DAILY BICYCLE Co.

DAILY BICYCLE Co.

Madrid, SpainMadrid, Spain
Year Founded:
2012
Organization type: 
for profit
Project Stage:
Growth
Budget: 
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

In a city that is largely collapsed by the automobile on multiple levels: pollution, space, noise, and ease of mobility, DAILY BICYCLE Co. was formed as a response to a need for a practical, sustainable, comfortable, and healthy form of transportation for the future: the bicycle.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

Madrid stopped promoting an urban space dominated and devoured by the automobile and became an efficient, comfortable, cleaner, and livable city
About Project

Problem: What problem is this project trying to address?

The aggressive promotion of private automobiles since the second half of the last century began has filled the urban area with motor vehicles, drastically transforming the way the public space is perceived and lived. This situation presents serious personal and social costs which have become a key factor in a critical time in decreasing the region's quality of life while increasing the cost of living through a fixed dependence on the automobile.

Solution: What is the proposed solution? Please be specific!

In the midst of a serious cultural and economic crisis, the bicycle as a simple vehicle is a versatile tool to be used in a broader exit strategy. It is capable of reinvigorating a city and its citizens by bringing them into contact with themselves, it has been shown to create growth trends among local businesses, and it is a clear cost-effective form of transportation that will save its users money in the short term and taxpayers in the long run, not to mention its capacity for lowering greenhouse gas emissions to Europe-wide objectives. Our space an important resource to residents engaged in bicycle mobility and a didactic fulcrum in teaching possible new users of the benefits of cycling, all this through a slow-growth, hands-on approach.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Our space serves as a point of reference or information regarding urban mobility: we engage with people who, with our help, have entirely altered their inefficient and stressful living patterns by using the bicycle on a daily basis: parents with kids in search of a more relaxed rhythm, office workers looking for a faster, more peaceful way to get to and from work, public transport users searching for an economical solution to the ever-rising public transit prices. Iván, a bus driver, realized the excess the automobile was in his life. After a few adjustments, we developed the perfectly balanced, comfortable, and versatile bicycle for his daily use. He is now educating other bus drivers on how to properly circulate around cyclists.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

For many years in Madrid there have been few options for a quality bicycle workshop, which is a window of opportunity for us to show users of all kinds the benefits of using the bicycle as a daily transport in the city. Through the clean, practical presentation that we have created in the space we have been able to achieve, organically, an important media presence (blogs, national newspapers, magazines of all kinds) that steadily pushes towards a greater ubiquity for bicycles in all parts of culture. Our future goals are to engage with a still broader spectrum of residents in our area, through online resources, interactive events in our storespace, and collaborations across other markets (NGOs, artists, designers, urbanists). An active participation in events and campaigns with like-minded people and businesses has given us opportunities to take on a more vocal position in this effort.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The project was begun with a small investment from personal lenders, while further investment will be sought from government subsidies, competitions, crowdfunding, and slow-growth ethical banking institutions. For our daily needs, our stability is ensured by our do-it-yourself approach for nearly every task and through maintaining a small stock of essential items, while working closely with suppliers to ensure rapid restocking when necessary.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Although small, there is an outspoken community of bloggers, a few shops - both old and newly established, and even a few policemen who have all joined the effort towards a more liveable city. Our particular contribution is peculiar in its intent on openness to every type of user, while maintaining high levels of quality, and reasonable prices. Our focus is not on sales or volume, but rather on the quality of our work and products to thereby convince potential customers to join our community, adding to a potentially critical mass of bicycle users that will finally effect a change to the city.
Team

Founding Story

Reid, a bicycle messenger turned mechanic with nearly 9 years of experience, arrived in Madrid from U.S.A 5 years ago to find that it was very different from the European cities he had seen or imagined. Frustrated by the work culture in Spanish companies, he was nearly ready to leave the country 2 years ago when he saw for the first time multiple cyclists on the city streets, in winter! Spring and summer are common outdoor seasons for local residents, but this showed him a steady growth in bicycle use. He then saw the chance to implement ideas he had in mind to return to practical, everyday cycling and its human contact. Clara, an urbanist, was the perfect partner with a broader perspective to apply our personal passion on a greater scale.
About You
Organization:
DAILY BICYCLE Co.
About You
First Name

Reid

Last Name

Chambers

About Your Project
Organization Name

DAILY BICYCLE Co.

