Quais são as barreiras que podem dificultar o sucesso de seu projeto e como pretende superá-las?
Securing sufficient patient capital is one of the largest barriers to success for our program. We currently do not have multi-year philanthropic funding to finance the development of applications, and support the growth of the franchisor network, which, until it reaches a certain scale is not sustainable due to the low margins involved in the mobile microfranchise lines of business and the cost of providing additional capacity building and direct support required by entrepreneurs.
Additional risks include the inability of poor entrepreneurs to secure working capital - micro-loans that allow them to grow their businesses or sustain a variety of income shocks that the poor and poorest frequently face. We have a program targeting the development of specific financial products that can help overcome these barriers, but the proposed activities to develop these financial services is currently unfunded.
Long-term success demands that we build products and services with sustainable business models and support local institutions providing these services. To achieve these outcomes, Grameen Foundation will continue to focus on developing sustainable business models (either individually for each application or as a suite, involving some cross-subsidization for high impact mobile services). Once the mobile services are created and the business model is validated, it will both increase the income of the micro-entrepreneurs themselves, as well as support the earned revenue targets of Grameen Foundation’s AppLab program, as well as those of its partner, Ruma.
Por favor, explique de que forma o estabelecimento de parcerias é importante para o sucesso de sua inovação
The relationship between Grameen Foundation and our collaborators is a shining example of how organizations can work together to generate positive economic and social returns that can bolster an entire community.
Ruma, an Indonesian social enterprise that launched with Grameen Foundation assistance in August 2009, is the local operating entity that works directly to recruit, train and mentor entrepreneurs. It is the franchisor for the businesses AppLab creates. Grameen Foundation provides Ruma capacity building and financial support to ensure it meets business growth and poverty outreach targets.
Qualcomm, a global leader in developing innovative digital wireless communication products and services, through its Wireless Reach™ initiative has provided critical project funding since 2007. A key aspect of its projects involves building partnerships with nongovernmental organizations, universities, government institutions, development agencies and other private sector companies. In additional to financial support, Qualcomm has also provides engineering, business development, and marketing resources.
Bakrie Telecom, a fixed wireless access service provider in Indonesia using both CDMA and EVDO technology, holds 12% market share with 14 million subscribers. Bakrie Telecom provides in-kind support to entrepreneurs by providing branding, marketing materials and other business tools; use of its network to test applications; and is supporting the release of mobile phones pre-loaded with applications on the commercial market
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Grameen Foundation receives philanthropic funding from diversified sources and in-kind donations of products and services.
De que forma você planeja fortalecer financeiramente seu projeto ao longo dos próximos três anos?
We have developed a project to study the barriers to the poorest, and especially women, becoming entrepreneurs and staying in the project. We will design a series of products and services to increase adoption and retention rates of the poor in the Ruma managed channel by: identifying effective ways to recruit the very poor; designing working capital loan products to increase retention and smooth cash flows; and designing savings products to encourage them to mitigate risk effectively through mobile or MFI-based savings.
In addition to our traditional focus on the Ruma managed channel where all entrepreneurs are recruited one by one, we will launch a series of applications in the mass market channel as well. AppLab livelihood applications will be pre-loaded on a large number of handsets sold on the market by our mobile operator partner, Bakrie Telecom. This allows the benefits to reach more people and generates revenue from application use that contributes to Ruma’s ability to scale and better target the poorest in its managed channel
Adding to our livelihood services that aim to increase the incomes of poor entrepreneurs, with sufficient funding we plan to develop mobile information services that build on our success launching similar services in Uganda and Ghana. The services will be developed with content experts & be simplified and packaged into timely, relevant, localized, actionable tips on health, agriculture, financial services, etc. Entrepreneurs will be trained as "infomediaries" and be able to earn from delivering valuable information to their peers.