Urmanismo 2.0

Urmanismo 2.0

Organization type: 
for profit
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Urmanismo 2.0 is a new concept in Sustainable Planning and Social Networks, which allows for the grouping of people based on their common interests, in the fields of Personal Development, Social Work and Sustainable Development.

Our houses are designed to incorporate spaces in which residents can participate in various types of activities related to the above fields. The spatial design complements the social, psychological, cultural and technological profile of each family while establishing a smart economic system which favors those actions with the greatest social impact and lowest consumption of energy, as measured in CO2.

About Project

Problem: What problem is this project trying to address?

We currently have 600 users in our network, residing in places as diverse as India, Colombia, Peru and Spain. By means of our network, we encourage the exchange of time and ideas, increasing the potential for better social and environmental impact on the world. Pedro, one user from Seville, managed to fulfill his dream of painting by the ton, while Mamen was able to create a website for her women’s aid association, just as so many others have succeeded in outlining important working and entrepreneurship ventures.

Solution: What is the proposed solution? Please be specific!

From the perspective of the people who make up our ecological (urban planning) and economic (social innovation and network) system, the sharing of personal interests – what they would do to change the world, their social fabric and psychological profile, etc. – allows them to find their ideal workplace (for their personal development, too) and to find a better fit within a social group. Prior to working in a particular town or village, we closely evaluate the needs of the people, putting ourselves in the best possible position to take action. From the social, economic and organizational standpoint, there are two essential components: first, within the ecological districts and eco-villages, stronger relevance is attached to those actions which promote the most social and environmental positive impact (as measured with web polls and CO2 emissions); second, the appropriate distribution of residents within the housing units allows for more efficient work sharing in a cooperative, supportive and responsible manner, which in turn reduces travel and CO2 emissions. Finally, from an environmental perspective, the whole system of social innovation, new economy and environmental design leads to a reduction in energy consumption, adding to the benefits of decreased CO2 emissions and less travel.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Our three years of hard work have been intense but successful and have been rewarded with two grants from the Provincial Councils of Sevilla and Granada and four innovation awards – the first in Andalucía; the second, for which our project was ranked as one of the 27 best academic research projects in all of Spain; the third was the Cibersur Award for the best Andalusian web in the “Cooperation Associations” category; and the fourth allowed us to proceed to the second phase of STARTENT European Entrepreneurship Awards. We have been covered in news publications and press releases in India (Times of India), Colombia and Spain and on the Andalusian public television channel. In addition to that, 600 users and followers have already shown their confidence in us by sharing their ideas on how to make the world a better place. Finally, the two best business schools in Spain have confirmed that they believe in the project by granting scholarships to the entrepreneur, allowing for easier access to financing and more effective administrative and management capacities.
About You
About You
First Name


Last Name


About Your Organization
Organization Name


Organization Phone


Organization Address

Calle Gobernador 26 Hub Madrid

Organization Country

, MD

Country where this project is creating social impact
How long has your organization been operating?

1‐5 years

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What stage is your project in?

Operating for 1‐5 years

Share the story of the founder and what inspired the founder to start this project

The first experience that architect, Felipe Velasquez, had with the social problems of Latin American cities was with his architecture thesis, “Intervention in an Urban Fragment”, which was awarded the best academic project in 2005 by the Colombian Society of Architects. The project dealt with the city of Cali - Velasquez’s hometown and residence until the age of 20 -, which is ranked as one of the most violent cities in Latin America, and focused on the redevelopment of the historic city center.

In 2006, Felipe set off on a yearlong journey across Latin America, beginning in Colombia and ending in Argentina. His travels were enriched with several unique social experiences -from living with the indigenous peoples of the Amazon to participating in the ecological districts of Argentina - and left a profound mark on his life and future aspirations. In 2007, he began a PhD in Art History and Cultural Management, with a focus on the cultural and anthropological issues of his own culture. These studies led to the implementation of the Lapapaya.org social network and the conception of Urmanismo, his theory on urban planning and social networking.

In 2010, having received a scholarship from the EOI, Velasquez moved to Madrid to take master’s courses in Digital Economy and Creative Industries. Currently, he is working toward a master’s in Architectural Management and Design, by way of another scholarship sponsored by the Business Institute of Madrid and London’s Architectural Association School.

Social Impact
How many people have been impacted by your project?

101 - 1,000

How many people could be impacted by your project in the next three years?

Please select

What barriers might hinder the success of your project and how do you plan to overcome them?

The only existing barriers are those which we ourselves create that hinder us from waking up each day with a clear notion of how to go out and change the world. I am determined to recruit as many collaborators as I can who want to take part in this project and who share the same convictions about harmony, solidarity and sustainability that I promote.

How will your project evolve over the next three years?

In 2011, we aim to obtain support from some of the investment forums in which we are subscribed. Among these forums, we will participate in the IE’s (Instituto de Empresa) Venture Lab by promoting a building project that will create 450 new social housing units in Colombia. Then, in the second half of the year, we will begin promoting the construction of an eco-lodge in the Amazon Rainforest of Peru. In 2012, we will reinforce our economic solidarity approach with projects such as UC3 Uruguay, as well as other projects in Spain and Colombia.

Finally, we will end the third year by sharing our model for sustainable urban planning, which can be replicated in other Spanish-speaking countries.

For each selection, please explain the financial and non-financial support from each

The projects registered on the Lapapaya.org social network can be developed and supported by various organizations equipped with the resources to help.


Consultancy services and sales of our social model, as well as IT development.

*Enterprises X

Consultancy services and sales of our social model, as well as IT development.

* Regional government
* National government
* Clients X

In the Urmanismo project, we will have clients for the housing units; meanwhile we are in the advanced stage of implementing a business model for flexible furniture sales and city architectural refurbishments.

* Other

How do you plan to grow and/or diversify your base of support in the next three years?

Uno-cero is a company that focuses its activities in two main fields: technology and environmental/architectural design. Accordingly, our chief tool for marketing and communicating is technology, which in turn provides us with a marketable “know-how” and can also be a source of clients interested in supporting our projects.

Please select your areas of intervention in the home improvement market

Financing, Design, Technology, Technical assistance, Labor, Energy conservation, Renewable energy, Green housing, Environment, Income generation, Urban development, Rural development, Citizen/community participation, Public policy.

Is your innovation addressing barriers in the home improvement/progressive housing market? If so, please describe in detail your mechanisms of intervention

During the design, building and implementation processes of the entire urban planning model, we take into account the interaction and participation of future inhabitants of the housing units regarding such important fields as the typological settings of the housing units, the choice of materials, colours, design solutions and layout.

Most important is the reorganization performed by housing residents, which permits the development of different work activities. These activities serve as a good system for social innovation, spanning such fields as Personal Development (new economy) as well as Social (cooperative work) and Environmental (food production) sectors.

Are you currently collaborating with private companies, or have you partnered with private companies in the past? With which companies?

Hub Madrid, Madrid’s Business Institute (Instituto de Empresa), EOI (Industrial Organization School) Madrid.

Please describe in detail the nature of the partnership(s)

As a company, we are currently being hosted at the Hub’s facilities in Madrid; the IE (Instituto de Empresa) and the EOI have also given us grant money and provide us with business counseling.

Select the unit(s) with which the partnership was formed

Foundation of the company.