Home Safe actively works towards curbing drunk driving. We have the following partnerships in place,
a) Bars–Promoting responsible drinking & alternatives to patrons
b) Gurgaon Traffic Police–Promoting road safety & involved in various initiatives. Recently launched their official mascot–Traffic Tau
c) Society of Indian Automobile Manufacturers–Road safety at AutoExpo2014
d) SABMiller India - Running the country’s largest campaign against dru
How does your idea encourage citizens to participate in making roads safer?
Home Safe aims to provide consumers the option to NOT get behind the wheel after having a few, by calling a professional, trained and reliable chauffeur to drive them back in the comfort of their own car.
We use multiple approaches to reach consumers to increase awareness around drunk driving, its perils & alternatives available. Home Safe allows consumers to let their hair down and be chauffeured stress free in the comfort of their own cars
Barriers: What barriers might hinder the success of your project and how do you plan to overcome them?
Consumer Mindset – Drunk driving in India is socially considered a non-issue, which at times implies the conscience deterrent does not exist. We actively work towards increasing awareness and engaging with consumers to change this mindset.
Vigilance – The enforcement & penalties for DUI in India are non-deterrent. We work with local enforcement agencies to help them curb drunk driving.
Is your project targeted at solving any of the following challenges?
Active citizenship: Projects that work to promote active engagement with road safety from individual citizens, pedestrians, communities, and social networks, or that use education as a tool to raise awareness and promote engagement, Technology: Projects that leverage technology to promote road safety, Infrastructure: Projects that address road or administrative infrastructure, emergency care, or financial systems.
If yes, how is your project applicable to the Bangalore context?
Drunk driving is a major concern in Bangalore. With local traffic police stepping up the vigil, it is imperative to ensure reliable alternatives exist for those travelling in their own cars. We aim to set up a professional network of chauffeurs by bringing our systems, processes and experiences to the city. Target to do this at speed and scale given presence of small local operators in the space.
Armed with the alternative, the initiative to actively engage with consumers towards increasing the overall awarness around the effects and consequences of driving under the influence is imperative. Deploying innovative visual aids and rigorous campaigning across digital platforms and on ground, we aim to establish drunk driving as a real issue on our roads.