Clinica Verde

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Clinica Verde

NicaraguaUnited States
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
Start-Up
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Clinica Verde is a new model of care – a sustainably designed health clinic for women and children living in poverty that takes a whole health approach to a patient’s wellbeing. Our vision is to offer Clinica Verde as a prototype showcasing the factors in physical design and integral health that promote patient- and family-centered care, improving dignity and health outcomes in a developing world environment.

About You
Organization:
Clinica Verde
About You
First Name

Susan

Last Name

Dix Lyons

Title
About Your Organization
Organization Name

Clinica Verde

Organization Country

, CA, Napa County

Country where this project is creating social impact

, BO

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Project description
What are your organization's top three priorities in the next year?

1. Developing organizational culture in Nicaragua.
2. Establishing, measuring and improving health outcomes in the areas of reproductive health, nutrition and cervical cancer.
3. Work towards a long-term sustainable business model.

Your project
Project Support
Need #1

Digital Marketing Strategy

Need #2

Message & Brand Strategy

Based on your first choice of the eight technical categories you selected above, what is your specific project need? Please be specific!

We'd love to have help and guidance to develop a robust mobile platform, improve traffic and interest in our website and online channels, and improve our social media presence overall so that we can more meaningfully engage with supporters.

What three characteristics or qualities do you prioritize in working relationships/partnerships?
1.

Integrity

2.

Creativity

3.

Excellence

Will support from American Express be focused on your organization overall or a specific product/service? Please describe.

Support from American Express will be focused on our organization overall – helping us to expand and articulate our exciting work so that we can engage with an international audience of supporters.

Have you focused on the above area previously? If so, please explain, including whether you have worked with outside consultants before.

We have not worked with outside consultants on the area of a digital marketing plan. Our current digital marketing is performed by me – founder and CEO.

Are you able to commit 3-5 hours/wk over 10-12 weeks?

Yes

Are you able to meet virtually or at a convenient in-person location?

Yes

Are you able to meet in the city where your organization is based?

Yes

Impact
Rank your three intended outcomes of this project:
1.

Develop a robust and interesting mobile platform

2.

Clearly articulate our brand through digital channels

3.

Expand our network of supporters and enthusiasts through improved use of social media

What has been the impact of your solution to date?

In our first year of operation we served nearly 14,000 patients – and the even better news is that women and mothers are coming back with their children for their recommended wellness visits. This type of successful preventative care is nearly unheard of in the developing world. We believe our unique environment differentiates us in the developing world healthcare field and contributes to the sense of dignity, value and responsibility in our patients.

What is your project future impact after receiving professional support from American Express?

We are growing. As we can demonstrate our success, we hope to expand the principles behind our model to a global audience – perhaps even to impoverished populations in the U.S.