We have offered our road safety services to B.E.S.T., Mumbai; M.S.R.T.C., Maharashtra; MERU Cabs, Mumbai; Hindustan Petroleum Corporation Limited, Mahindra & Mahindra (F.E.S.) Kandivali, Mumbai; Navteq Ltd. (Nokia Group); Bayer & Bayer, Bharat Petroleum Corporation Limited, and many more educational institutions and organisations. At most instances, this has been in the form of collaborated efforts, rather than a partnership.
How does your idea encourage citizens to participate in making roads safer?
Through a variety of activities: Extending Gratitude Cards to Drivers, Road Safety Pledge Drive, National Conferences, Public Forums, Quiz Contest - The Road Safety Challenge, Radio Talks, Creative Competitions for schools, colleges and universities, Public interest Messages in Cinema theatres, public buses, Use of posters, hoardings, stickers for awareness and so on.
Barriers: What barriers might hinder the success of your project and how do you plan to overcome them?
Amongst the challenges, one is that the field level staff like drivers, conductors and traffic police are so tied up in moment to moment deadlines, that it is difficult for them to be relieved as a group for trainings. Admins seldom recognize the importance of focusing on the human element to facilitate long term positive changes in any system. Sensitization and presenting testimonials from the beneficiaries have been effective to overcome this.
Transport & Travel Wing of RERF was founded in 2001; Road Safety Project launched in 2012. Details: www.wheelsforpeace.org
Is your project targeted at solving any of the following challenges?
Active citizenship: Projects that work to promote active engagement with road safety from individual citizens, pedestrians, communities, and social networks, or that use education as a tool to raise awareness and promote engagement, Technology: Projects that leverage technology to promote road safety.
If yes, how is your project applicable to the Bangalore context?
Brahma Kumaris has a strong network of centers across India, including Bengaluru. The core team at Mumbai has resources, expertise and ample experience in conducting Train-the-Trainers (ToTs) training programmes in the specific context of Road Safety. Regional faculties have the added advantage to communicate in the local dialect and sustain the spread of activities in the local chapter. In fact, various training programmes for executives as also for drivers and traffic police have been conducted, albeit intermittently, in the garden city of India.
In January 2014, when the Transport Commissioner of the Government of Karnataka organized Road Safety Week activities, Bro. Ramakrishnan from Bangalore approached and took consent from the BK Road Safety Team at Mumbai to use the resources like quiz questionnaire, video animations, emailers on road safety specific themes, pictorial exhibits, etc for road safety programmes for children and youth. In the open space of the property known as Opera House (situated at the Junction of Brigade Road and Residency Road) various glowsigns and picture messages from the BK Road Safety Kit were displayed. Hindustan Coca-Cola beverages Pvt. Ltd, Bidadi Industrial Area, Bangalore also invited the Brahma Kumaris for a Road Safety talk.
Brahma Kumaris invite people to join us as we endeavour to strengthen a culture of Driving with Dignity, Working with Wisdom and Living with Love.