Organization Country

, MD, Madrid

Country where this project is creating social impact

, MD, Madrid

How long has your organization been operating?

1‐5 years

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Your Solution
Founding Story: Share a story about the “Aha!” moment that led you to get started and/or to see the potential for this to succeed.

Reid, a bicycle messenger turned mechanic with nearly 9 years of experience, arrived in Madrid from U.S.A 5 years ago to find that it was very different from the European cities he had seen or imagined. Frustrated by the work culture in Spanish companies, he was nearly ready to leave the country 2 years ago when he saw for the first time multiple cyclists on the city streets, in winter! Spring and summer are common outdoor seasons for local residents, but this showed him a steady growth in bicycle use. He then saw the chance to implement ideas he had in mind to return to practical, everyday cycling and its human contact. Clara, an urbanist, was the perfect partner with a broader perspective to apply our personal passion on a greater scale.

Select Sector(s): To which of Unilever's categories of sustainability does your solution apply?

Greenhouse Gases.

Measurable Impact
Audience: Who have you identified as your customers/recipients and why? How will you get your solution to them or engage them in your initiative?

Our potential customers and the community that we are attempting to grow are people, both male and female, from far-ranging neighborhoods, classes, and occupations. Due to our physical space, they are often from the surrounding urban area. As we expand further online, we are receiving customers from outside the city looking for a better daily commute or mode of transport in their town or region. We are seeking to further engage all of our visitors through workshops, social rides, and other events.

Impact: What is the impact of the work to date and expected impact in the future?

For many years in Madrid there have been few options for a quality bicycle workshop, which is a window of opportunity for us to show users of all kinds the benefits of using the bicycle as a daily transport in the city. Through the clean, practical presentation that we have created in the space we have been able to achieve, organically, an important media presence (blogs, national newspapers, magazines of all kinds) that steadily pushes towards a greater ubiquity for bicycles in all parts of culture. Our future goals are to engage with a still broader spectrum of residents in our area, through online resources, interactive events in our storespace, and collaborations across other markets (NGOs, artists, designers, urbanists). An active participation in events and campaigns with like-minded people and businesses has given us opportunities to take on a more vocal position in this effort.

Growth, Finance & Leadership
Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?

Our first year has been devoted to creating a balanced business while growing a network of contacts and customers, all through an entirely hands on approach. We designed our own logo, we are developing our website ourselves, and we even manufactured the furniture in the shop using found recycled materials. The second and third years of DAILY BICYCLE Co. will be focused on implementing side projects and collaborations with local artisans (leather, welders, etc.) to create a range of "locally-grown" products for the urban cyclist, beginning a cycle of events, lectures, expositions and workshops in our space, and to further our collaboration with local voices amongst the police force, elementary schools, and positive-minded bloggers.

Financial Sustainability: What is your business model to ensure financial sustainability?

The project was begun by a small investment from personal lenders, while further investment will be sought from government subsidies, competitions, crowdfunding, and slow-growth financing via ethical banking institutions. For our daily needs, our stability is ensured by our do-it-yourself approach for nearly every task and through maintaining a small stock of essential items, while working closely with suppliers to ensure rapid restocking.

Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.

For both Reid and Clara, this is a first-time joint entrepreneurial initiative. Reid's experience as a bicycle messenger and his subsequent move to Spain is an expression of the "can-do" nature marked by his career. Clara has performed multiple small architectural projects from start to finish outside of her normal studio work. For both players, this is a collaboration of scales: the detail of the mechanic's and the vision of the urbanist's.