Mobilizing Citizenship

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Mobilizing Citizenship: Make everybody part of the solution!

Bangalore, IndiaGraz, Austria
Year Founded:
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

In India, traffic rules are not followed. To change this, the rules and behavior is taught to children /new road users to understand responsible traffic behavior. If they make their relatives aware of their faulty traffic behavior, more and more people become aware of the erroneous traffic behavior.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if everybody would respect the traffic rules, traffic flow will be undisturbed and accidents will be reduced to almost zero.
About Project

Problem: What problem is this project trying to address?

The project refers to social disobedience. In Bangelore basic infrastructure is available, laws and rules are valid, but nevertheless the main driving style is that one of the strongest. Each traffic participant has the attitude of their journey is the most important, creating anarchy on the streets of Bangalore. This attitude with a number of one motorized vehicle on two inhabitants, creates traffic chaos and a high number of accidents.

Solution: What is the proposed solution? Please be specific!

Most traffic participant aren´t realizing the consequences of their behavior! The first step of the project is teaching young children (age 6 - 14) as well as new drivers traffic and behavior rules as well as the consequences when disobeying them (possible accidents, fines or even jail) by special developed information materials. The second step is mobilizing residents to think about local traffic solutions which may change their immediate residential environment by local considerations, gathering residents’ opinions and workshops. The third step is improving the infrastructure, separation of traffic flows, increasing the local control /risk of being caught in a traffic offense by government and police to complete the project Framework.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

We have a young boy. During his time in school he will get information about traffic as a pedestrian and public transport user and is taught the basis traffic rules. If he knows these, he will behave accordingly. This means he will point out towards his family the traffic mistakes they make and can help his parents in improving their living neighborhood during a local project (step 2). When he turns 18 and takes his driving lessons, he will be taught the traffic rules and behavior consequences. Becoming a motorized traffic participant, he knows what action will have what consequence. He alone will not change the problem, but besides him, there are countless boys and girls who get the same information and adapt their behavior.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

In European countries these methods of information distribution, citizen participation and increasing the risk of being caught in a traffic offense has led to better living neighborhoods, safer traffic and better traffic flow, which resulted in a better economic situation of the city itself. What is learned on a young age is difficult to forget on an older age, so starting at the youth and new traffic participants, the traffic behavior will changes and traffic becomes safer and traffic flow improves. In the meantime raising the change of being caught, older traffic participants are forced to change their behavior. These two changes together will result in a more smooth traffic flow. The final step will be adapting the infrastructure itself. If you do this step at the starting moment, anarchy will rule and people will disobey the official rules and chaos will dominate the street scene.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

The spreading strategy used, is the diffusion of innovations according to Rogers, Ohio State University, 1962. According to this theory there are innovators (2.5%), early adopters (13.5%), early majority (34%), late majority (34%) and laggards (13,5%). This means that the change has to start at those groups who are open for/willing to change (the young people). This new trend will spread towards early adopters in the same city and slowly in other cities, which means that the majority will take over the new traffic behavior within the next 5 to 10 years. 2.5% of people will never innovate.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

In the beginning (the innovation phase) budget is needed to implement a good information campaign. So in this stage the highest amount of money has to be available. After a few years, the campaign is optimized and the innovation / change process has started. The needed money becomes less and less, because the change will start living on its own (Rogers diffusion of Innovation) and people will start behaving like hoped.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Fleet Forum provided road safety education to schools in Bangalore. The project took place over seven weeks, and in eight to ten hours of instruction with specially designed materials and approaches like presentations, workbooks, role-playing, case-studies, and learning methodologies, to help children to understand the different issues within traffic and the active role they can play in their own traffic safety. The NGO and corporate companies also create awareness campaigns in schools and for the public, but the main problem is that it is not a continuous learning process.

Founding Story

The AHA moment was becoming international active. The team consists of three persons form the Netherlands, one from Russia and one from India. Each of them where used to the traffic education and situation of their own country. All four are somehow active on the University of Applied Science in Austria (Professor or student). By moving from their land of origin towards Austria all were confronted with different traffic behavior as used to. By speaking and discussing traffic safety, all came to the conclusion that traffic behavior is learned on a young age, but can be changed at an older age.


Professors, research staff and students of the FH JOANNEUM (University of Applied Sciences) work together as volunteers on this project. As the project grows more students and staff will assist in the project. The team exists of persons with different viewpoints and disciplines in the field of spatial planning and traffic.
About You
FH Joanneum , Kapfenberg
About You
First Name


Last Name


About Your Project
Organization Name

FH Joanneum , Kapfenberg

How long has your organization been operating?

Organization Country

, STE, Graz

Country where this project is creating social impact

, Bangalore

What awards or honors has the project received?
Funding: How is your project financial supported?

Foundations, NGOs, Businesses, Regional government, National government.


Partnerships exist with different national and international NGOs, government institutions and funding agencies. For example, the university made a research to how to improve the pedestrian and cycling network within the city of Vienna for the international Velocity conference. Furthermore, in cooperation with a national NGO and federal government, new design processes were developed for the early involvement of the local Population.

How does your idea encourage citizens to participate in making roads safer?

By the education of young people we try to change the mind-set of their social environment. When children tell their family and friends what they have learned and explain how the roads can be made safer, this will change their mind-set. The children have the knowledge, but the adults (family) have the power to actually change something. If enough adults change their mind-set, this will create momentum to make changes possible.

Barriers: What barriers might hinder the success of your project and how do you plan to overcome them?

There are three main barriers: The first barrier is when traffic safety is not a political issue. The second barrier will be that we fail to make traffic safety a social issue. The third barrier will be that we won´t be able to reach many people to change the social environment. In order to overcome these barriers we think of low budget events, which attract (media) attention and create awareness.

Additional Information

Educational campaigns, like the Dutch designated driver campaign could reach 97% of the population, 64% changed their behaviour

Is your project targeted at solving any of the following challenges?

Active citizenship: Projects that work to promote active engagement with road safety from individual citizens, pedestrians, communities, and social networks, or that use education as a tool to raise awareness and promote engagement, Governance: Projects that address public policy, legal, and/or regulatory issues in the area of road safety.

Would you like your project to be considered for the Bangalore People’s Choice Prize?


If yes, how is your project applicable to the Bangalore context?

Educational measures can be applied anywhere, so we are convinced that our project is also applicable to the Bangalore context. Especially because we believe in Bangalore, the traffic behaviour is one of the main reasons for the accidents and congestion that occur. Our project aims to convince people to change their traffic behaviour in different ways. The first important thing is that they know what the rules are and why these rules are so important. This is what our project wants to reach through education of young children and new drivers. The second step is that through social connections, other people are being convinced to change their behaviour as well. When a number of changers are reached, local projects can be launched to find local traffic solutions for the inhabitants by the inhabitants, by giving them the possibility to be part of the street design project. Next to this, it is also important to increase the traffic enforcement by providing a clear signal that the traffic rules are important to avoid accidents and congestion. The last step in convincing people to follow the rules is to communicate numbers about congestion and traffic accidents so everybody can see what causes accidents and how many accidents were avoided by good driving behaviour. We know all these actions can be applied to the Bangalore context and within a few years, the traffic problems will be reduced by it.