a brigade while connecting them with wider social and economic systems in the region. - Provide them training courses on clean Muong pig raising techniques and other business skills, such as managing, sale, marketing and capital allocation; as well as access to market information and bargaining power to negotiate the price with distributors. - Support brigade members to build a slaughter-house according to the local hygienic and environmental standards.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Chinh Bui is a member of Bin village’s Women’s Saving and Credit group. In 2005, prior to the start of CECAD’s project, Chinh’s family was one of the poorest households in Bin village. Being a female head of the household, she worked very hard to support her family, but had problems making ends meet. In 2005 she was one of the first women who joined the village group’s Women’s Saving and Credit Group. With the support of the group members, she took a loan from the group to invest in animal husbandry. At the beginning, she kept chickens and ducks. Gradually, she saved money and bought cattle. In 2008, she had to sell her cattle to pay for her daughter to go to college. With a very small amount of money left, she decided to keep a sow. She learned a great deal from other group members how to raise sows. She has now becomes one of the most successful women who know how to keep sows and piglets. Her daughter graduated from college and has found a job. Her family becomes an upper-middle household. She has set a bright example for other women in the village to follow.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are other local governmental organizations that attempt to support the villagers. However, most of the time, women are not given due attention. Men always attend training courses, while women do the job. Further, no courses on microentrepreneur and negotiating skills have been provided. Due to limitted budget and personnel, they cannot provide the market information and mentoring services. CECAD bridges the gaps. It is our job to make sure that participatory and community asset building approaches are applied. This emphasis leads to more creative, self-reliant and feasible actions that significantly ‘build on and improve’ rather than ‘remove and replace’.

Founding Story

I have seen many women in the project site, who are very intelligent but did not have opportunities to go to school. They end up working hard, but earn much less than men do. Due to patriarchal norms, most of them have to give up their dreams and get married at a very early age. I recognized that the best way to help them to build a better life in their native village is to help them become more financially independent. Through entrepreneurship, women will have opportunities to connect with wider social and economic systems in the region and as a result, they can build up their business skills. It is reported that Muong pork is presently in great demand in the country, since it is clean and tasty. Keeping Muong pigs will be the best way to improve the villagers’ livelihoods.
About You
The Centre for Environment and Community Assets Development (CECAD)
About You
First Name


Last Name


About Your Organization
Organization Name

The Centre for Environment and Community Assets Development (CECAD)

Organization Country

, HI, Hanoi

Country where this project is creating social impact

, HB, Hoa Binh

Age of Innovator


Gender of Innovator


How long has your organization been operating?

More than 5 years

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How long have you been in operation?

Operating for 1‐5 years

Social Impact
What solution(s) does your initiative address to help emerging entrepreneurs and small businesses grow and thrive in underserved communities? (select all applicable)

Access to supply chains, Access to technology, Access to economic opportunity, Policy change/advocacy.

What has been the impact of your solution to date?

CECAD began working in Thanh Hoi commune in 2008 with support from the Inter-Church Organization for Development Cooperation, a Dutch organization. CECAD has assisted the commune to improve livelihoods, protect the environment and preserve the Muong cultural identity. CECAD has helped establish a network for community development organizations from the village level to the commune level, under which community-based organizations have been set up to manage development programs. Members of the women's saving and credit have contributed to their groups $30,000. Loans have been spent on cultivation and animal husbandry, which in turn help improve the status of women both at home and in the public.

What is your projected impact over the next 1-3 years?

- Women’s entrepreneurship has been promoted.
- Income increased by 50% for brigade members with migrant husbands through keeping Muong pigs.
- 50% of group members master pig raising techniques, marketing and negotiating skills.
- Status of 50% brigade members will be increased both at home and in the public.
- It will promote the perception of gender equality among the community members and therefore the patriarchal norms at the local level will be changed.
- When the younger generations grasp the possibilities of successful animal husbandry, it will encourage them to stay with their families, thus minimizing migration to big cities.

What barriers might hinder the success of your project? How do you plan to overcome them?

- Incomes from animal husbandry are lower than the villagers can earn in urban jobs or other opportunities in the region.
- Young Muong women lack experiences, business skills and connections with proper distribution channels. Training courses will be provided. CECAD will support them to promote their product and search for distributors.
- Brigade members do not have a proper slaughterhouse that meets the local hygienic and environmental standards. CECAD will facilitate meetings between members and the People's Committee. A piece of land will be set aside to build the infrastructure. Forty percent of the costs is supported by CECAD. The remaining is contributed by the members.

Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact

A brigade will be formed. 25 young Muong women will be trained in entrepreneurship so that they could run the brigade themselves

Identify three major tasks you will have to complete to reach your six-month milestone
Task 1

Brigade meetings using participatory approach involving all women in the community to identity those who have the same interest.

Task 2

Development of brigade regulations; capacity building for 25 brigade members about pig raising techniques and business skills.

Task 3

Construction of the infrastructure. Start producing, promoting and selling the meat.

Now think bigger! Identify your 12-month impact milestone

Connecting with wider social and economic systems. Search for proper distributors in Hanoi. Build trademark for the Muong pork

Identify three major tasks you will have to complete to reach your 12-month milestone
Task 1

Carry out surveys on supermarkets, restaurants, school canteens and clean food stores in Hanoi and introduce the product to them

Task 2

Widely advertise the product through the internet, using banners and local loudspeakers and extend distribution channels.

Task 3

Open a store selling Muong pork in Tan Lac district town and in Hanoi.

Tell us about your partnerships

CECAD partners with the local government and private sector. Gaining support from powerful stakeholders helps CECAD to win more resources – this makes it more likely that the project will be successful. By working closely with the local government, we have helped them design local development plans, public policy as well as facilitate the process of implementing the plans.

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list