Easy to grow organic potted vegetables in poor urban communities.

Easy to grow organic potted vegetables in poor urban communities.

Organization type: 
nonprofit/ngo/citizen sector
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Malnutrition is a major disease often ignored among Nairobi's urban poor; Most of these people live on less than a dollar per day;and cannot afford a basic healthy diet. Most are left to fend from fast food cafes or from the dirty chemically or raw sewage contaminated vegetables sold along the crowded streets.

Scratch Africa Agriculture (SAAC)seeks to introduce a simple yet easy to grow potted nutritional plants that can be placed on the window sills to complement the lack of nutritious components. The family grows the vegetables themselves.

About Project

Problem: What problem is this project trying to address?

This project seeks to benefit the whole urban oor community ie from the expectant mothers; young children development; the youth an the environment at large. This project is critical because it addresses a social illness that is often ignored,misinterpreted and altogether abused;MALNUTRITION AMONG THE URBAN POOR.Malnutrition is a disease that is undermining development of our people especially those in settings such as the slums and projects where a healthy balanced diet is a milestone.

Solution: What is the proposed solution? Please be specific!

Our project targets the urban poor living in wanting conditions in harsh economic times. This project looks at innovative ways to ensure that malnutririon is tackled in a way thats cost effective for the urban poor in a sustainable manner. It also guarantees a healthy meal at the end of the day that is organically grown by the family itself. This idea seeks to eliminate the causes of malnutrition by providing an easy solution for families of low income bracket with no space to grow their own or purchasing power to a balanced diet. We are living in harsh economic times and our project seeks to ensure sustainability in food production for the urban poor eliminating the risk of malnutrition or other diseases from poor sanitation or poisoned food.We are tackling the issue of poor diets among the urban poor in an easy to adopt manner that is helpful and appreciated by our target market.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

We started a small pilot at Githurai market and Dagoretti market both low income urban projects. The project was introduced to a few blocks in each area to measure how fast it would spread to the other blocks. The project took and the other blocks also expressed interest. We even had a few local marketers express inter rest in marketing the potted plants. We have not saturated Githurai market but this project is not specific to this zone only but would like it adopted to other areas as well.
About You
About You
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About Your Organization
Organization Name


Organization Phone

+254 722 875189

Organization Address

102297-00101 Nairobi.

Organization Country
Country where this project is creating social impact
How long has your organization been operating?

1‐5 years

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What stage is your project in?

Operating for less than a year

Share the story of the founder and what inspired the founder to start this project

Anastasia Mbatia is the founder of Scratch Africa Agricultural Center. She has training in the agriculture but her passion and insights are in community development.
SAAC was mainly started as a private training institute to the small scale farmers and especially ensuring that they took farming as a business or an income generating activity. Ana was always encouraging the farmers to keep tabs on the income they achieved from the small holder schemes and more so encouraging them to join together as groups as this would give them a more bargaining power. This way she was using her training to alleviate poverty among the farmers.
She later came up with the urban farming model for the urban poor living in slums or congested projects to tackle malnutrition and diseases resulting from poor dietary habits. Food is very expensive in these harsh unpredictable times and Malnutrition is very evident among the urban poor.

Social Impact
How many people have been impacted by your project?

101 - 1,000

How many people could be impacted by your project in the next three years?

More than 10,000

What barriers might hinder the success of your project and how do you plan to overcome them?

Finances- We are targeting financial institutions funding but the limitation is security required for a loan to go through. We are however taking one step at a time with the resources at hand - this hinders the speed at which we would like to move at.

Promotion- Advetising is very expensive ie. print,audio and visual. Our business has developed from word of mouth advertising.

Transport from growing area to market.The plants are succulence and brittle thus easy to break and require alot of space during transport; transportation requires a special truck but currently we are hiring until we can manage funds for our own truck.

How will your project evolve over the next three years?

We would like to have our own growing areas; with established markets in Kenya; we also project that our project will benefit all urban Kenyans regardless of their financial capability; this will help in the fight against malnutrition.

In 3 Years we hope to have gone across borders and market in cities within East Africa.

For each selection, please explain the financial and non-financial support from each

Family & friends: Lending finances; emotional support.
Customers: Advances before delivery; prompt payments upon delivery and no arrears from most of a clientele.

How do you plan to grow and/or diversify your base of support in the next three years?

Expand to other institutions that guarantee better funding and support such as financial institutions and NGOs.

Please select your areas of intervention in the home improvement market

Technology, Sanitation, Green housing, Environment, Income generation, Urban development, Citizen/community participation.

Is your innovation addressing barriers in the home improvement/progressive housing market? If so, please describe in detail your mechanisms of intervention

Our project seeks to bring home improvement by addressing the crucial issue of good dietary habits thus promoting proper development among the youth & children through affordable means.
Malnutrition is a social ill thats affecting todays society in the 3rd world counties. By bringing the easy to grow potted vegetables to these communities brings a positive change because we are showing these people how to take care of themselves and bringing down their economies in budgeting terms.

Are you currently collaborating with private companies, or have you partnered with private companies in the past? With which companies?


Please describe in detail the nature of the partnership(s)


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