Action for Impact

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Action for Impact: A framework for law enforcement bodies to collaborate with private players

New Delhi, India
Project Stage:
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Despite the rising number of cars in metro cities today, the infrastructure development and law enforcement action is yet to reach the level required. Action for Impact proposes to garner the support of private players to help solve the problems faced by regulatory authorities.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if there existed a society that is a completely traffic-free zone without over-speeding cars, or drunk drivers?
About Project

Problem: What problem is this project trying to address?

With the rising urban population and the subsequent rise in the number cars, there is significant lack in the support infrastructure required and the enforcement of traffic laws are also a big concern. The police already seem to have their hands full, and therefore the problem still remains an untouched one.

Solution: What is the proposed solution? Please be specific!

In order to bring about change, Action for Impact hopes to create a framework where public and private organisations actively join hands to improve the overall situation and help solve problems faced by road users today. To elaborate, we suggest working with police authorities, to understand their pain points and roping in private players to help collectively improve the overall infrastructure and reduce the traffic violations. Private players will be given the opportunity to draw mileage from their efforts through creation of branded media spaces, permissions for using un-branded media spaces and additional PR efforts to be promoted as responsible organisation.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

We are currently running a pilot project with the Gurgaon Traffic Police to understand their obstacles in ensuring safer roads and how we can assist in providing solutions for the same. Through regular co-ordination with the authorities, we roped in private players to jointly find a solution and were able to - a)Spread Awareness: We conducted a road safety week in collusion with a few corporates to help spread awareness amongst the youth at schools, colleges and other on-ground activations. b)Citizen engagement: Encouraging citizens to step forward and join hands with the police in ensuring smoother and safer roads through the ‘Road Safety Volunteer’ programme.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

As part of our on-going pilot with the Gurgaon Traffic Police, we have reached out to a large no of citizens by spreading awareness and engagement at various levels. Students from schools and colleges have been educated, road users have been interacted with, during festive season awarded and in some cases even penalised. Furthermore, we launched a mascot of the Gurgaon Police in association with an alcobev manufacturer to create stronger recall regarding our messaging. Going forward we are attempting to create traffic-violation free zones in certain parts of Gurgaon with the involvement of the citizens, private organisations and the police.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

The ‘Action for Impact’ platform aims to become a gateway for private players and law enforcement bodies to ensure collaborative efforts in finding solutions. Key Focus areas include: 1.Synergies with the govt. – Understanding their key pain points, not only with the Police, but also infrastructure and implementation issues to be understood 2.Network of corporates – To help solve the pain points identified, while striking a balance between their contribution and the benefit achieved 3.Citizen Involvement – Encouraging citizens to step forward and join hands in bringing about change

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Action for Impact may necessarily not have a fixed source of income, rather percentages of the total funds invested by the private players. We will need funds just to cover the resource and administrative cost, which will be sourced through a commission on the total finances sourced by the private players.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Self-run initiatives by a few government agencies are the only other solution in the same space. Although citizen led initiatives also attempt to use the same channel, however those are limited to citizens only, while Action for Impact encompasses all facets (Government framework, Citizen Involvement and Private players) to implement an effective solution.

Founding Story

During my visit to the traffic police headquarters, Gurgaon I was made aware of the ‘Traffic Knowledge Centre’ run by Maruti Suzuki. The centre, in addition to imparting road safety training (during licensing process) focuses on law re-enforcement (for traffic violators). It is mandatory for all traffic violators to attend a session on the importance of road rules and a sit through 2hr film-screening on safe driving. The centre is run by Maruti and pushed by the police authorities. Such partnerships help make the approach to making roads safer more effective for both the government and public. This motivated me towards suggesting a framework where private and public sectors join hands to bring about change at a national level.


Comprising prior experience of working with civic bodies and relevant authorities on spreading the message of road safety, coupled with backgrounds in advertising, consulting and transport - we endeavour to make safety on our roads a priority for everyone on the roads. Going forward, local champions from private and public establishments (as well as existing supporters) would be roped in to help push the message in their respective areas.
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Organization Country

, DL, New Delhi

Country where this project is creating social impact
What awards or honors has the project received?
Funding: How is your project financial supported?

Foundations, Businesses, Regional government.


Police authorities: We have worked with the Delhi traffic police and are currently running a pilot project with the Gurgaon traffic police to help understand the obstacles faced.
Corporates: For our project in Gurgaon, we have partnered with SAB Miller India, and the collective efforts include launching a new mascot for the Police, helping officials with alternatives for traffic violators (drunk-drivers) and financial support at certain stages.

How does your idea encourage citizens to participate in making roads safer?

Our idea helps citizens with a platform to voice their problems and concerns, while ensuring they are heard by the authorities and through the support of the private players even tackled with. Through the network, we wish to create a system where citizens are an integral part of the change process from identifying the problem, to suggesting solutions and even being a part of the solution process.

Barriers: What barriers might hinder the success of your project and how do you plan to overcome them?

Active citizenship: Lack of citizens willing to ensure safer roads are a major cause of concern. Without citizens voicing their opinion, not only will identifying the problem become an issue, effective solutions will also be hard to ensure.
Government support: Government agencies often lack the motivation and support for actively working towards improvement. Citizen led pressure can ensure officials are on their toes and action is been taken.

Additional Information
Is your project targeted at solving any of the following challenges?

Active citizenship: Projects that work to promote active engagement with road safety from individual citizens, pedestrians, communities, and social networks, or that use education as a tool to raise awareness and promote engagement, Governance: Projects that address public policy, legal, and/or regulatory issues in the area of road safety, Infrastructure: Projects that address road or administrative infrastructure, emergency care, or financial systems.

Would you like your project to be considered for the Bangalore People’s Choice Prize?


If yes, how is your project applicable to the Bangalore context?

Bangalore with its large cross cultural populous is a city where the local authorities actively attempt to engage with residents. However, due to the myriad modes of travel on the roads and the multiple avenues for mishaps to happen, we feel an initiative such as this will help open up a strong channel for communication and advocacy of citizen issues to the appropriate authorities.
Combining the above with the robust private industry in the city, there is a gigantic potential to change the way people behave on the roads in Bangalore, as well as give residents an opportunity to contribute.