Bus Pooling

Bus Pooling: Crowd-Sourced Bus service for daily commuters

Cairo, EgyptCairo, Egypt
Year Founded:
Organization type: 
for profit
Project Stage:
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

-Bus Pooling provides Bus Transportation for daily commuters.
-Clients submit details of their daily round trip between home and work (Home area - Work area - Working hours)
-Our system groups similar subscribers into groups.
-Once a group is ready We provide them a daily bus for monthly fees.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if traffic jam disappeared from crowded cities ?
About Project

Problem: What problem is this project trying to address?

Traffic Jam increases day after day due to the increase in number of vehicles on streets. This costs countries a lot (USA loses 121 Billion $ annually, Egypt loses 4% of its GDP - 8 billion $). Losses are due to lost productivity, lost fuel in idle cars, accidents, pollution and health effects.

Solution: What is the proposed solution? Please be specific!

We believe that utilizing the power of crowd-sourcing & IT can help us provide customized transportation solutions for people that is convenient enough for them to leave their cars and use our buses/vans
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

In Cairo, there is more than 2 million private cars. Just imagine that in rush hour it can take you more than 1 hour daily just to pass a 3 Kilometers road! Imagine that instead of having 2000 cars on that road for example, they were replaced by 200 Vans, where every vans has 8-12 persons going to the same destination. Since working hours for most of the jobs are close to each other (Arrive between 8-9 a.m. , and leave between 4-6 p.m.), we can use crowd-sourcing to match people with similar working hours and similar destinations.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Till now we did one pilot, and we will be expanding next month to have 4 more buses. In general, The decrease in number of vehicles running on streets will have the following impact: 1- Daily amount of consumed fuel will decrease, which will contribute in energy conservation 2- Carbon emissions will decrease leading to less pollution 3- Less people will be driving, so more people will have free hours to utilize until they reach their destination (They can work, sleep or read while they are in the van) 4- Creating more jobs for drivers 5- Less traffic jam means people reaches their destinations faster and will have more time to accomplish things 6- Decrease in car purchasing

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Our strategy is to expand to cities that do not have strong transportation infrastructure and need the service. To be able to do that, we are developing a strong IT system and a set of processes to facilitate expansion overseas. We will be out-sourcing buses & vans anywhere we go, as long as they abide to our selection criteria and our working rules.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

At the beginning the project needs money for building the required IT infrastructure and for marketing the idea, especially for cities that do not have the vehicles sharing culture. This money is currently supplied by the founders and a small grant (3000 $) from the American University in Cairo. After we get the needed money for that, the day to day operations will be supported through the subscribers as they pay monthly subscription fees.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

The bus/van pooling internationally exists in some countries like Singapore and USA, but still not utilized efficiently. Countries with efficient transportation systems actually do not need that solution strongly like crowded cities do. In Egypt, we do not have competitors applying the same model, only some individual groups doing it on their own, but not on large scale.

Founding Story

We have been working in a company which is far from our home and did not provide near transportation. We asked the HR department to provide near transportation for us, but they did not do that. Accordingly, we gathered interested people and rented a private bus. Colleagues started to ask us to get buses for them as well, and we started having several groups until we nearly had buses equivalent to the buses the company owns. As for Bus Pooling, we were participating in a competition called Startup Weekend Giza , and were brainstorming an idea for a startup, when one of us suddenly said (why do not we make what we do with buses as a start-up to cover Cairo ?) , and that when the idea started to develop.


Mohamad Ehab: CEO, Finance, Marketing & Customer Experience. An MBA holder and a software engineer with 6+ years of experience. Was Involved in the operations of buses since the beginning of the idea. Mohamed Nawito (Business Development & Operations): B.Sc. Mechanical engineering with 3+ years of experience in Business Development. Ahmed Samir (IT): A talented Software engineer working in a multinational software provider.
About You
Bus Pooling
About You
First Name


Last Name


About Your Project
Organization Name

Bus Pooling

How long has your organization been operating?

Organization Country

, Cairo

Country where this project is creating social impact

, Cairo

What awards or honors has the project received?
Funding: How is your project financial supported?

Individuals, Businesses, Customers.


Sustainable Sourcing, Inclusive Business.

Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?

Our target consumers are:
- individuals who go to work using their own cars, and are tired of driving.
- Females who avoid public transportation to avoid harassment
- People who are busy and need to utilize time lost while stuck in traffic

We target companies as well that:
- Do not have enough head count to have their own private transportation
- Who will save more if Their employees joined our network
- Companies that want to go green and decrease their carbon footprint

Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?

They will help us finalize our IT system which will help us replicate our business model in other cities that need similar solutions.

Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered

Bus Pooling is my first start-up, however, before starting it, I quit my full time high-paying corporate job and started freelancing to save some time to finish my Master in Business Administration, which was a big risk as I am married but it worked and I was making good money from it as wel.

Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?


Will you require a visa to enter the UK?


Are you are a current Unilever employee?