Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
My customers are farmers living in aride to semi-aride areas of Arab Maghreb sub-region. They value the idea because climate change is increasing poverty by reducing financial incomes from farming. Farmers cannot adapt because they do not have the knowledges neither the crops that fit with the new climate, they are still planting traditionnal crops like olive or almond, but those trees need water, and water is now missing. We realise trainings of farmers and chose "ambassadors".
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
The prize will help me to scale up creating 2 new seeds nurseries in Tunisia, planting 200 000 more trees and training 200 more people each year in new areas facing climate change.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
I have won an Ashoka Youth venture prize in 2008 for a similar project. It helped me to design my business model and how to build sustainable social ventures. Thanks to the online training I got, I created an incubator for social and environnemental projects in Sorbonne University in Paris. During my studies, I did a 6 monthes internship as an entrepreneur to develop a start-up on how to mesure hapiness in companies.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?