A charitable café “Clover”

A charitable café “Clover”

Organization type: 
nonprofit/ngo/citizen sector
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

We suggest to open an underground café in a style of vanguard.In this café customers will be able to rest, watch interesting films, listen to music and have drinks.
The significance of project is that the workers of the café will be orphans: musicians, deejays and waiters.
Moreover in this café will be small corner where you can acquire souvenirs with the organization's logo for charity.

About You
Towards the Unity
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Section 1: About You
First Name


Last Name



, BA

Section 2: About Your Organization
Is your initiative connected to an established organization?


Organization Name

Towards the Unity

Organization Phone

(+ 99412) 530 26 41 (+99450) 380 70 75

Organization Address

Asif Maharamov 4, floor 5

Organization Country

, BA

How long has this organization been operating?

More than 5 years

Your idea
Country your work focuses on

, BA

What makes your innovation unique?

According to static surveys there are 24000 orphans in Azerbaijan who study at boarding schools, after graduating this schools can’t find job. The café “Clover” will give opportunity to orphans to find job and develop their talents (musicians/deejays).

This project will help orphans to develop their abilities, play a great role in their further development and adoptation. The society can observe problem of orphans closer than ever, simultaneously resting, having drinks and enjoying the atmosphere at all.

Do you have a patent for this idea?


Tell us about the social impact of your innovation. Please include both numbers and stories as evidence of this impact

The social purpose of our project is that for statistics surveys there are 24 000 orphans in Azerbaijan who live in boarding houses and after graduating the boarding houses most of them are without work and homes. The café “Clover” gives opportunity to orphans to find a job and make friends, and realize themselves and their talents (musicians/ deejays)
The Cafe "Clover" will undergo periodic sessions of free movies mostly on social themes. After watching this films all children together including orphans and street children will participate in discussions. Young workers of cafe and customers will discuss topics of social responsibility in a very comfortable atmosphere. What will make it possible to integrate orphans and street children into society.

Problem: Describe the primary problem(s) that your innovation is addressing

As we already mentioned the employees of the café “Clover” will be orphans and of course this case immediately solves several problems. They’ll get jobs, they’ll earn money to live in houses, not just in streets, the talented children (musicians, painters, deejays) will be able to show their talents in this cafe : musicians- playing beautiful music, painters- painting café, deejays- selecting music for parties.
Finally we’ll be able to get significant audience and to help young generation change their stereotypes coherent with social responsibility and social business.

Actions: Describe the steps that you are taking to make your innovation a success. Include a description of the business model. What might prevent that success?

Public Organization “Towards the Unity” differs from others with practical skills, enthusiasm and young collaborators. Popularity and honesty of our organization give us a chance to get supports by most of young and perspective people of old generation.

1.Firstly we organize a conference and proclaim that we are going to plan to open a charitable café “Clover”, of course this step gives us a chance to get the attention of society and possibility of important sponsors.
2.We proclaim young designers to take part in concourses of the best design of café “Clover”, especially. The preference will be given on youth from boarding houses.
3.As a vacancy we proclaim enlistment of young people who finished boarding houses for the position of waiter, manager, musician, deejay, bodyguard, head-manager.
4.We’ll organize watching interesting movies and then discuss the movies and the impact of seen plot.
5.In addition, the cafe will be the corner with the logo of the organization, which also help in PR organizations and fundraising.
6.For getting the attention of new people, the organization will use its virtual resources (groups in such sites as www.facebook.com/ www.odnoklassniki.ru / www.bd-az.org )
The implementation of this idea can prevent a lack of funding from sponsors and organizations like Changemakers.

Results: Describe the expected results of these actions over the next three years. Please address each year separately, if possible

Cafe "Clover" will be justified both morally and financially.
Our profit will begin within 4 months after opening this cafe. The Cafe will additionally profit from fundraising shares held in the cafe, and the sale of products with the logo of the organization.

We can hire after every approximately 4 months, 10 new young orphans, by sending already skilled and trained ones to other cafes and restaurants giving them the opportunity to get up and move on.

How many people will your project serve annually?

More than 10,000

What is the average monthly household income in your target community, in US Dollars?

$1000 - 4000

Does your innovation seek to have an impact on public policy?


If your innovation seeks to impact public policy, how?

Yes, we are trying to help the state to make right decisions related to social policy of the country.

Politics in Azerbaijan is aimed to take the various innovations of the European countries regarding to social sphere. We have recently adopted two important projects related to orphans and disabled children, deinstitutionalization and inclusive education program. But both of these programs were not adapted to Azerbaijan as the availability of specialists and customs of the country was not taken into consideration. We as a public organization trying to deal with such projects which are not adapted to Azerbaijan, and may cause harm to society. With regard to social responsibility, we often conduct joint activities with government agencies trying to change their view of the social problems of orphans and the disabled.

What stage is your Social Enterprise in?

Operating for more than 5 years

Does your organization have a board of directors or an advisory board?


Does your organization have a non monetary partnerships with NGOs?


Does your organization have a non monetary partnerships with businesses?


Does your organization have a non monetary partnerships with government?


Please tell us more about how partnerships could be critical to the success of your Social Enterprise

Because we have extensive connections with the below listed entities, we believe that the success of any business started can be provided.
1. State Committee for Family, Women Children
2. Business structures
3. Virtual Connections.
4. Volunteers (students of universities)

We would like to learn more about how your initiative is financially supported. Please explain your business plan/revenue model

We are funded through small donations,membership fees, fundraisings and small grants.

The Story
What was the defining moment that led you to this innovation?

We have 6 years work practice as a public institution, and always the most stable income cane fundraisings, which gave us not only financial support but also PR public relations. And having seen your ad, we realized that his small business will help us stand up and expand our activities.

Tell us about the person—the social innovator—behind this idea.

This idea doesn’t belong to one person; our organization consists of 4 main creative individuals.

1. Zarifa Guliyeva - 4 years was a volunteer in various charitable organizations and then based on the skills she acquired, created her own organization. She is a doctor by specialty, she writes novels, and is engaged in interior design, and is very seriously engaged in social issues of orphans, disabled and street children. Also keen on social cinema.
2. Mehtiyev Rashad - diplomat, the man that holds the finance and PR organizations, real, prudent, and courageous in their actions. A person who accepts the democracy and freedom of thought.
3. Farida Alahverdieva - not long enough in the social sphere, but successful enough in working with orphans and street children. It is a person of creativity and ideas, and her major is art.
4. Jamila Rzayeva – Owning good knowledge of languages she supports international relations of our organization. She is an experienced trainer in below listed areas: Stress Management, Difficulty Concentrating, NLP, Body Language, Effective Interview Process and etc. As a trainer was skilled in different European countries such as Germany, France and so on.

We've been dreaming to have a small business that will give us the opportunity not to think about money on the side and devote ourselves fully to our favorite cause what is social sphere.

How did you first hear about Changemakers?

Social media (e.g. Twitter, Facebook, LinkedIn)

If through another source, please provide the information